Head of Growth Marketing

• Apr 2023 - Present

Marketing Manager

• Sep 2021 - Apr 2023

I have grown my role from its original email marketing focus, and was promoted within my first year to have ownership of the Marketing strategy and delivery, including content, online and offline channels and demand generation. I am also the Hubspot Admin, designing, implementing and managing both marketing and sales CRM operations and processes.Key responsibilities include:- Devise and deliver a content-driven marketing strategy, utilising online and offline approaches to raise brand awareness and increase sales- Conduct market research and build customer personas to inform marketing strategy- Produce and promote high-value, tailored content for key audiences- Organise and support external speaking engagements- Manage PR relationships and produce thought-leadership pieces. - Test, analyse and optimise marketing campaign activities- Prepare regular campaign KPI reporting for key stakeholders- Ownership & extensive use of Hubspot Sales Hub, Marketing Hub and reporting- Responsible for ensuring GDPR compliance and implementing marketing data retention policies Show less

Marketing Campaign Manager

• Nov 2020 - Sep 2021

CRM & Email Marketing Manager

• Nov 2018 - Oct 2020

• Develop and implement the Email Marketing Strategy (dotdigital) • Utilise segmented marketing automation and RFM (recency, frequency, monetary) modelling to develop and improve retention strategy • Develop fully segmented customer journey maps • Collaborate with colleagues across the business to ensure their objectives are included in CRM developments and campaign plans • Analyse customer and campaign data to develop segmented omnichannel campaign plans • Carry out A/B and subject line testing – layout, creative and content • Analyse and draw insight from email campaign performance, use data to improve future campaigns • Prepare monthly performance reporting for key stakeholders across business • Influencing key stakeholders on email best practice • Manage Digital Marketing activity and monitor campaign performance, using Google Analytics • Develop the Data Acquisition strategy to grow the database with engaged customers • Configuration of data fields and data capture forms • Liaise with creative agencies to develop engaging email and digital campaign creative • Manage Web Content Intern as part of a website renewal project • Responsible for ensuring GDPR compliance and implementing marketing data retention policies Show less

Enquiries and Conversion Manager

• Nov 2017 - Nov 2018

- Utilise data to develop segmented recruitment, marketing and communications activity to increase conversions. - Manage relationship and contract with CRM provider. - Devise and implement developments to CRM system and activity supported by CRM. - Oversee integrations with CRM system. - Devise GDPR system requirements and associated procedures. - Increase awareness of CRM and CRM related activity across the University. - Liaise with key internal stakeholders to ensure collaborative working. - Report on project progress to Senior Management. - Provide reporting to internal stakeholders. - Devise and deliver system training to internal staff. - Implemented data security and GDPR policies for the team. Show less

Student Recruitment Officer (CRM)

• Apr 2015 - Nov 2017

- Mapped CRM system requirements (MS Dynamics 365). - Mapped and wrote processes in CRM. - Utilised CRM capabilities to increase event attendance by 60% YoY. - Promoted CRM use and capabilities to internal stakeholders. - Identified and resolved issues- for example, workflows breaking. - On-boarded new software. - Trained team on CRM use and other software packages. - Mapped CRM system requirements (MS Dynamics 365). - Mapped and wrote processes in CRM. - Utilised CRM capabilities to increase event attendance by 60% YoY. - Promoted CRM use and capabilities to internal stakeholders. - Identified and resolved issues- for example, workflows breaking. - On-boarded new software. - Trained team on CRM use and other software packages.

Partnerships and Recruitment Officer

• Jul 2013 - Mar 2015

Worked with schools and colleges in the London area, delivering talks and workshops related to Higher Education; Implemented and managed the Student Ambassador scheme; Responsible for organising and delivering recruitment and conversion events such as Open Days and Visit Days; Responded to student enquiries and provided application and funding advice; Researched and contributed to a new scholarships and bursaries scheme; Attended recruitment fairs across the UK; Worked closely with schools and agents to secure applications and enrolments; Produced copy for a variety of media, including print and digital. Show less

Volunteer Tutor

• Sep 2011 - Jun 2013

I provided one-to-one support to students at risk of failing GCSE English. In order to so so, I devised lesson plans and a scheme of work tailored to their needs. I provided one-to-one support to students at risk of failing GCSE English. In order to so so, I devised lesson plans and a scheme of work tailored to their needs.

JCR President

• Jan 2010 - Jan 2011

Student Admissions Officer

• Oct 2009 - Jan 2010