Charlotte McCormick
Marketing Manager at Clearmark Solutions LLP (ICE)- Claim this Profile
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Topline Score
Bio
Carl Gibbs
Working with Charlotte was a pleasure. Methodical and pragmatic in her approach, Charlotte helps build an environment where her team have clarity of role and the appropriate tools to do their job in a marketing environment. What impressed me most about Charlotte is that she can build content interesting and engaging to the consumer and ensures it’s deployed effectively
Lauren Johnston
Charlotte is a dedicated manager with great knowledge of how to lead her team to the best results. Her experience in business to business marketing means she can effectively plan and implement strategies which bring high returns. She has a particularly high level of communication and task management which ensures the whole team are well informed on not only what we are currently working on but any plans for the future. By creating a culture in the team where everyone feels free to input their ideas and thoughts Charlotte has built the foundations of a strong marketing department that work together with one strong objective. I have learnt a large amount from Charlotte and cannot thank her enough for her help and support.
Carl Gibbs
Working with Charlotte was a pleasure. Methodical and pragmatic in her approach, Charlotte helps build an environment where her team have clarity of role and the appropriate tools to do their job in a marketing environment. What impressed me most about Charlotte is that she can build content interesting and engaging to the consumer and ensures it’s deployed effectively
Lauren Johnston
Charlotte is a dedicated manager with great knowledge of how to lead her team to the best results. Her experience in business to business marketing means she can effectively plan and implement strategies which bring high returns. She has a particularly high level of communication and task management which ensures the whole team are well informed on not only what we are currently working on but any plans for the future. By creating a culture in the team where everyone feels free to input their ideas and thoughts Charlotte has built the foundations of a strong marketing department that work together with one strong objective. I have learnt a large amount from Charlotte and cannot thank her enough for her help and support.
Carl Gibbs
Working with Charlotte was a pleasure. Methodical and pragmatic in her approach, Charlotte helps build an environment where her team have clarity of role and the appropriate tools to do their job in a marketing environment. What impressed me most about Charlotte is that she can build content interesting and engaging to the consumer and ensures it’s deployed effectively
Lauren Johnston
Charlotte is a dedicated manager with great knowledge of how to lead her team to the best results. Her experience in business to business marketing means she can effectively plan and implement strategies which bring high returns. She has a particularly high level of communication and task management which ensures the whole team are well informed on not only what we are currently working on but any plans for the future. By creating a culture in the team where everyone feels free to input their ideas and thoughts Charlotte has built the foundations of a strong marketing department that work together with one strong objective. I have learnt a large amount from Charlotte and cannot thank her enough for her help and support.
Carl Gibbs
Working with Charlotte was a pleasure. Methodical and pragmatic in her approach, Charlotte helps build an environment where her team have clarity of role and the appropriate tools to do their job in a marketing environment. What impressed me most about Charlotte is that she can build content interesting and engaging to the consumer and ensures it’s deployed effectively
Lauren Johnston
Charlotte is a dedicated manager with great knowledge of how to lead her team to the best results. Her experience in business to business marketing means she can effectively plan and implement strategies which bring high returns. She has a particularly high level of communication and task management which ensures the whole team are well informed on not only what we are currently working on but any plans for the future. By creating a culture in the team where everyone feels free to input their ideas and thoughts Charlotte has built the foundations of a strong marketing department that work together with one strong objective. I have learnt a large amount from Charlotte and cannot thank her enough for her help and support.
Credentials
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Registered PRINCE2® Practitioner
PeopleCertNov, 2018- Sep, 2024 -
Chartered Marketer
CIM | The Chartered Institute of MarketingMar, 2019- Sep, 2024
Experience
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Marketing Manager
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Sep 2013 - Present
At Clearmark Solutions we provide reliable coding and labelling solutions for UK manufacturers. We offer excellent technical guidance to develop the right solution for our customers, no matter what the challenge.My roles as Marketing Manager is interesting and varied, there's never a dull day in the office! - Integrated acquisition campaigns - Brand strategy- Product marketing and product launch- Digital marketing- Media strategy and industry awards- Leadership and team engagement - Customer experience- Project management- Partner marketing - Internal communications- Planning and budgeting
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Engage for Success
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Civic and Social Organizations
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1 - 100 Employee
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Volunteer
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Jun 2020 - Present
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Romax Technology
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United Kingdom
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Industrial Machinery Manufacturing
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100 - 200 Employee
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Marketing Campaign Executive (Interim)
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Apr 2013 - Aug 2013
Responsibility for delivering innovative demand generation campaigns and creating tools and processes to improve planning productivity. Responsibility for delivering innovative demand generation campaigns and creating tools and processes to improve planning productivity.
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UNIT4 Business Software
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Netherlands
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Software Development
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1 - 100 Employee
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Product Marketing Specialist
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Dec 2010 - Nov 2012
Develop the strategy and manage the marketing programs and campaigns that drive demand for new innovations. Define proposition and messaging for new products and services in the UK market. Manage internal and external product launch events. Communicate and educate the sales team and wider business on new innovations and develop sales tools to support the selling process. Research and monitor market trends and opportunities.Line management responsibility. Develop the strategy and manage the marketing programs and campaigns that drive demand for new innovations. Define proposition and messaging for new products and services in the UK market. Manage internal and external product launch events. Communicate and educate the sales team and wider business on new innovations and develop sales tools to support the selling process. Research and monitor market trends and opportunities.Line management responsibility.
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UNIT4
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Software Development
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700 & Above Employee
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Campaign Manager
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Jun 2010 - Dec 2010
Define, develop and coordinate integrated marketing campaigns to achieve high quality qualified leads on time and on budget.Line management responsibility.
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Campaign Manager
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Jan 2009 - Jun 2010
Define, develop and coordinate integrated marketing campaigns to achieve high quality qualified leads on time and on budget.Line management responsibility.
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Events Manager
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Aug 2006 - Jan 2009
Management of internal and external events including seminars, conferences, hospitality, workshops and exhibitions within the UK. Management of the production of marketing collateral. Budget management. Line management responsibility.
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Marketing Coordinator
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Aug 2004 - Feb 2006
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Allison Transmission
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Marketing Analyst
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2001 - 2002
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