Paid Media Manager

• Jun 2022 - Present

⦿ Developing and executing comprehensive paid media strategies across a variety of channels ⦿ Managing and optimising paid campaigns in multiple countries including the UK, France and Germany, effectively tailoring ads to local markets and cultural nuances ⦿ Writing ad copy in French and delivering precise translations ⦿ Pitching strategy proposals to prospective clients ⦿ Developing and executing comprehensive paid media strategies across a variety of channels ⦿ Managing and optimising paid campaigns in multiple countries including the UK, France and Germany, effectively tailoring ads to local markets and cultural nuances ⦿ Writing ad copy in French and delivering precise translations ⦿ Pitching strategy proposals to prospective clients

Contractor

• Jan 2022 - Mar 2022

Senior Paid Media Executive

• Aug 2021 - Dec 2021

Paid Media Executive

• Aug 2020 - Jul 2021

⦿ Managing and monitoring paid social and search campaigns to ensure they are optimized to support business strategies and KPIs⦿ Handling client communication (calls and face-to-face meetings) and reporting to a high standard⦿ Developing a deep understanding of client’s market (Healthcare, Retail, Finance, Law, MarTech, etc.)

Digital Marketing Executive

• Aug 2019 - Aug 2020

⦿ Implementing, optimising and managing paid search campaigns across Google Ads and Bing Ads platforms ⦿ Managing and optimising paid social campaigns across Facebook and Instagram with defined performance objectives ⦿ Tracking, measuring and analysing key account metrics and providing regular reports to clients ⦿ Managing budgets and ensuring that monthly spend is on target ⦿ Building strong, long-term client relationships and maintaining frequent contact with them ⦿ Creating and editing existing ads on Google Ads Editor ⦿ Ensuring brand identity is consistent across all campaigns and channels ⦿ Working closely with other departments (SEO & Content) ⦿ Developing a deep understanding of client's market ⦿ Maintaining an awareness of emerging tools and software Show less

Social Media Intern

• Feb 2018 - Nov 2018

⦿ Overseeing social media accounts (Instagram, Facebook, Twitter) ⦿ Creating engaging content to extend brand presence (text, graphics and videos) ⦿ Developing strategies for capturing target audience and current customer engagement ⦿ Interacting with followers and potential customers by communicating and answering questions through social media pages ⦿ Reporting on page activity and analytics ⦿ Using Hootsuite to schedule posts ⦿ Creating marketing campaigns for specific audiences (e.g. Organized video Q&A for International Students) Show less

Packaging Engineering and Planning Intern

• Jul 2018 - Aug 2018

⦿ Organizing and marketing awareness event for new product ⦿ Categorizing packaging materials and prototypes ⦿ Organizing and marketing awareness event for new product ⦿ Categorizing packaging materials and prototypes

Customer Service Representative

• Jul 2017 - Jul 2017

⦿ Working at the front desk - customer service ⦿ Directing clients to appointments ⦿ Communicating with all departments ⦿ Working at the front desk - customer service ⦿ Directing clients to appointments ⦿ Communicating with all departments

Graphic Design Intern

• Apr 2015 - Apr 2015

⦿ Creating posters ⦿ Creating logos using photoshop ⦿ Meeting with Design Agency ⦿ Creating posters ⦿ Creating logos using photoshop ⦿ Meeting with Design Agency