Charlotte Tu Ecobichon

CRM SPECIALIST & COPYWRITER at PromoFarma by DocMorris
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Contact Information
us****@****om
(386) 825-5501
Location
Barcelona, Catalonia, Spain, ES
Languages
  • Français Native or bilingual proficiency
  • Espagnol Native or bilingual proficiency
  • Anglais Native or bilingual proficiency
  • Allemand Elementary proficiency
  • Portugais Limited working proficiency

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Laurie Parreira

I have worked with Charlotte for a year and it has been a great pleasure to work with someone as dedicated as her. She has shown a real dedication to increase the CRM KPIs, notably on the newsletters open rate by developing a subject lines strategy. She has been pro-active, creative and results driven on the marketing email briefings. Charlotte has always given her best to get involved in CRM projects.

Mathilde Bideaux

Charlotte worked with me for more than a year. During this time, Charlotte was one of the most dedicated professionals through her work at Business France export. Charlotte is a multi-skilled professional and has an easiness to find comprehensive solutions to complex issues. I can recommend Charlotte as a person with great skills. When you get to connect with her, you'll discover an amazing person with unique skills!

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Credentials

  • Email Marketing: Strategy and Optimization
    LinkedIn
    Feb, 2022
    - Sep, 2024
  • Marketing Tools: Automation
    LinkedIn
    Feb, 2022
    - Sep, 2024
  • Créer des campagnes marketing d'e-mailing
    LinkedIn
    May, 2020
    - Sep, 2024
  • Les fondements de l'e-mail marketing
    LinkedIn
    May, 2020
    - Sep, 2024
  • Les fondements du référencement
    LinkedIn
    Feb, 2020
    - Sep, 2024
  • Sortir du cadre
    LinkedIn
    Dec, 2019
    - Sep, 2024

Experience

  • PromoFarma by DocMorris
    • Spain
    • Retail
    • 100 - 200 Employee
    • CRM SPECIALIST & COPYWRITER
      • Sep 2020 - Present

      ✔️ Launch and automate new CRM campaigns across all marketing channels (newsletters, marketing automation and triggered emails, SMS, mobile push notifications...)✔️ Own brief, create content, run A/B tests fast and smartly to get new insights, QA email creative, manage campaign segmentation and schedule emails (Salesforce Marketing Cloud)✔️ Ensure all campaigns are delivered on time and accurately✔️ Monitor and track the performance of both calendared and automated campaigns and identify areas of opportunity and success

  • TechStyle Fashion Group
    • SENIOR CONTENT MANAGER (Savage X Fenty Lingerie by Rihanna, JustFab, Fabletics)
      • Aug 2018 - Aug 2020

      ✔️ Create, maintain and evolve voice and tone guidelines for the French market. Develop engaging content for 4 brands: newsletters, website, mobile app, browser notifications, social media, surveys, and any other customer-centric project✔️ Support the CRM department by leveraging SL ideas, A/B tests, segmentation, dynamic content and campaigns to help improve performance ✔️ Validate mock-ups and HTML (CMS, Console, Jira, Confluence)✔️ Optimize content according to SEO/SEM best practices (Ahrefs, SearchSpring, Google Trends). Keywords research and Google campaigns✔️ Perform QA for new content and user acceptance testing for project implementations

  • LTC ESPAÑOLA SA
    • Spain
    • Consumer Goods
    • COMMERCIAL BRAND AMBASSADOR
      • Jan 2018 - Aug 2018

      ✔️ Personify the brand and supervise sales activities in Spain✔️ Increase market share for fragrance, skincare, and fashion: perfect execution of all actions in order to ensure brand elevation, create a unique customer experience to drive sales, launch new products, build and maintain relationships with potential customers✔️ Account management, train the sellers and visit targeted distribution to introduce and sell the brand ✔️ Personify the brand and supervise sales activities in Spain✔️ Increase market share for fragrance, skincare, and fashion: perfect execution of all actions in order to ensure brand elevation, create a unique customer experience to drive sales, launch new products, build and maintain relationships with potential customers✔️ Account management, train the sellers and visit targeted distribution to introduce and sell the brand

  • Business France (Export)
    • France
    • International Trade and Development
    • 200 - 300 Employee
    • BUSINESS DEVELOPER
      • 2017 - 2018

      ✔️ Help French companies expand abroad by boosting their exports (customized solutions and services, benchmark, market studies, B2B meetings...)✔️ Identify new business opportunities - including new markets, growth areas, trends, customers, products and services ✔️ Help French companies expand abroad by boosting their exports (customized solutions and services, benchmark, market studies, B2B meetings...)✔️ Identify new business opportunities - including new markets, growth areas, trends, customers, products and services

  • Groupe Beaumanoir
    • France
    • Textile Manufacturing
    • 700 & Above Employee
    • COMMERCIAL COORDINATOR FOR MORGAN
      • 2015 - 2015

      ✔️ Supervise sales activities in France, Spain, Italy, and Luxembourg✔️ Build the weekly commercial newsletter aimed at more than 1.500 retail stores (product information, commercial guidelines, inspirational sales pitch)✔️ Coordinate with various departments in order to ensure good execution of marketing campaigns ✔️ Supervise sales activities in France, Spain, Italy, and Luxembourg✔️ Build the weekly commercial newsletter aimed at more than 1.500 retail stores (product information, commercial guidelines, inspirational sales pitch)✔️ Coordinate with various departments in order to ensure good execution of marketing campaigns

  • NELLYRODI
    • France
    • Business Consulting and Services
    • 1 - 100 Employee
    • MARKETING CONSULTANT
      • Jan 2014 - 2014

      ✔️ Create brand platforms and provide strategic support to +15 brands on their on/offline brand communication, content creation and visual guidelines✔️ Benchmark: analyze customer insights and emerging trends ✔️ Create brand platforms and provide strategic support to +15 brands on their on/offline brand communication, content creation and visual guidelines✔️ Benchmark: analyze customer insights and emerging trends

  • La Fédération de la Maille, de la Lingerie & du Balnéaire
    • France
    • Civic and Social Organizations
    • 1 - 100 Employee
    • MARKETING CONSULTANT
      • Mar 2013 - Aug 2013

      ✔️ Strategic sourcing advisory and consulting services (Sourcing in Bangladesh, Africa...) ✔️ Strategic sourcing advisory and consulting services (Sourcing in Bangladesh, Africa...)

  • Anna Studio
    • Poland
    • Individual and Family Services
    • COMMERCIAL COORDINATOR
      • Mar 2012 - Aug 2012

      ✔️ Supervise sales activities in France✔️ Production assistant: daily liaison with fashion clothing suppliers ✔️ Supervise sales activities in France✔️ Production assistant: daily liaison with fashion clothing suppliers

Education

  • Institut de la communication ICOM
    Master's degree, Marketing & Communication
    2011 - 2013
  • Université Paris-Sorbonne
    Bachelor's degree, Applied Foreign Languages (French, English, Spanish, Mandarin) & International Business
    2009 - 2011
  • CPGE - Preparatory classes for grandes écoles
    Lycée Victor Hugo
    2008 - 2009
  • Lycée International de Paris Honoré de Balzac
    International High School diploma (French, English,Spanish)
    2002 - 2008

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