Experience

Numberly

• France
• Advertising Services
• 300 - 400 Employee

• Digital Marketing Manager

  • Jan 2020 - Present

  Numberly is a digital marketing agency, whose mission is to help advertisers build long-lasting relationships with their clients. Its expertise spans from acquisition to retention: omnichannel orchestration, programmatic trading and conversational platforms. My role: • CRM Lead for multiple Clients in diverse industries (Beauty, Pharma & Medical devices industry, Consumer Goods, Hospitality...), used to collaborate with stakeholders at a global or market level (EMEA & APAC), supporting them with: emailing campaign execution, data acquisition strategies, customer lifecycles definition... • Insights & Analytics Lead for a Beauty Client (leader in the Beauty industry), supporting them with Customer Lifetime Value optimisation. Implementing insight-driven initiatives in order to increase conversion. • Line Manager of a team of Marketing Executives Tools: • Adobe Campaign Classic • Salesforce Marketing Cloud • Qualifio • Dartagnan • Looker Studio • PowerBI Show less



Deloitte Digital

• United States
• Business Consulting and Services
• 700 & Above Employee

• Consultant - Customer Experience

  • Dec 2018 - Jan 2020

  Consultancy mission for Les Cinémas Pathé Gaumont (CDO Team), leader cinema chain in Europe - from July 2018 to January 2020.• Marketing automation: executed large scale cross-channel campaigns (e-mailing, mobile push) in Salesforce Marketing Cloud, targeting up to 1M customers.• Designed highly personalised customer journeys to improve the subscriber experience and to ensure conversion & customer loyalty.• Monitored the results of the campaigns, and recommended actions for business growth. Show less

• Junior Consultant

  • Jun 2018 - Nov 2018



Compagnie des Fromages & RichesMonts - Groupe SAVENCIA

• France
• Food and Beverage Manufacturing
• 200 - 300 Employee

• Assistant Brand Manager Marketing

  • Jan 2017 - Jun 2017

  CF&R is a subsidiary of the Savencia Group, a French market leader in the dairy products industry • Completed weekly market analysis to report on the performance of our product range "Le Rustique" • Led and monitored the annual promotional campaign, that contributed to an increase of our sales and visits to the website • Wrote articles for the brand website • Answered clients's requests CF&R is a subsidiary of the Savencia Group, a French market leader in the dairy products industry • Completed weekly market analysis to report on the performance of our product range "Le Rustique" • Led and monitored the annual promotional campaign, that contributed to an increase of our sales and visits to the website • Wrote articles for the brand website • Answered clients's requests



France Télévisions Publicité

• Advertising Services
• 200 - 300 Employee

• Marketing Studies Analyst

  • Jul 2016 - Dec 2016

  France Télévisions Publicité is the advertising agency of France Télévisions, the French public national television broadcaster. • Led post-ad studies (up to 2 per month) to identify key results of advertising campaigns carried for major TV programmes (Roland Garros, the Olympic Games, …) • Collaborated with our Business Analyst to identify new advertising opportunities France Télévisions Publicité is the advertising agency of France Télévisions, the French public national television broadcaster. • Led post-ad studies (up to 2 per month) to identify key results of advertising campaigns carried for major TV programmes (Roland Garros, the Olympic Games, …) • Collaborated with our Business Analyst to identify new advertising opportunities



Leroy Merlin

• France
• Retail
• 700 & Above Employee

• Retail Salesperson and Merchandising Analyst

  • May 2015 - Jul 2015