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Charlotte Jacobson is a seasoned marketing professional with a strong background in digital and social media strategy. As a former International Marketing Coordinator at Endota, she successfully managed the brand's online presence and developed targeted marketing campaigns. Prior to that, she held various roles at Smoke & Pickles, Seed Heritage, and Havas, where she honed her skills in social media management, content creation, and team collaboration. With a double degree in Marketing and Digital Advertising from Swinburne University of Technology, Charlotte brings a unique blend of creative and analytical expertise to her work.

Experience

    • Australia
    • Retail Health and Personal Care Products
    • 400 - 500 Employee
    • International Marketing Coordinator
      • Apr 2023 - Present

    • Digital Coordinator
      • Jun 2021 - Jun 2023

  • FairFeed
    • Melbourne, Victoria, Australia
    • Social Media and Digital Marketing Co-Ordinator
      • Mar 2020 - Jun 2021
      • Melbourne, Victoria, Australia

    • Social Media Manager & Front of House Manager
      • Jan 2017 - Jan 2021

      - Planning and managing the Facebook and Instagram accounts (Smoke & Pickles, @smokeandpickles_au).- Overseeing and training front of house staff.- Online and in-store customer engagement and complaint management.

    • Social Media Manager
      • Jan 2019 - Mar 2020

      - Planning and controlling of Instagram account, @changzhotsauce- Management of customer engagement on social media accounts. - Content curation for social media posts.

    • PR & Marketing Intern
      • Apr 2018 - Jun 2018

      - General assistance to the PR team across the areas of PR, Marketing, Communications for the French Connection brand across Australian stores and online.- Worked alongside internal departments to plan major campaigns for the season.- Selecting and distributing clothing and accessories for promotional use in magazines and influencer events, including the management of samples and inventory control. - Assisting in the planning and facilitation of in-store events for promotions such as Shop the City and Shop 'Till You Drop.- Forming social media and eDM schedules. Tasks included: Reaching out to influencers to plan upcoming collaborations, copy write for social media posts, selection of content.

    • Waitress
      • Jun 2017 - Jun 2018

  • Seed Heritage
    • Melbourne, Australia
    • PR & Communications Intern
      • Feb 2018 - May 2018
      • Melbourne, Australia

      - General assistance to the PR team across the areas of PR, Marketing, Communications for the Seed Heritage brand globally and online.- Selecting and distributing clothing and accessories for promotional use in magazines, social media and influencer events. - Management of PR samples send outs, inventory and PR imagery for all regions (Australia, New Zealand, Hong Kong, Singapore).- Assisting in the planning and development of seasonal campaigns and activations, including the co-ordination of a major brand marketing consumer event during a key promotional period. Key tasks included: assisting working directly with the PR Manager, teams and social agency with planning, sampling, gift bags, and finally customer engagement and overall facilitation of the event.- Worked alongside the internal departments to plan major campaigns for the season, including Easter activations, Mother's Day promotions and Christmas activation planning.- Assisting in organising and running in-store activations.

  • Havas
    • Melbourne, Australia
    • Work Experience
      • Feb 2018 - Feb 2018
      • Melbourne, Australia

      - Assisting the PR and Advertising departments with basic editing of campaign imagery, using Adobe Illustrator. - Assisting the PR department with guest list selection and overall planning for client events.- Assisting the creative advertising team with copy write and final editing for advertising campaign imagery and video.

    • Sales Assistant
      • Mar 2014 - Jun 2017
      • Warragul

Education

  • 2016 - 2019
    Swinburne University of Technology
    Bachelor of Business / Bachelor of Media and Communiations, Marketing / Digital Advertising
  • 2018 -
    Copenhagen Business School
    One Semester of Exchange, Business
  • 2016 - 2021
    Swinburne University of Technology
    Bachelor's degree, Marketing

Suggested Services

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Industry Focus. “Retail Health and Personal Care Products”

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