Experience

Poodle and Blonde

• United Kingdom
• Textile Manufacturing
• 1 - 100 Employee

• Global Brand Director

  • Jan 2022 - Present

  Launched in 2018 and led by co-founders Whinnie Williams and Kierra Campbell, Poodle & Blonde is a British luxury interiors brand specialising in wallpaper, fabrics, home furnishings and accessories. With storytelling at the heart, each Poodle & Blonde creation is inspired by vintage, retro and mid-century design, revived and made modern. Bringing a sense of nostalgia, timeless design and originality alive to instantly transform the space. We strive to innovate and challenge the status quo by daring to be unique through our authentic approach to design. Always aspirational, exciting and inspiring. Committed to doing better, we incorporate the best sustainable solutions across every touch point, care about our community, and create an inclusive culture to be proud of. Collaborations include Made, Soho House, Velux and COAT. Show less



United Perfumes

• United Kingdom
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Head of Brands

  • Nov 2018 - Jun 2021

  United Perfumes is a licence holder and distributor working across a portfolio of luxury lifestyle brands within the home fragrance category. Headquartered in London, we are supported by a global team and supplier network spanning design, production, distribution and communications. Working in collaboration with the industry’s most inspiring and renowned creatives, we have established a unique approach within the luxury home fragrance market which has earned United Perfumes a reputation for conceiving and nurturing some of the world’s most desirable products. With a global distribution network spanning 55 countries, we work with the world’s most recognised luxury retailers including department stores, e-tailers, independently owned boutiques, concept stores, perfumeries and interior design showrooms. Our portfolio of clients (past and present) includes Fornasetti Profumi, Cire Trudon, Trudon 1643, Anya Hindmarch Smells, Ostens, Tom Dixon, Maison Francis Kurkdjian, Culti Milano and Orla Kiely Home Show less



Jo Loves

• United Kingdom
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Brand Communications Director

  • Jun 2010 - Mar 2018

  Part of the Jo Loves founding team which was born from an idea, passion and determination shared by just three of us around Jo's kitchen table. Often referred to as Jo Malone's 'right-hand woman', I helped to conceptualise, build, launch and advise across all areas of the business continually applying entrepreneurial spirit teamed with strategy, process and gut instinct to ensure success. Throughout the growth of the brand I have lead on all major projects including web design and launch, packaging redesign, global seeding, retail and industry collaborations and establishing the founder's profile alongside recruitment of our team ensuring that the work culture is one of development, collaboration and each person feels valued. As the brand has grown, my main responsibilities now include leading all brand and founder communications including the global PR and Creative Marketing strategy, all brand copy including product, web, press releases, script writing, quotes and interviews, managing the Founder profile and speaking events, managing external agencies and maintaining our innovative, luxury brand positioning across all brand touch points. Show less



Jo Malone London

• United Kingdom
• Personal Care Product Manufacturing
• 400 - 500 Employee

• Public Relations Director

  • Nov 1999 - Oct 2009