Marketing & Operations

• Sep 2020 - Present

Account Director

• Jun 2020 - Present

Senior Account Manager

• Nov 2019 - Jun 2020

Account Manager

• Jul 2018 - Nov 2019

Senior Account Executive

• Jan 2017 - Jun 2018

Account Executive

• Jun 2016 - Dec 2016

PR and Communications Coordinator

• Apr 2016 - May 2016

Marketing & Events Manager

• Apr 2015 - Mar 2016

http://www.3dperformance.co.uk/charlotte@3dperformance.co.uk

Intern

• Feb 2015 - Mar 2015

• Gaining an insight into effective marketing strategies for luxury clients.• Improving my ability to research news stories relevant to APR’s clientele.• Improving my telephone manner, networking and client liaising skills.• Gaining an insight into quality media relations, cross marketing & partnerships, project management, media evaluation and analysis.• Gaining an in depth understanding into the importance of social media in PR.• Assisting promotional events, advertising and media campaigns with research, the creation of media lists using Gorkana and excel and following up with journalists with calls.• Utilising my experience in Journalism to talk to journalists in an effective manner/ selling in advertisements.• Monitoring client competitions and PR campaigns/ strategies.• Identifying media opportunities for specific briefs and clients.• Assisting promotional events, advertising and media campaigns.• Maintaining positive and productive relationships with all APR clientele.

Internship - Fashion & Features

• Sep 2014 - Oct 2014

• Compiling concepts for features• Aiding the InStyle’s PR team on press calls• Press cuttings and generally monitoring the competing magazines.• Complete responsibility for the fashion cupboard, liasing often with PR teams (by phone and ‘face to face’) and designers to promote their involvement in the upcoming issue and maintaining a good relationship with clients particularly sponsors..• Assisting fashion assistants with garment research to ensure originality and current content of features.• The organisation of InStyle’s involvement in Paris Fashion Week 2014• Using initiative to aid in ‘call ins’ for photo shoots.• Assisting fashion director Robyn Kotze on the December issue beauty shoot.

News Desk Work Experience

• Jul 2014 - Jul 2014

• I was able to experience writing for every section of the paper, from news desk, to lifestyle, learning how to write specifically for the field and audience.• The opportunity to write my own published articles written to strict deadlines• Independently developed articles from press releases entrusted to me by the paper’s editor• Shadowing experienced journalists and helping with news coverage and interviews in a busy newsroom.• The opportunity to interview MP Dianne Abbot who was visiting the island, encouraging young girls to get involved in politics.• Arranging my own interviews (face to face and by phone) and writing them up, completing all aspects of the piece from start to finish.• Thoroughly researching the stories I was covering in order to make sure the right questions and quotes were included.• Part of a large team of journalists working together to achieve the smooth running of a daily newspaper, the same finished product.

Peer Mentor

• Sep 2013 - Jun 2014

• During my last year at Newcastle University I held the role of a peer mentor, selected out over 200 students on my course.• I was trained for the role, working with 1st years as part of a support system, providing advice for all aspects of student life.• The role allowed me to work closely with other mentors and students, and significantly the lecturers on my course.

Journalism Course

• Jul 2011 - 2011

• The summer before University I completed a Journalism course in London, run by BBC.• Experienced Journalists in various fields gave insight into their experience of the industry and I attended workshops focused on writing for specific audiences and mediums.