Experience

New Zealand Wine

• Food and Beverage Services
• 1 - 100 Employee

• General Manager Brand

  • Oct 2019 - Present

  New Zealand’s wine industry is one of the youngest in the world, but the 'can-do' attitude of our pioneering winemakers and growers put in place a solid base for our innovative, world-class industry to flourish. NZ Winegrowers exists to protect and enhance the reputation of NZ wine and to support sustainable diversified value growth for the industry New Zealand’s wine industry is one of the youngest in the world, but the 'can-do' attitude of our pioneering winemakers and growers put in place a solid base for our innovative, world-class industry to flourish. NZ Winegrowers exists to protect and enhance the reputation of NZ wine and to support sustainable diversified value growth for the industry



New Zealand Trade and Enterprise

• New Zealand
• International Trade and Development
• 700 & Above Employee

• Customer Manager

  • Dec 2017 - Oct 2019

• Programme Leader - Food and Beverage -Greater China

  • Jun 2015 - Dec 2017

  Based at the New Zealand Embassy in Beijing and reporting into the Regional Director for Greater China, I worked alongside the five Trade Commissioners as part of the China leadership team to ensure the support and guidance NZTE was offering our Food and Beverage customers in the region was maximizing their impact



Villa Maria Estate

• New Zealand
• Food and Beverage Services
• 100 - 200 Employee

• Asian/ Middle East Market Manager

  • Jun 2010 - May 2015

  Responsible for marketing, sales, distribution of all Villa Maria Group wines to 16 Asian/Middle East markets spanning Dubai to Japan including India. New business development in the region is also a key objective. China was the region's key market of focus, managing Villa Maria's 2 China Brand Ambassadors. Highly focused on digital marketing in China, in particular the Weibo social media channel.

• European Market Manager

  • Sep 2005 - Jun 2010

  Based in London, UK, responsible for VIlla Maria export sales for 26 markets, working closely with Villa Maria's distributors in markets spanning Ireland to India for 5 years 2005 to 2010. Key markets of focus were UK, Republic of Ireland, The Netherlands, Russia, Scandinavia. In each market ensured consistent branding execution and supplied education support to both importers and key customers. New Business development into untapped geographies also a key element of the role.



Thresher Group

• Retail
• 1 - 100 Employee

• New Formats Development Manager

  • Aug 2003 - Sep 2005

  Orginally appointed to the Thresher group to as project manager of Thresher Online, working closely with Virgin Wines. Upon the shelving of this project, lead the following projects within the business over the subsequent two year: Thresher + (Focusing on an upscaled wine range) Thresher +food ( Upon purchase of the Leaping Salmon premium 'food kit' brand, this store format was launched - a conjoint off license & take home meal offer) Wine Rack Relaunch - Wine range/ Store fit out premiumisation in higher social economic areas of the UK Show less



Fonterra

• New Zealand
• Food and Beverage Manufacturing
• 700 & Above Employee

• Thailand Anmum/ Anlene Senior Brand Manager

  • Aug 1998 - Jan 2001

  Senior Brand Manager of the Anlene brand. A high calcium low fat milk powder and UHT milk format targeting those at risk of osteoporosis. (Largely older female focus). Lead all aspects of the marketing mix from Advertising (TVC production), Market Research, New Product Development, BTL Promotions, Sales Analysis, Strategic Planning, Distribution Management

• Singapore Anmum Assistant Brand Manager

  • Nov 1997 - Aug 1998

  First posting as Management Trainee in Asia under the close watch of Dr Ong Poh Seng, then MD of New Zealand Milk for the Asian region. Began assisting the Anmum brand manager construct and execute its marketing plan. Anmum is a fortified milk powder designed for pregnant women and breastfeeding mothers. Direct marketing was a central element of its marketing strategy to connect with our target customers as well as working closely with the medical profession on nutritional education.



Fonterra (New Zealand Dairy Board)

• Wellington, New Zealand

• Management Trainee

  • Feb 1997 - Nov 1997

  Based on my university qualifications was first based in the Nutrition Information Centre supporting export markets with required nutritional information to shape brand strategy and for use in marketing education materials. Spent time in customer operations processing orders from Latin American markets. Gained broad overview of the business by attending company strategy conferences and charged with minute taking. Based on my university qualifications was first based in the Nutrition Information Centre supporting export markets with required nutritional information to shape brand strategy and for use in marketing education materials. Spent time in customer operations processing orders from Latin American markets. Gained broad overview of the business by attending company strategy conferences and charged with minute taking.