Charlotte Alexander

Communications Director at Maybourne Hotel Group
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK

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5.0

/5.0
/ Based on 2 ratings
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Steph Pomphrey

I worked with Charlotte on the A/W13 and S/S14 campaigns for Coco de Mer. She is an extremely hard-working, competent and energetic person. Every company needs characters and she brings lots of fun and happiness to the party - very important. Totally recommend her.

Robyn Exton (she / her)

We worked with Charlotte on a partnership event at Coco De Mer which ran smoothly and expertly from start to finish. She brought the team together to create an impactful experience for both our audience and our brand. The whole night was delivered without fault and we'd love to continue working with Charlotte and the team in the future.

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Experience

    • United Kingdom
    • Hospitality
    • 100 - 200 Employee
    • Communications Director
      • Mar 2019 - Present

      Claridge’s, The Connaught, The Berkeley, The Maybourne Beverly Hills & The Maybourne Riviera Claridge’s, The Connaught, The Berkeley, The Maybourne Beverly Hills & The Maybourne Riviera

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Head of Luxury
      • Jan 2017 - Feb 2019

      Leading on PR stratagies for luxury lifestyle clients including Fortnum & Mason, Brown's Hotel, GAIL's Bakery, Papier, The Lucky Onion, Johnstons of Elgin, 45 Jermyn St. and The Old Vic.

    • Account Director
      • Nov 2014 - Dec 2016

      Strategic and creative thinking, and press office management for Fortnum & Mason, Brown's Hotel, HIX Mayfair, The Hari Hotel and Papier.PR - Campaign planning and creation, in-depth product knowledge and product creation, running proactive and reactive press office, measurement and evaluation of results. Influencer outreach and partnership management. Creative writing.Events - Management of client events from launches and private dinners, to awards ceremonies. Sourcing photographers, securing key press attendance including Diary press and selling in to press post-event.Social Media - channel management, content creation and overseeing digital partnerships.New business - seeking out and building on opportunities, creds and pitch creation and creative ideas. Confident pitcher.Management - team and individual management, review management and a particular interest in nurturing individuals and providing motivation. Show less

  • Coco de Mer
    • London, United Kingdom
    • PR & Events Manager
      • Aug 2013 - Oct 2014

      PR - Heading up the PR department for the world-renowned luxury lingerie and erotica brand ensuring the brands' messages are frequently and correctly portrayed in the luxury press. Events - Organising and hosting all press and consumer events both in store and in external locations such as the Soho House group venues. Linking with other high end brands to sponsor and support these events for the best possible on-brand experience for guests and customers. Social Media - Responsible for all social media channels, creating compelling content and incentives for the Coco de Mer audience, liaising with followers and providing customer service, and constant analysis of all social media activity. Marketing - Assisting in creating and carrying out the brand's Marketing strategy including store window design, point of sale, data caption and content for E commerce. Show less

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Fashion Junior Account Manager
      • Aug 2010 - Aug 2013

      Working across the following brands: Glamorous.com House of Holland Scandale Wacoal b.tempt'd Soviet Kangol Silhouette Working across the following brands: Glamorous.com House of Holland Scandale Wacoal b.tempt'd Soviet Kangol Silhouette

  • Maverick Publicity
    • London, United Kingdom
    • Senior Account Executive
      • Jun 2008 - Aug 2010

      Worked predominantly on the figleaves.com account. Additionally, Marc O'Polo and Charnos. Worked predominantly on the figleaves.com account. Additionally, Marc O'Polo and Charnos.

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Executive
      • May 2007 - Jun 2008

      Worked on the following accounts: Oliver Bonas Wyevale Woolworths Worked on the following accounts: Oliver Bonas Wyevale Woolworths

Education

  • The Nottingham Trent University
    BA (Hons) Fashion Marketing & Communications, 2:1
    2004 - 2007
  • St George's College
    Art, English Literature, History of Art A Levels, B, B, B
    2001 - 2004

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