Experience

Vita Coco
• United States
• Beverage Manufacturing
• 400 - 500 Employee
• Commerical Manager

  • May 2023 - Present


ZURU Edge

• Hong Kong
• Consumer Goods
• 1 - 100 Employee

• • Aug 2021 - Present

  MONDAY Haircare is becoming the fastest growing brand within the ZURU Edge portfolio at +84% in 2022, exceeding budget forecast by 14.7%. This growth was driven by launching MONDAY in 13,994 retailer stores, across 13 countries. MONDAY revenue doubled 2021 - 2022 from USD $23 million to $52 million and is projected to double again to USD $107 million in 2023, within the sell-in framework of New Product Development, and the business development path I have established.As the commercial leader for MONDAY Haircare, I facilitated and successfully led new country launches into the UK, Ireland, Netherlands, Germany, Nordics, and the Balkans within 2022. Examples of success include, Netherlands exceeding forecasted sell-in by +200%; Nordics +208% above internal forecasts; Germany launch sold through 3 months of MONDAY stock in 6 weeks. In addition, I manage directly and supported on-the ground Country and Account Managers to launch and grow the brand in some of the biggest retailers across globe, for example: Target, Ulta, Walmart, Costco, Kroger, CVS, Shoppers Drug Mart, Tesco, Boots, Asda, Sainsburys, Albert Heijn, Etos, Rossman and Kaufland. In total, I work with over 60+ retailers across the globe, across 23 countries. My leadership responsibilities include:- Setting strategic objectives for MONDAY across the world and working with key internal stakeholders, including the Co-founder, CEO, COO, Director of the Beauty, and Account Managers to ensure these strategies are executed and implemented to a high standard.- Build and execute New Business Development roadmap and ensure business tools reflect our objective.- Facilitate and align our marketing team to these key objectives making sure they are well represented within our brand marketing plan.- Ensure New Product Development timelines are executed and the supply and demand process is cohesive and is in-line with expected forecasts. Show less

• • Apr 2021 - Aug 2021

  I held this role for three months, before being fast-tracked into a bigger role with MONDAY Haircare. Private Brands become a big focus for two of ZURU’s brands, Rascal + Friends (nappies) and ME (period care). My tasks were to work collaboratively with the respective Commercial Leads of each brand to implement each product into private label tenders and seek out sales opportunities. During my time, I submitted tenders for ME to the New Zealand government’s period care initiative of providing free period products to schools across the country. This tender included the opportunity to work with a local charity (KidCan) to support product education for local schools. Show less



Mainfreight

• New Zealand
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• • May 2019 - Apr 2021

  Through managing a profile of 320 customers, I have successfully established effective analytical reporting methods, displaying KPIs and key improvement areas presented through Power BI. During COVID-19, I found innovative ways to ensure my customer’s Supply Chains continued to operate at full capacity through sourcing and implementing services they usually completed internally.- Awarded Mainfreight’s 'Most Promising Sales Person of The Year' for 2019.- Exceeded annual sales target by 200%, contributing 34.9% to net profit growth for my current branch within my first eight months. - Developing successful, effective, and analytical reporting plans to showcase KPIs and key improvement areas, which was non-existent before I began. This process involved formatting the raw information into Excel and presenting a report using Power BI. - Successfully continue to gain various new customers through my ability to create compelling business proposals, and negotiate terms and contracts with strong closing tactics. Additionally, ensuring the customer is well integrated with our business throughout the on-boarding process.- Comprehensive understanding of budgets, which helps my business proposals meet customer’s financial targets without a reduction in quality of service .- Ability to create a deeper understanding of customer requirements, ensuring our service not only meets the customer’s expectations, but adds value. Show less

• • Dec 2017 - May 2019

  After spending six months in a graduate role, I was the earliest person in my branch to receive a promotion. Along with having a portfolio of 14 major FMCG customers to oversee, I was responsible for calculating the branch’s profit and loss report, which was analytically reported and communicated to my team.- Vast knowledge of extensive industries and business formations to ensure high standards ofcustomer satisfaction is continuously met.- Supported Team Leaders and departments with inventory maintenance and ensuring the customer’s vision and expectations were upheld.- Investigating and manipulating data to ensure our actual profit matches with our weeklycalculated profit/loss.- Branch Health and Safety Co-Ordinator, reporting to Senior Management. Involved ensuring training the team on health and safety practices and the implementation. Show less

• • Jul 2017 - Dec 2017

  This role involved being apart of the daily operations of high–end niche markets and consumer care products in: medical and beauty, clothing and footwear and industrial packing applications. This enabled me to learn about Supply Chains for various categories from the ground up.



Village Shoes Devonport

• Retail Assistant

  • Feb 2015 - Jul 2017

  I held a sole charge role where I was responsible for the sales and financial management of the shop. This role included interacting with customers to support selection and purchases, and ensuring any problems with the products were resolved in a responsive and positive manner. I negotiated a stretch target for my personal sales budget which I achieved. I held a sole charge role where I was responsible for the sales and financial management of the shop. This role included interacting with customers to support selection and purchases, and ensuring any problems with the products were resolved in a responsive and positive manner. I negotiated a stretch target for my personal sales budget which I achieved.



Waikato Regional Council

• New Zealand
• Government Relations Services
• 400 - 500 Employee

• Student Intern

  • Nov 2016 - Feb 2017

  I provided administration assistance to Team Leaders and Resource Officers at the Waikato Regional Council through educating staff on software use and co-ordinating project work. Excellent written and verbal communication was an essential part of my role, and I was able to fully engage in negotiation and prioritisation of tasks. I provided administration assistance to Team Leaders and Resource Officers at the Waikato Regional Council through educating staff on software use and co-ordinating project work. Excellent written and verbal communication was an essential part of my role, and I was able to fully engage in negotiation and prioritisation of tasks.



The University of Waikato

• New Zealand
• Higher Education
• 700 & Above Employee

• Research Assistant

  • 2016 - 2016

  I was employed by the University of Waikato as a research assistant. My responsibilities was to gather data for a research project. This contributed to a larger project on perceptions and utilisation of the facilities in Tauranga. I was employed by the University of Waikato as a research assistant. My responsibilities was to gather data for a research project. This contributed to a larger project on perceptions and utilisation of the facilities in Tauranga.