Experience

Restaurant Flammen

• Denmark
• Restaurants
• 1 - 100 Employee

• Head of Marketing

  • Apr 2021 - Present

  Strategisk og transformativ rolle som head of marketing. Mange års erfaring fra retailbranchen er sat i spil for at forny og forbedre performance i en restaurations kæde med et stærkt brand, afprøvede koncepter og et ønske om at være en af de bedste i branchen. Opgaverne spænder vidt fra en dybdegående strategisk proces i samhørighed med de øvrige i ledelsen samt et stort planlægningsarbejde på både det taktiske og det operationelle niveau. Herunder også budget ansvar for alle… Show more Strategisk og transformativ rolle som head of marketing. Mange års erfaring fra retailbranchen er sat i spil for at forny og forbedre performance i en restaurations kæde med et stærkt brand, afprøvede koncepter og et ønske om at være en af de bedste i branchen. Opgaverne spænder vidt fra en dybdegående strategisk proces i samhørighed med de øvrige i ledelsen samt et stort planlægningsarbejde på både det taktiske og det operationelle niveau. Herunder også budget ansvar for alle marketingaktiviteter samt ledelse og udvikling af marketing afdelingen. Salg, bundlinje og forretningsudvikling har et meget højt fokus. Anvendte platformene er overvejende digitale, hvoraf SoMe kanalerne er de mest anvendte. POS og kommunikation i restauranterne hører også ind under marketing. Målsætningen er et funktionelt omnichannel koncept hvor såvel website, post på facebook, instagram, linkedin, youtube, tiktok, google ads og øvrige digitale kanaler spiller sublimt sammen med hele kommunikationen i restauranterne. Væsentligste resultater: Strategisk beskrivelse samt eksekveringsplan for målsætninger for det kommende år er godkendt og performance på både antal gæster og omsætning er allerede nu støt stigende. Nye og optimerende arbejdsgange/drifts metoder i marketing er igangsat enten fuldt eller delvist. Der er udpeget primære og sekundære fokusområder og gæsterejsen, antallet af gæster og gæsternes genkøb er konstant oppe til en revurdering og har øget fokus: Den digitale tilgang og også den loyale tilgang - hvordan gør vi det bedre Show less Strategisk og transformativ rolle som head of marketing. Mange års erfaring fra retailbranchen er sat i spil for at forny og forbedre performance i en restaurations kæde med et stærkt brand, afprøvede koncepter og et ønske om at være en af de bedste i branchen. Opgaverne spænder vidt fra en dybdegående strategisk proces i samhørighed med de øvrige i ledelsen samt et stort planlægningsarbejde på både det taktiske og det operationelle niveau. Herunder også budget ansvar for alle… Show more Strategisk og transformativ rolle som head of marketing. Mange års erfaring fra retailbranchen er sat i spil for at forny og forbedre performance i en restaurations kæde med et stærkt brand, afprøvede koncepter og et ønske om at være en af de bedste i branchen. Opgaverne spænder vidt fra en dybdegående strategisk proces i samhørighed med de øvrige i ledelsen samt et stort planlægningsarbejde på både det taktiske og det operationelle niveau. Herunder også budget ansvar for alle marketingaktiviteter samt ledelse og udvikling af marketing afdelingen. Salg, bundlinje og forretningsudvikling har et meget højt fokus. Anvendte platformene er overvejende digitale, hvoraf SoMe kanalerne er de mest anvendte. POS og kommunikation i restauranterne hører også ind under marketing. Målsætningen er et funktionelt omnichannel koncept hvor såvel website, post på facebook, instagram, linkedin, youtube, tiktok, google ads og øvrige digitale kanaler spiller sublimt sammen med hele kommunikationen i restauranterne. Væsentligste resultater: Strategisk beskrivelse samt eksekveringsplan for målsætninger for det kommende år er godkendt og performance på både antal gæster og omsætning er allerede nu støt stigende. Nye og optimerende arbejdsgange/drifts metoder i marketing er igangsat enten fuldt eller delvist. Der er udpeget primære og sekundære fokusområder og gæsterejsen, antallet af gæster og gæsternes genkøb er konstant oppe til en revurdering og har øget fokus: Den digitale tilgang og også den loyale tilgang - hvordan gør vi det bedre Show less



Migselv

• Jutland, Denmark

• Chief Marketing Officer

  • Apr 2020 - Mar 2021

  Looking for new opportunities #Marketingmanager #Marketingdirector #CMO #Marketingchef #Headofmarketing Looking for new opportunities #Marketingmanager #Marketingdirector #CMO #Marketingchef #Headofmarketing



Garant

• Denmark
• Retail
• 1 - 100 Employee

• Head of Marketing

  • Jan 2019 - Mar 2020

  Responsible for all marketing at Inbogulve Amba / Garant in Aarhus. Working with developments and actions at both the strategic, tactical, and operational level in order to reach targets. Budget responsibility for all marketing activities as well as management and development of the marketing team. The range of marketing responsibilities included offline and digital strategies and execution plans, as well as all tasks regarding e-commerce development and maintenance. The store design and the… Show more Responsible for all marketing at Inbogulve Amba / Garant in Aarhus. Working with developments and actions at both the strategic, tactical, and operational level in order to reach targets. Budget responsibility for all marketing activities as well as management and development of the marketing team. The range of marketing responsibilities included offline and digital strategies and execution plans, as well as all tasks regarding e-commerce development and maintenance. The store design and the whole store concept belong to marketing. A strategically correct location of store design since the objective must necessarily include a functional omnichannel concept. Main results: Strategic description and execution plan for how the board's objectives regarding an ambitious growth target were presented and approved. New store layout designed and made ready as an instruction manual and rebuilding initiated either fully or partially. Survey of current situation (turnover, traffic, challenges), determination of KPI’s and selection of future partners (Advertising agency and production suppliers), has been carried out. Primary and secondary focus areas have been designated and marketing works in collaboration with procurement and sales targeted accordingly. The customer journey has an increased focus: the digital approach, store layout as well as the influence of offline media such as TV, Radio, ads etc. An omnichannel approach needed to reach targets. Show less Responsible for all marketing at Inbogulve Amba / Garant in Aarhus. Working with developments and actions at both the strategic, tactical, and operational level in order to reach targets. Budget responsibility for all marketing activities as well as management and development of the marketing team. The range of marketing responsibilities included offline and digital strategies and execution plans, as well as all tasks regarding e-commerce development and maintenance. The store design and the… Show more Responsible for all marketing at Inbogulve Amba / Garant in Aarhus. Working with developments and actions at both the strategic, tactical, and operational level in order to reach targets. Budget responsibility for all marketing activities as well as management and development of the marketing team. The range of marketing responsibilities included offline and digital strategies and execution plans, as well as all tasks regarding e-commerce development and maintenance. The store design and the whole store concept belong to marketing. A strategically correct location of store design since the objective must necessarily include a functional omnichannel concept. Main results: Strategic description and execution plan for how the board's objectives regarding an ambitious growth target were presented and approved. New store layout designed and made ready as an instruction manual and rebuilding initiated either fully or partially. Survey of current situation (turnover, traffic, challenges), determination of KPI’s and selection of future partners (Advertising agency and production suppliers), has been carried out. Primary and secondary focus areas have been designated and marketing works in collaboration with procurement and sales targeted accordingly. The customer journey has an increased focus: the digital approach, store layout as well as the influence of offline media such as TV, Radio, ads etc. An omnichannel approach needed to reach targets. Show less



Nobia

• Sweden
• Furniture and Home Furnishings Manufacturing
• 700 & Above Employee

• Marketingchef

  • Jun 2013 - Dec 2018

  Marketing manager at Nobia Denmark in Ølgod were the primary task was to manage 3 teams in the department: Offline, Digital / e-com and Storebuilding. The tasks vary from managing productions, idea-generating and media planning as well as execution for the 3 kitchen brands HTH, Invita and unoform. Budget responsibility and management responsibility for 14 employees. Significant results: The position as Marketing Manager was new in Nobia Denmark and, from the start of June 2013, the… Show more Marketing manager at Nobia Denmark in Ølgod were the primary task was to manage 3 teams in the department: Offline, Digital / e-com and Storebuilding. The tasks vary from managing productions, idea-generating and media planning as well as execution for the 3 kitchen brands HTH, Invita and unoform. Budget responsibility and management responsibility for 14 employees. Significant results: The position as Marketing Manager was new in Nobia Denmark and, from the start of June 2013, the aim was to optimize and streamline the marketing function. Instead of 3 separate departments, one single marketing department was created. The merge took place in September 2013 and synergies were fully utilized from December 2013. This resulted in significant savings of up to 18% in both personnel and operating costs. In addition to the focus on the marketing department itself, several processes were initiated to ensure optimized collaboration with other departments in the administration as well as with the stores in Scandinavia. In 2013, a new function was added to the marketing department: Store layout - also called store building - a function that ensured that the stores were also at the forefront of the omnichannel process. Other results to be mentioned: Brand and project building of HTH GO, Lean in the administration, building PR strategy, introducing and implementing a digital asset management system (DAM), developing and executing a new Invita brand concept as well as the HTH Core concept. Development and definition of new HTH store concept. Show less Marketing manager at Nobia Denmark in Ølgod were the primary task was to manage 3 teams in the department: Offline, Digital / e-com and Storebuilding. The tasks vary from managing productions, idea-generating and media planning as well as execution for the 3 kitchen brands HTH, Invita and unoform. Budget responsibility and management responsibility for 14 employees. Significant results: The position as Marketing Manager was new in Nobia Denmark and, from the start of June 2013, the… Show more Marketing manager at Nobia Denmark in Ølgod were the primary task was to manage 3 teams in the department: Offline, Digital / e-com and Storebuilding. The tasks vary from managing productions, idea-generating and media planning as well as execution for the 3 kitchen brands HTH, Invita and unoform. Budget responsibility and management responsibility for 14 employees. Significant results: The position as Marketing Manager was new in Nobia Denmark and, from the start of June 2013, the aim was to optimize and streamline the marketing function. Instead of 3 separate departments, one single marketing department was created. The merge took place in September 2013 and synergies were fully utilized from December 2013. This resulted in significant savings of up to 18% in both personnel and operating costs. In addition to the focus on the marketing department itself, several processes were initiated to ensure optimized collaboration with other departments in the administration as well as with the stores in Scandinavia. In 2013, a new function was added to the marketing department: Store layout - also called store building - a function that ensured that the stores were also at the forefront of the omnichannel process. Other results to be mentioned: Brand and project building of HTH GO, Lean in the administration, building PR strategy, introducing and implementing a digital asset management system (DAM), developing and executing a new Invita brand concept as well as the HTH Core concept. Development and definition of new HTH store concept. Show less



BAUHAUS Danmark A/S

• Denmark
• Retail
• 700 & Above Employee

• Marketing Manager BAUHAUS Denmark, Norway and Iceland

  • Jan 2010 - May 2013

  Marketing Manager for BAUHAUS Denmark, BAUHAUS Norway and BAUHAUS Island. All 3 countries are managed from the head office in Tilst near Aarhus. Management responsibility for 8 employees; 5 graphic workers and 3 coordinators. Primary functions as marketing manager are planning and developing at both the strategic and operational level in all 3 markets. Including responsibility for execution plans, budget management and production plans Significant results: Establishment of the… Show more Marketing Manager for BAUHAUS Denmark, BAUHAUS Norway and BAUHAUS Island. All 3 countries are managed from the head office in Tilst near Aarhus. Management responsibility for 8 employees; 5 graphic workers and 3 coordinators. Primary functions as marketing manager are planning and developing at both the strategic and operational level in all 3 markets. Including responsibility for execution plans, budget management and production plans Significant results: Establishment of the in-house agency in BAUHAUS (hardware, software and personnel). Invent and compile various layouts for all campaign papers (BAUHAUS did not use agency for a number of years). Creating and designing effective and revenue-generating campaigns all year-round. Opening of new stores in Denmark, Norway and Iceland.

• Marketing employee

  • Jan 1999 - Dec 2009

  Marketing Coordinator BAUHAUS Denmark (1999-2000 + 2003-2009) Marketing coordinator BAUHAUS Sweden ( 2000-2003) Scheduling of marketing activities Coordinating productions and projects on both B2B and B2C markets Coordinating of inhouse marketing department producing all weekly prints, adds, TV & radio adds, web banners, instore layout and event plans. Rapports & debriefs on activities Branding and targeting



HauCon Danmark

• Denmark
• Building Materials
• 1 - 100 Employee

• Marketing & Sales

  • 1996 - 1998

  Internt salgs arbejde Udarbejdelse af salgsakiviteter Opbygning af hjemmeside Udarbejdelse af prislister samt branding materiale Internt salgs arbejde Udarbejdelse af salgsakiviteter Opbygning af hjemmeside Udarbejdelse af prislister samt branding materiale



HauCon A/S

• Trainee Marketing & Sales

  • 1994 - 1996

  Internt Salgsarbejde Kundesupport Udarbejdelse af tekniske vejledninger Tysk /Engelsk Udarbejdelse af Branding materiale Profil opbygning og kommunikation Internt Salgsarbejde Kundesupport Udarbejdelse af tekniske vejledninger Tysk /Engelsk Udarbejdelse af Branding materiale Profil opbygning og kommunikation