Experience

AnotherBrain

• France
• Information Technology & Services
• 1 - 100 Employee

• Marketing & communication Manager

  • May 2022 - Present

  Paris AnotherBrain develops a new generation of artificial intelligence: Organic AITM. Bio-inspired and close to how cortex works, our technology learns autonomously, can explain its decisions, work without big data, without cloud and in real time. Our company brings its first industrial automation application « PHOSPHOR® QUALITY », launched in series in 2021. This solution of visual Quality Control reinvents the intelligent detection of defaults in the methods of production. Marketing &… Show more AnotherBrain develops a new generation of artificial intelligence: Organic AITM. Bio-inspired and close to how cortex works, our technology learns autonomously, can explain its decisions, work without big data, without cloud and in real time. Our company brings its first industrial automation application « PHOSPHOR® QUALITY », launched in series in 2021. This solution of visual Quality Control reinvents the intelligent detection of defaults in the methods of production. Marketing & Growth Defining the global acquisition strategy to generate B2B leads for the sales force Management of paid search campaigns: SEA (Google Ads), Social Ads (Facebook, LinkedIn, Instagram), Display, Retargeting Definition of the content strategy: development of the inbound marketing / SEO strategy, management of the content roadmap Development of the e-mailing strategy Increase in speaking opportunities: web, media, trade fairs, etc. Definition and monitoring of the budget to optimizing ROI Setting up regular performance reporting with KPI analysis (Google Analytics) Identification and implementation of corrective actions Communication Definition of the communication strategy in order to develop brand awareness and image while supporting marketing actions Managing press relations and public affairs Management of the social media strategy (LinkedIn, Facebook, Twitter, Instagram) Development and implementation of the event strategy Development of commercial communication tools and materials Management Team building & management of 4 employees Management of agencies and freelancers Show less



Last Call Fr

• Freelance - Brand Content, Inbound Marketing and Communication

  • Sep 2021 - Jul 2022

  Paris Consulted, planned and executed inbound marketing, branding, acquisition and demand generation strategies : - Conducting content audits - Strategic recommendations - Creating, optimizing and launching content campaigns across multiple channels - Implementation of acquisition strategy: SEA, Social Ads, Marketing automation - Analyze metrics and analytics to assess the effectiveness of the strategies employed - Optimize marketing campaigns - Increase ROI



La Suite and Co - MilleSoixanteQuatre

• France
• Public Relations and Communications Services
• 1 - 100 Employee

• Marketing & Communication Manager

  • Jan 2021 - May 2021

  Paris Millesoixantequatre is a communication agency that offers several expertises to address your challenges: strategy, identity, advertising, digital, content, publishing, press relations, social media, lead generation. Marketing & Communication : Define and manage a marketing and communication plan and its annual budget - Generate leads - Define the digital and editorial strategy - Ensure the promotion of the agency's services - Directing marketing actions to develop… Show more Millesoixantequatre is a communication agency that offers several expertises to address your challenges: strategy, identity, advertising, digital, content, publishing, press relations, social media, lead generation. Marketing & Communication : Define and manage a marketing and communication plan and its annual budget - Generate leads - Define the digital and editorial strategy - Ensure the promotion of the agency's services - Directing marketing actions to develop commercial results and ROI - Provide the sales force with sales support tools adapted - Ensure the evolution and performance of our website and our blog - Monitor and report on the performance of marketing actions - Manage the production of content - Work on the employer brand and the group's image - Supervise press relations - Analyse the competitive environment - Improving our referencing Project management - New Business: responding to calls for tender, creating strategic recommendations - Operational management of the agency's various client projects: briefing, production, deliverables, assessment... In brief: Produced 10+ strategic recommendations for clients Implementation of a Marketing Automation strategy (Hubspot settings, writing of email sequences) Definition of the editorial and acquisition strategy: + 320 new opt-ins Creation of the agency's new newsletter: graphics, content, speakers, subscriber base (+ 800 qualified contacts) Show less



ITFACTO

• France
• Marketing Services
• 1 - 100 Employee

• Demand Generation Manager

  • Aug 2019 - Dec 2020

  Paris Implementation and management of more than 120 multi-channel marketing programs for SMEs and key accounts (call, content syndication, emailing, display, social networks, brand content events) - Definition and design of the marketing plan in line with the client's needs: acquisition strategy, lead gen, channel marketing, etc. - Guarantee of the quality of delivery and ROI of campaigns - KPI analysis, reporting and debriefing Lead generation and detection of qualified… Show more Implementation and management of more than 120 multi-channel marketing programs for SMEs and key accounts (call, content syndication, emailing, display, social networks, brand content events) - Definition and design of the marketing plan in line with the client's needs: acquisition strategy, lead gen, channel marketing, etc. - Guarantee of the quality of delivery and ROI of campaigns - KPI analysis, reporting and debriefing Lead generation and detection of qualified projects (territory scoring, account mapping, ABM, etc.) Consulting: strategic support for marketing and sales departments in defining their objectives and converting MQL leads into SQL. Account management: development of customer accounts (~50 customers) in cooperation with the sales teams Show less



NetMedia Group

• France
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Brand Content and Event project Manager

  • Sep 2018 - Aug 2019

  Paris Editorial & event manager for NetMedia Group's media brands. We support advertisers in their inbound marketing strategy via customized editorial formats (articles, white papers, native ads, infographics, videos, studies, etc.) and events. We also develop their distribution strategy (SEO, CX, social networks, paid, media buying) and measure their impact. Strategic support Creation of concepts, competitive intelligence, analysis of the existing situation, strategic recommendations… Show more Editorial & event manager for NetMedia Group's media brands. We support advertisers in their inbound marketing strategy via customized editorial formats (articles, white papers, native ads, infographics, videos, studies, etc.) and events. We also develop their distribution strategy (SEO, CX, social networks, paid, media buying) and measure their impact. Strategic support Creation of concepts, competitive intelligence, analysis of the existing situation, strategic recommendations, promotion and media relations, monitoring, and optimization of KPIs Editorial production Definition of an editorial calendar (themes, formats, tones, expertise), quality control, compliance with schedules and budgets (between 5K and 120k), management of a network of freelancers (journalists, graphic designers, translators, video makers, etc.) Account Manager : Follow-up of a client portfolio, response to calls for tenders, loyalty (renegotiation of contracts), upselling

• Chef de projet éditorial - Brand Content

  • Sep 2017 - Sep 2018

  Région de Boulogne-Billancourt, France Accompagnement des entreprises dans leur stratégie d'inbound marketing, via la production de contenus sur mesure, la création de site dédié, l'animation des réseaux sociaux, la coordination de campagnes d'emailing ou encore la production de vidéos, études, livres blancs ...



Captain Contrat

• France
• Legal Services
• 1 - 100 Employee

• Juriste / Content Manager

  • Jan 2017 - Jul 2017

  Région de Paris, France - Définition de la stratégie et du planning éditorial - Coordonner et organiser la production d'articles - Garantir la qualité de la production de contenu - Veille éditoriale - SEO - Community Manager



Groupe BPCE

• France
• Banking
• 700 & Above Employee

• Gestionnaire bancaire

  • Mar 2016 - Aug 2016

  Ecureuil Crédit - Créteil - Responsable des remboursements anticipés de crédit - Relation notaire / banque - Gestion porte-feuille client



Delsol Avocats

• France
• Law Practice
• 100 - 200 Employee

• Stage departement droit des sociétés/ fusions et acquisitions

  • Sep 2015 - Feb 2016

  Paris Droit des sociétés Fusions acquisitions



HUET avocats

• Stage en cabinet spécialisé en procédures collectives et droit commercial

  • Apr 2015 - Sep 2015

  Région de Paris , France



BNP Paribas

• France
• Banking
• 700 & Above Employee

• Conseiller jeune

  • 2013 - 2013

  Paris