Experience

DSV Seeds Denmark

• Denmark
• Farming
• 1 - 100 Employee

• Marketing & E-commerce 🌱

  • Jul 2018 - Present

  ⬇ SE MIN PORTFOLIO HER ⬇ During the first half year at DSV Seeds, I accomplished to make a new brand, a product line consisting of 7 products and 4 new webshops. NatureGrass® product line (I registered the trademark). Today my product line consists of 11 products and is distributed in both stores and online webshops. My position in marketing is limitless because it also involves IT, sales, corporate communication, product development, developing new webshops for 4 different segments and a redo of all marketing material (brochures, roll-up, ads etc.), running a comprehensive digitalization project both in ERP and various online platforms etc. I do yearly marketing planning; Google ads for 3 segments, Newsletters for 5 segments, blogs, campaigns with bloggers/influencers, SoMe ads, distribution of more traditional print media, graphic design, POS, press releases, coordinate fairs, marketing material, our brochures, dealer campaigns, new product development (content/seeds, box-design, print, packaging, material, distribution, regulations, technical specifications) I am also managing our new market Sweden and expanding to the platform Maykers.dk I successfully hosted our two annual grower meetings online in January 2021 and just finished our new webpage: www.dsv-froe.dk A list of the external marketing team which I manage (on weekly basis): www.vestjyskmarketing.dk Wølund & Wraae - ehandelsbureauet.dk www.fxa.dk www.galgrafisk.dk www.agrikom.dk And various suppliers The most comprehensive projects I am currently running (besides my marketing tasks): #DKVILD in cooperation with Holstebro Kommune (Danmarks Vildest Kommune) Marketing plan for entering a new market: rapeseed Strategy for developing market share in B2B-sales New product design Innovative solutions for recyclable sustainable packing concepts Show less



Destination Vesterhavet

• Denmark
• Travel Arrangements
• 1 - 100 Employee

• Digital Marketing Manager

  • May 2016 - Jun 2018

  Overall responsible for all SoMe planning and execution which means that I was responsible for strategy, creative production of content and execution of online communication, including online marketing, social media ads, budget, marketing- and customer-analysis, development of customer loyalty etc. Growth hack: Facebook audience since 2016: 7424 -> 14.149. Reach in 2017: 1.282.508 I continuously worked on strengthening our members' businesses by offering courses on different levels and advice to optimise their online presence. Around 270 members. My mission was to visualise values of the destination and our members online and by this creating a stronger bond between the tourism businesses B2B and the visitors B2C. 80% of our guests are German. Through my job I was a volunteer at local music- and sports-events, art-projects and settlement-events in the municipality (Kunst i Slusen , Generator, Kulturnetværket Ringkøbing Fjord, WATERZ). I was part of Danske Digitale Destinationer a digital management network across Denmark, on strategic development of digital, in regards to communication-platforms, content etc. Show less



The Body Factory

• Aalborg

• Marketingpraktikant

  • Jan 2016 - Mar 2016

  Online marketing Social media marketing Analysis of customers and market conditions Sales Blogging Online marketing Social media marketing Analysis of customers and market conditions Sales Blogging



Innovation Lab

• Denmark
• IT Services and IT Consulting
• 1 - 100 Employee

• Lab Agent - Praktik

  • Oct 2015 - Dec 2015

  Research and analysis of tourism technologies, initiatives and solutions Communication of the analysis in a blog Research and analysis of tourism technologies, initiatives and solutions Communication of the analysis in a blog



C-MUS - Centre for Mobilities & Urban Studies - Aalborg Universitet

• Aalborg Airport

• Student Assistant

  • Jun 2014 - Mar 2015

  Qualitative data collection, via a questionnaire and an app, of the tourists travelling through Aalborg Airport during the summer of 2014. Team leader for the group. Transcription of qualitative research interviews made with tourists visiting North Jutland, Denmark. Qualitative data collection, via a questionnaire and an app, of the tourists travelling through Aalborg Airport during the summer of 2014. Team leader for the group. Transcription of qualitative research interviews made with tourists visiting North Jutland, Denmark.



Smyril Line Skandinavien

• Hirtshals

• Communication and Marketing Intern

  • Sep 2014 - Dec 2014

  Designing layouts for the e-newsletters, every month to customers, on the webpage https://www.campaignmonitor.com/ and creating databases for the specific segment who should receive the e-mail. Proofreading of the texts used in the online magazines and on webpages. Writing e-mails to customers in order to create additional sales. Optimisation of the Iceland route description which are sent to the customers. Translating texts from Danish to English to send to customers and translating text from English to Danish to use on the webpage http://www.smyrilline.dk/. Producing a market analysis design and making the market analysis. Making travel guides by doing interviews with tourists onboard Norröna. Making a personal travel guide from my trip ending in knowledge sharing with colleagues. Update the contracts to the partners and agents Smyril Line has. Telephone interviews with customers. Price analysis of WOW Air and Iceland Air vs. Smyril Line. Working on Smyril Line's LinkedIn profile. Show less



Helion Market Research

• Belgium
• Market Research
• 1 - 100 Employee

• Mystery Shopper

  • 2013 - Aug 2014

  Evaluation and research of customer service in Denmark at e.g. in the car industry. Qualitative interviewing of salespersons. Face-to-face contact, telephone calls, e-mail contact, web-based enquiries. Sales interactions. After-Sales Services. Product Knowledge. Pricing of products. Observe, experience and measure any customer service process to assess performance against specific criteria. Report back on experiences in a comparable, consistent, detailed and objective way. Show less



Erhvervsgruppen (The Sales & Marketing Group), Aalborg University

• Ålborg området, Danmark

• Student Assistant

  • May 2013 - Dec 2013

  Management of the operating agreement of the distributions contract between Erhvervsgruppen, Karrierecenteret and Aalborg University. Distribution and sorting of sales and promotion material from different companies at Aalborg University. Management of the operating agreement of the distributions contract between Erhvervsgruppen, Karrierecenteret and Aalborg University. Distribution and sorting of sales and promotion material from different companies at Aalborg University.



LNE A/S

• Denmark
• Information Services
• 1 - 100 Employee

• Phoner

  • Aug 2012 - Apr 2013

  Knowledge of DLG tele products Managing the main booking for the consultants Creating a trusting environment Guiding people Sales-oriented Customer need analysis Knowledge of DLG tele products Managing the main booking for the consultants Creating a trusting environment Guiding people Sales-oriented Customer need analysis



Kvistgaard Consulting/Hierd & KO

• Student Assistant

  • 2013 - 2013

  Market analysis of destination Sønderborg, Denmark Selecting candidates to interview Qualitative telephone interviews Managing excel sheets Market analysis of destination Sønderborg, Denmark Selecting candidates to interview Qualitative telephone interviews Managing excel sheets