Experience

emotive

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Business Unit Director, PR & Advocacy Team

  • Nov 2022 - Present

  Driven by strategic insights, emotive's Consumer & Public Health PR & Advocacy team engages consumers, mobilises patients, educates healthcare professionals, and influences stakeholders. Our integrated, multi-channel approach delivers impactful and tangible outcomes for global health businesses, brands and organisations.​ Find out how we can make a difference to your campaigns at www.emotiveagency.comGet in touch via charlotte.couldwell@emotiveagency.com

• Associate Director, PR & Advocacy Team

  • Sep 2020 - Nov 2022



Self-employed

• Public Relations Consultant

  • Aug 2005 - Aug 2020

  Creative consultant and copywriter for a range of big brands including Rimmel, Adidas Bodycare, The Body Shop and American Express. Creative consultant and copywriter for a range of big brands including Rimmel, Adidas Bodycare, The Body Shop and American Express.



Cairns + Associates (UK) Ltd

• London, England, United Kingdom

• Deputy Managing Director

  • May 1999 - Aug 2005

  Heading-up the personal care division of this dynamic consumer PR agency, I oversaw the strategic direction of accounts including Vaseline, Sure, Timotei and Impulse. Two of my Vaseline campaigns were recognised at the PR Week Awards. Whilst Acting Managing Director, I grew the company's fee income by 26% year-on-year. And I was instrumental in helping Cairns + Associates become the 5th fastest growing PR consultancy in the UK. As a result, I was the winner of the CIPR Young Communicator of the Year Award.



Red Consultancy

• United Kingdom
• Public Relations and Communications Services
• 100 - 200 Employee

• Account Manager

  • Jul 1995 - May 1999

  Recruited as a Junior Executive, I was fast-tracked to Account Manager. Clients included Johnson's Baby, Neutrogena, Microsoft, MSN, and Flour Advisory Board. Recruited as a Junior Executive, I was fast-tracked to Account Manager. Clients included Johnson's Baby, Neutrogena, Microsoft, MSN, and Flour Advisory Board.