Experience

Socrates Global

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Head of PR

  • Jul 2023 - Present

  London, England, United Kingdom • Spearheading the formulation and execution of the brand playbook, narratives, and tone of voice to shape all external communications • Collaborating directly with the Founding team to actualise impactful internal and external communications aligned with their overarching vision • Pioneering the recruitment of the inaugural PR team, instrumental in propelling the company's global expansion and disrupting the web3, crypto, and social media spaces • Crafting a comprehensive PR strategy… Show more • Spearheading the formulation and execution of the brand playbook, narratives, and tone of voice to shape all external communications • Collaborating directly with the Founding team to actualise impactful internal and external communications aligned with their overarching vision • Pioneering the recruitment of the inaugural PR team, instrumental in propelling the company's global expansion and disrupting the web3, crypto, and social media spaces • Crafting a comprehensive PR strategy for the platform's launch, encompassing editorial coverage, an advertorial calendar, budgeting, and a resilient crisis communications plan • Identifying and engaging local PR agencies to strategically position the platform's unique value propositions within the market • Collaborating closely with the local Business Development team to implement growth-centric strategies leveraging Key Opinion Leaders (KOLs) Show less



Wirex

• United Kingdom
• Financial Services
• 100 - 200 Employee

• Senior PR & Communications Manager

  • Apr 2020 - Jul 2023

  London, England Metropolitan Area • Developed PR & Events to become one of the most valuable marketing channels, managing multiple local agencies and achieving +1 billion monthly media reach. • Led the creation of Wirex’s most successful brand campaign, Women in Crypto, developed the Rising Women in Crypto Power List with 800+ entries since launch, & created an annual event in London, livestreamed globally • Built a global events calendar for exhibiting & speaking inc. Singapore Fintech Festival, Paris Fintech Forum &… Show more • Developed PR & Events to become one of the most valuable marketing channels, managing multiple local agencies and achieving +1 billion monthly media reach. • Led the creation of Wirex’s most successful brand campaign, Women in Crypto, developed the Rising Women in Crypto Power List with 800+ entries since launch, & created an annual event in London, livestreamed globally • Built a global events calendar for exhibiting & speaking inc. Singapore Fintech Festival, Paris Fintech Forum & Women in Payments Symposium • Developed the TOV for Wirex's products, implemented across PR, website and blog • Worked alongside senior stakeholders to position Wirex as an industry-leader that is at the forefront of an increasingly competitive space, advancing the world of crypto and empowering everyone to have access to the digital economy • Utilised vast network of media contacts across the fintech and crypto fields, distributing press releases, newsworthy stories, thought leadership articles, and secure interviews - driving awareness to Wirex's brand and unique value proposition Show less



Sister London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Marketing And Public Relations Manager

  • Aug 2019 - Apr 2020

  London, United Kingdom • Promoting globally-renowned London destinations to a local and international audience through integrated communications services, including Carnaby, Seven Dials, Marylebone Village, Soho and Connaught Village • Identifying the unique identities of the areas, to help build and coordinate exciting 360 campaigns across our PR, Digital and Design teams, that will drive consumer awareness, footfall and spend • Leading a team in managing large public events such as the Seven Dias Christmas… Show more • Promoting globally-renowned London destinations to a local and international audience through integrated communications services, including Carnaby, Seven Dials, Marylebone Village, Soho and Connaught Village • Identifying the unique identities of the areas, to help build and coordinate exciting 360 campaigns across our PR, Digital and Design teams, that will drive consumer awareness, footfall and spend • Leading a team in managing large public events such as the Seven Dias Christmas lights switch on, from campaign creation, to execution and post-event analysis • Liaising with local retailers and key stakeholders to ensure continued commitment that will be mutually beneficial for the development of the areas • Developing and maintaining a portfolio of positive relationships with journalists and media in the lifestyle, food and fashion arenas, from the Evening Standard to Harper’s Bazaar • Pitching newsworthy stories to press and establishing media partnerships with extensive circulation, that will gain these areas recognition as key London destinations • Writing interesting content and contributing to publications aimed at a range of audiences, such as the Seven Dials Magazine • Achieving and exceeding KPIs set by clients such as Shaftesbury PLC whilst maintaining a level-head under significant client pressure • Helping to build the Sister London website and newsletter that advertises our success and services offered, to bring in new clients Show less



WorldRemit

• United Kingdom
• Financial Services
• 300 - 400 Employee

• Marketing Campaigns Coordinator

  • Apr 2018 - Aug 2019

  London, United Kingdom • Establishing and budgeting for an international, multichannel campaigns calendar that reflects business priorities, key global events and in-market knowledge, to develop customer acquisition and revenue targets • Managing several campaigns at any one time from preparation to execution and performance measurement, whilst co-ordinating with other Marketing teams including PR, CRM and Online (SEO, paid/organic social and display) • Maximising brand visibility by working alongside the… Show more • Establishing and budgeting for an international, multichannel campaigns calendar that reflects business priorities, key global events and in-market knowledge, to develop customer acquisition and revenue targets • Managing several campaigns at any one time from preparation to execution and performance measurement, whilst co-ordinating with other Marketing teams including PR, CRM and Online (SEO, paid/organic social and display) • Maximising brand visibility by working alongside the Business Development team, to support some of the world’s largest potential/existing receive partners in co-promotional campaigns, including launch and activity plans • Being confident and open to effectively communicate with different audiences including internal and external stakeholders, where English may not be their first language • On-boarding suitable local marketing agencies in our key local markets including the Philippines, Kenya and Nigeria, by assessing their strengths and weaknesses and ensuring they best support our brand values • Manipulating large sets of transactional and customer data in Microsoft Excel and Tableau to support presentations to potential partners and key stakeholders • Working with our sponsors to organise and attend events across the globe, whilst effectively promoting and representing the company • Working alongside celebrity Influencers to develop and manage social media campaigns that promote brand messages to unique target audiences, including content creation

• Customer Service Deputy Team Manager

  • Oct 2016 - Apr 2018

  London, United Kingdom • Providing impeccable customer support by managing queries regarding customer’s transactions to over 120 destinations across the globe • Corresponding with a range of international stakeholders involved in depositing transactions • Managing large databases of customer information and handling inward bank deposits on spreadsheets to provide an efficient service • Using social media to react to and interact with a variety of audiences • Monitoring new staff to ensure they are well… Show more • Providing impeccable customer support by managing queries regarding customer’s transactions to over 120 destinations across the globe • Corresponding with a range of international stakeholders involved in depositing transactions • Managing large databases of customer information and handling inward bank deposits on spreadsheets to provide an efficient service • Using social media to react to and interact with a variety of audiences • Monitoring new staff to ensure they are well equipped to complete their roles • Providing seamless service to customers by resolving issues quickly and increasing loyalty retention • Leading a large team and having confidence in my own judgement, to co-ordinate tasks and ensure that we can deal with customer issues and complete operational activities to a high standard • Tracking and pre-empting fraudulent activity in the form of AML and CTF within transactions, considering legitimacy using KYC whilst alerting relevant departments to suspicious activity • Communicating regularly with departments from Finance to Operations, ensuring issues are resolved as quickly and coherently as possible



Just Opened Group

• Freelance Writer

  • Oct 2018 - May 2019

  London, United Kingdom • Contributing to popular London restaurant/bar blog Just Opened London • Working with the Lead Editor to write articles and reviews about recent venue openings