Experience

emotive (previously Spink)

• Associate Director, PR & Advocacy Team

  • Sep 2020 - Present

  The emotive PR & Advocacy team was formed through an exciting merger with Spink, an award-winning healthcare PR agency with more than three decades of experience​. Driven by strategic insight and visionary thinking, the PR & Advocacy team educates clinicians, engages consumers, mobilises patients, and influences policy makers and stakeholders. Our integrated, multi-channel approach delivers impactful and tangible outcomes for global health businesses, brands and organisations, including… The emotive PR & Advocacy team was formed through an exciting merger with Spink, an award-winning healthcare PR agency with more than three decades of experience​. Driven by strategic insight and visionary thinking, the PR & Advocacy team educates clinicians, engages consumers, mobilises patients, and influences policy makers and stakeholders. Our integrated, multi-channel approach delivers impactful and tangible outcomes for global health businesses, brands and organisations, including medical societies.​ Our campaign results speak for themselves:- Our #FaceUpToProstate Cancer communications platform secured an additional £75million of government funding for prostate cancer.- We influenced the public health agenda by initiating the first parliamentary debate on 'The Cost of Unhealthy Homes to the NHS' leading to a change in national policy. -We raised world-wide awareness of the link between hygiene and health for The Global Hygiene Council, generating support from 350 stakeholder organisations. We do. Things differently.We influence. People's decisions for good.We create. Health changing communications.Find out out we can make a difference to your campaigns at www.emotiveagency.comGet in touch via charlotte.couldwell@emotiveagency.com Show more Show less



Self-employed

• Real Estate
• 1 - 100 Employee

• Public Relations Consultant

  • Aug 2005 - Aug 2020

  Creative consultant and copywriter for a range of big brands including Rimmel, Adidas Bodycare, The Body Shop and American Express.



Cairns + Associates (UK) Ltd

• Deputy Managing Director

  • May 1999 - Aug 2005

  Heading-up the personal care division of this dynamic consumer PR agency, I oversaw the strategic direction of accounts including Vaseline, Sure, Timotei and Impulse. Two of my Vaseline campaigns were recognised at the PR Week Awards.Whilst Acting Managing Director, I grew the company's fee income by 26% year-on-year. And I was instrumental in helping Cairns + Associates become the 5th fastest growing PR consultancy in the UK. As a result, I was the winner of the CIPR Young Communicator… Heading-up the personal care division of this dynamic consumer PR agency, I oversaw the strategic direction of accounts including Vaseline, Sure, Timotei and Impulse. Two of my Vaseline campaigns were recognised at the PR Week Awards.Whilst Acting Managing Director, I grew the company's fee income by 26% year-on-year. And I was instrumental in helping Cairns + Associates become the 5th fastest growing PR consultancy in the UK. As a result, I was the winner of the CIPR Young Communicator of the Year Award. Show more Show less



Red Consultancy

• United Kingdom
• Public Relations and Communications Services
• 100 - 200 Employee

• Account Manager

  • Jul 1995 - May 1999

  Recruited as a Junior Executive, I was fast-tracked to Account Manager. Clients included Johnson's Baby, Neutrogena, Microsoft, MSN, and Flour Advisory Board.