Charlotte AGARD

Relocation Consultant & Business Development manager at Relocity, Inc.
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Sydney, New South Wales, Australia, AU
Languages
  • Français Native or bilingual proficiency
  • Anglais Native or bilingual proficiency
  • Espagnol Professional working proficiency
  • Italien Elementary proficiency
Skills

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Mathilde Chagneaud

It has been a pleasure to work with Charlotte. She briefed me with ease on her project thanks to a detailed presentation. The communication has been flowing so the project could be delivered on time with a great level of quality. I highly recommend working with Charlotte.

Vikki Fitzpatrick

I had the pleasure of working with Charlotte at Relocity for almost two years, where we collaborated on important projects for the Sydney market. Charlotte is an extremely professional, driven and assertive employee. Her ability to pivot in many challenges is truly impressive. She is passionate about all aspects of CRM and BD and I would have no hesitation to give her my full recommendation, she would be an asset to any organisation.

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • How to Develop your Career Plan
    LinkedIn
    Apr, 2023
    - Nov, 2024
  • Tech Recruiting Foundations: 5 Waterfall, Agile, and DevOps for Recruiters
    LinkedIn
    Mar, 2023
    - Nov, 2024
  • Intercultural Management
    ESCP Business School
    Dec, 2021
    - Nov, 2024
  • Level 2 - Distinction
    WSET — Wine & Spirit Education Trust
    Feb, 2019
    - Nov, 2024
  • The Complete Skilled Negotiator
    The Gap Partnership
    Nov, 2017
    - Nov, 2024

Experience

  • Relocity, Inc.
    • United States
    • Software Development
    • 100 - 200 Employee
    • Relocation Consultant & Business Development manager
      • Mar 2022 - Present

      Relocity is a relocation SaaS startup that is rethinking the way people relocate, by offering broad and flexible services, curated to the clients and on demand. And it has convinced the top innovative tech companies such as Apple, Intel, Google and Meta. Relocity is launching into Australia and I am helping to set up the services in Australia. I am supporting in managing and driving the entire relocation process : from getting a client moved and settled to helping them create a great lifestyle in Sydney. Essential Duties and Responsibilities : • manage and drive employee relocation for leading technology companies based in Sydney, such as Google, Salesforce, Pinterest and more. • coordinate client-driven employee moves from start to finish. • provide guidance on global mobility and relocation-related queries and deliver outstanding support to relocating employees. Show less

  • Pernod Ricard Winemakers
    • Australia
    • Beverage Manufacturing
    • 400 - 500 Employee
    • Export Business Development Manager
      • May 2019 - Jul 2021

      Pernod Ricard Winemakers is the 3rd largest Premium Wine supplier globally managing the group's strategic wine brands Jacob's Creek, Campo Viejo, Brancott Estate, St Hugo and many more. As the primary market point of contact for Pernod Ricard Winemakers in the region of North Asia (Japan, Gulf, Hong Kong, South Korea, Taiwan), I was responsible for engaging and inspiring all key stakeholders to develop the wine business to its full potential, by defining, aligning and executing a shared action plan to deliver on the brand and business objectives. Essential Duties and Responsiblities : • Direct responsibility for managing the relationship with assigned markets. • Development of the full PRW portfolio of brands that are tailored for distribution within the region. • Development of RTM solutions within Pernod Ricard and with alternative third-party partners as required. Show less

  • L.I.D.
    • France
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Export Business Development Manager
      • Jul 2016 - Apr 2019

      Essential Duties and Responsiblities : • I managed and developed existing and prospective direct and indirect accounts in my area (the main accounts being Pinnacle Drinks-WOOLWORTHS in Australia, Wine DNA group of on-premise distributors in Australia and LION in New Zealand). • I achieved short and long-term goals of brand building activities, increasing points of distribution, sales and profit growth targets for the Lanson International Champagne brands (Lanson & Tsarine mainly). • I was in charge of the A&P budgets and how they were invested ; I organised and coordinated the events we partnered with and managed the media and PR investments. Key figures : Turnover of 2.1M€, 160,000 equivalent bottles. 3 countries, 8 local distribution partners. Key achievements : • Reversed the negative trend in WOOLWORTHS banners in Australia while increasing our RSPs : +11% in FY 2017 (Jan-Dec) vs. -14% in FY 2016. • Successfully re-negotiated the exclusivity contract with WOOLWORTHS to open the door to sales in the On Premise and in the Independent Retailers in Australia. • Switched distribution partner in New Zealand to LION. • Locked in a new On Premise/Independents distribution partner for Lanson in Australia, trained the teams, listed Lanson in Premium venues around Australia and set up a Flagship strategy. • Organised and coordinated 7 major events and partnerships : Winemaker Australian Tour, Timeout Food Awards and content-led campaign, Kooyong Classic tennis tournament, partnership with Tina Arena, A Moveable Feast party Bondi Beach, Taste Champagne, Dan Murphy's Christmas Roadshows training, and many more to come... • Managed PR and media campaigns. • Animated tastings and Master Classes : Dan Murphy's, BWS, On Premise Trade Days, events, distributor's sales teams. Show less

  • La Martiniquaise-Bardinet
    • France
    • Beverage Manufacturing
    • 200 - 300 Employee
    • Export Account Manager
      • Jul 2014 - Feb 2016

      Area : Australasia and Central EuropeEssential Duties and Responsiblities :Responsible for the account of Pinnacle Drinks (WOOLWORTHS Australia) – N°1 Export Client – and distributors in Oceania and Central Europe. This involved face-to-face meetings during which I conducted full business and marketing reviews.Key figures : Turnover of 7 M€, 1.8 M Litres of SpiritsWoolworths accounts for 80% of the Turnover and 75% of the Volume Sales10 countries, 25 local distribution partnersKey achievements : - Increased Volume Sales by 38% and Turnover by 40% in 2015 - Met 112% of the Sales Target. - Controlled the P&L of the area and optimized the profitability : net margin +54%.- Successfully developed the sales of key brands Glen Moray Single Malt Scotch Whisky and Label 5 Blended Scotch Whisky brands on Australian market : increased depletions in 2015 by +14% and +24% respectively vs. 2014.- Launched 5 new products in collaboration with Pinnacle team to Woolworths’ banners : Label 5 Gold Heritage, Glen Moray Classic Port Cask finish, Glen Moray Classic Chardonnay Cask finish, Brandy Bardinet 1L, Glen Moray 30YO.- Put into place a Label 5 Above-the-Line Plan in Australia : a 360° Airport Display and Digital campaign.- Implemented an efficient price & promo strategy in Woolworths banners.- Organized & performed Master Class Training sessions about Blended Scotch Whisky and Single Malt Scotch Whisky to key sales teams and influential consumers in Australia.- Call for tenders answering in Australia (Woolworths, Aldi) & Romania (Kaufland, Carrefour, Auchan, Cora), won the contract for Mishka Vodka brand in Australia : 500,000L / year.- Optimized ordering processes & coordinated logistics in partnership with back office assistants.- Met head buyers of several retailers : Dan Murphys, Aldi Australia, Metro Romania & Slovakia, Kaufland Romania, Auchan Romania- Cross management of several back office assistants. Show less

    • Export Area Manager
      • Aug 2013 - Jun 2014

      Essential Duties and Responsiblities :Responsible for the sales development of Central-Eastern Europe and North Africa.Key figures : Turnover of 1.5 M€, 500,000 Litres of spirits8 countries, 15 local distribution partnersKey achievements :- Maximized the sales of a large portfolio of brands and private labels : TO : +20%.- Controlled the P&L of the area and optimized the profitability : net margin +25%.- Implemented marketing & sales plans in every country of the area.- Successfully switched main distributors in key countries in Hungary & Slovakia and signed partnerships with 2 new distributors, elaborated the business plans of each of those countries. - Organized & performed Master Class Training sessions about Blended Scotch Whisky and Rum to key sales teams in Czech Republic and Romania.- Participated to professional exhibitions : Tax Free Cannes, Prowein Dusseldorf, Vinexpo Bordeaux.- Organized 15 travels and meetings abroad- Reported to top management. Show less

    • Senior International Brand Manager
      • Jan 2013 - Aug 2013

      Essential Duties and Responsiblities :Responsible for the international brand development of Modern Spirit Brands : Poliakov Vodka, Saint James Rum, Gibson’s Gin – and Aperitif brand St Raphaël, and responsible for the organization of the professional exhibitions.Key figures :1 party and 1 stand for Vinexpo exhibition both successfully organizedKey achievements :- Elaborated the brands’ international marketing plans and made recommendations on the marketing mix- Travelled to meet distributors and subsidiaries to help build marketing plans : Australia, Morocco, Belgium, Andorra, La Jonquera...- Organised the launch party event for the new rum range during TFWA exhibition- Organised and co-ordinated participation to Vinexpo Bordeaux Show less

    • International Brand Manager
      • Dec 2010 - Jan 2013

      Essential Duties and Responsiblities :Responsible for the international brand development of Modern Spirit Brands : Poliakov Vodka, Saint James Rum, Gibson’s Gin – and Aperitif brand St Raphaël.Key figures :3 NPD projects successfully completed : 300,000L of additional sales2 ranges of products re-branded1 viral digital campaign successfully launched70 promotional material projects sourcedKey achievements :- Elaborated the brands’ international marketing plans and made recommendations on the marketing mix- Sourced and co-ordinated production of promotional material in respect of internal technical constraints : on pack promotions, POS merchandising tools and on premise material- Successfully re-branded 2 ranges of products : Saint James & St Raphaël- Defined the international digital strategy, launched Poliakov Facebook pages in Belgium, Australia and Morocco and implemented a viral digital campaign ‘Poliakov Musik Challenge’- Developed and launched new products :Saint James Premium Caribbean Rum rangeTwo Poliakov low-strength flavoured vodkas and Three Poliakov Flavoured Vodkas- Analysed market trends (IWSR database)- Public and media relations – wrote and placed press releases in key media titles- Entered products into international tasting competitions Show less

  • Club Med
    • France
    • Hospitality
    • 700 & Above Employee
    • Assistant marketing
      • Jan 2010 - Jul 2010

      - Developed and designed in-house ads and flyers, developed brochures and a POS display - Co-ordinated Direct mail campaign and special events - Public Relations: Monitored exposure in print media and analysed results - Evaluated promotions and campaigns' ROI and made recommendations - Monitored Tourism market and conducted Competitor Benchmarking analysis - Developed and designed in-house ads and flyers, developed brochures and a POS display - Co-ordinated Direct mail campaign and special events - Public Relations: Monitored exposure in print media and analysed results - Evaluated promotions and campaigns' ROI and made recommendations - Monitored Tourism market and conducted Competitor Benchmarking analysis

  • Henkel
    • Germany
    • Manufacturing
    • 700 & Above Employee
    • Assistant Brand Manager Marketing
      • Jan 2009 - Jun 2009

      Brands : Fa, Diadermine and Theramed - Developed a strong brand strategy understanding - Organized and co-ordinated events: Dr Caspari PR event, Theramed 16H Fresh Tubes launch event - Developed some creative supports: ads, POS displays, promotion coupons, press releases, websites - Evaluated and analysed market (Nielsen) and financial data - Made recommendations on the brands’ marketing mix - Competitor Benchmarking Brands : Fa, Diadermine and Theramed - Developed a strong brand strategy understanding - Organized and co-ordinated events: Dr Caspari PR event, Theramed 16H Fresh Tubes launch event - Developed some creative supports: ads, POS displays, promotion coupons, press releases, websites - Evaluated and analysed market (Nielsen) and financial data - Made recommendations on the brands’ marketing mix - Competitor Benchmarking

  • Orangina Schweppes Belgium SA
    • Netherlands
    • Food Production
    • 200 - 300 Employee
    • Assistant Category Manager
      • Jul 2008 - Dec 2008

      - Developed a strong client understanding - Developed a strong understanding of the mass retail sector: the clients and their demands, Nielsen data, consumer panels, merchandising tools - Analysed figures and monitored competition thanks to Nielsen data. - Made recommendations to align the customer’s strategy to ours, on the Promotions, Assortment, Distribution, Merchandising and Price - Achieved promotional operations and merchandising plans - Developed clear and useful tools to simplify the category manager’s work Show less

  • Vins Nicolas (Castel)
    • Région de Brest, France
    • Assistant Store Manager
      • Jul 2007 - Aug 2007

      - Advised customers on purchases and conducted sales transactions. Turnover > 60,000 € in 2 months. (+5% vs. last period). - Set up merchandising and in-store demonstrations - Placed orders, managed stock supplies - Shop accounting, end-of-the-day financial reconciliation - Advised customers on purchases and conducted sales transactions. Turnover > 60,000 € in 2 months. (+5% vs. last period). - Set up merchandising and in-store demonstrations - Placed orders, managed stock supplies - Shop accounting, end-of-the-day financial reconciliation

Education

  • EDHEC Business School
    Master Degree, Business, Management, Marketing, and Related Support Services
    2006 - 2010
  • Japan-America Institute of Management Science (JAIMS)
    East-West Knowledge Leaders Program, GPA: 4.0 / 4.0, Highest distinction
    2008 - 2009
  • Classes préparatoires Saint Jean, Douai, France
    /, Economy, Mathematics, Philosophy, Languages...
    2004 - 2006
  • QUT (Queensland University of Technology)
    Graduate Certificate in Career Development and Counselling, Graduate Certificate
    2023 - 2024

Community

You need to have a working account to view this content. Click here to join now