Experience

Spider

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Director - Integrated Communications

  • Jul 2022 - Present

  Overseeing social media marketing, public relations, experiential, OOH and ATL advertising for clients including Peperami and Byron Burgers. Responsibilities include: • Leading on client service by developing and sustaining client relationships• Converting new business through identifying and generating new commercial opportunities• Managing, nurturing and developing the accounts and creative team• Responsible for the day-to-day performance for clients - ensuring their targets and aspirations are achieved and that accounts remain sufficiently profitable• Ability to deliver creative thinking and solutions to client challenges across the wider integrated landscape • Proven track record of driving creative strategy from idea to execution Show less

• Director - Social Media & Digital

  • Jan 2021 - Jul 2022

  Managing a team of 15 overseeing both the creative team (copywriters and designers) and B2C & B2B account teams. Heading up content creation, crisis, paid media, influencers, community management, creative and strategy across the agency portfolio of social media and digital clients. Extensive experience and expertise in food & drink brands.

• Associate Director - Social Media & Digital

  • Nov 2019 - Jan 2021

  Clients include Peperami, itsu, Lily’s Kitchen, Govia Thameslink Railway, Willy’s Apple Cider Vinegar, Jack Link’s Jerky, British Apples & Pears, Bord Bia, Fox’s Biscuits, Blue Diamond Almonds, Dell’Ugo Pasta, John Stone Beef and Cuisinart.

• Account Director - Social Media & Digital

  • Oct 2018 - Nov 2019

  Clients include but are not limited to: itsu restaurants and retail, Peperami, Fox's Biscuits, St. Pierre Groupe (St. Pierre Bakery, Baker Street & Paul Hollywood), Cuisinart, Noble Foods and Jack Link's Jerky.

• Senior Account Manager - Social Media & Digital

  • Dec 2017 - Oct 2018

  Clients include Tim Hortons, Peperami, Jack Link’s Jerky, Cuisinart, Royal Navy and Royal Marines Children's Fund, Ahmad Tea, Andean Sol and Noble Foods.

• Account Manager - Social Media & Digital

  • Dec 2016 - Dec 2017

  Leading strategic and creative planning on clients including Tim Hortons, Noble Foods, Cranswick Foods, Two Chick's, Heath & Heather, Cubitt House Pubs & Hotels, ColdZyme, and Newton's Appl Fizzics. Responsibilities include:Paid social media planning, targeting and benchmark monitoring Reporting and forecasting – capability to translate market objectives to social KPIs Overseeing the development and delivery of content across all channelsDaily community management Influencer and celebrity outreach New business/campaign research and pitchingUpdating and maintaining website content in line with SEO best practicesProject and campaign management Consumer email marketing strategy development Live content streaming and real time engagement Briefing creative partners and overseeing asset creation Show less

• Senior Social Media Account Executive - Social Media & Digital

  • Jul 2016 - Dec 2016

  Composing and implementing content plans Community management Implementing social media advertising and testing new audiences Reporting social media insights and stats Creating design briefs for pictures, videos, gifs and Boomerangs Supporting client PR campaigns with social media amplificationManaging influencers and bloggersResearching and attending new client pitches Leading on day-to-day client communications Writing SEO optimised blogs Populating ToV and FAQ documents Show less



Style Pilot

• Southwark

• Content & Social Media Manager

  • Jul 2015 - Jul 2016

  Creating and commissioning editorial and advertorial content. Managing affiliate marketing campaigns. Composing the bi-weekly newsletter. Overseeing freelancer's contributions in-line with the editorial and marketing calendar. Managing social media channels, associated budgets and blogger/celebrity outreach. Ensuring ToV and style guidelines are consistent across the website. Line managing the Marketing Assistant. Creating and commissioning editorial and advertorial content. Managing affiliate marketing campaigns. Composing the bi-weekly newsletter. Overseeing freelancer's contributions in-line with the editorial and marketing calendar. Managing social media channels, associated budgets and blogger/celebrity outreach. Ensuring ToV and style guidelines are consistent across the website. Line managing the Marketing Assistant.



Phase Eight

• United Kingdom
• Retail
• 300 - 400 Employee

• Ecommerce Copywriter and Social Media Executive

  • Aug 2014 - Jul 2015

  Managing all social media channels (content, advertising, community management) Composing online product descriptions with the buying team in accordance to the Phase Eight ToV and style guidelines. Planning and creating material for the Phase Eight newsletter, PR look book, advertising assets, in-store VM and magalogue. Writing editorial for the blog and website. Managing blogger relations, social media accounts and social advertising budget. Overseeing the SEO and online relations agency. Show less



Freuds Group

• United Kingdom
• Public Relations and Communications Services
• 200 - 300 Employee

• Account Executive

  • Apr 2014 - Aug 2014

  Clients include: Mars UK (Corporate, Chocolate and Trade) Mars Global Corporate Mind Gym Experience: Media training and scenario planning Red carpet management at the British Academy Television Awards Clients include: Mars UK (Corporate, Chocolate and Trade) Mars Global Corporate Mind Gym Experience: Media training and scenario planning Red carpet management at the British Academy Television Awards



Richmond & Towers

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Junior Account Executive

  • May 2013 - Apr 2014

  PR and social media clients: Alpro Terrafertil Goldenberries Maldon Sea Salt Fisherman's Friend Headcast Lab Dole Live Right Mr Sherick's Shakes Experience: Responsible for planning and producing the Alpro newsletter Writing copy for the Alpro website Creating strategic social media plans and campaigns Blogger relations Press office duties Recipe creation and photo shoots Research for new client pitches Creating tone of voice and brand guideline documents Show less



Portas

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Showroom Co-ordinator and Junior Account Executive

  • Mar 2012 - May 2013

  PR clients: Matalan (clothing, kids and home) Comptoir des Cotonniers Showroom clients: Swarovski Republic Clarks Clarks Originals Mary Portas for House of Fraser Radley Lola & Grace Cadenzza Tula Havaianas Mary Portas for Charnos Kinky Knickers Westfield Mercedes Benz Experience: Press office duties Sample management Press appointments Assisting at press days Management of the PR interns New business research Showroom visual merchandising Show less



PUSH IT Magazine

• Book and Periodical Publishing

• Freelance Contributor

  • Jan 2012 - Jun 2012



The Grooming Guide

• Editorial Assistant (Internship)

  • Jan 2012 - Jun 2012

  Editorial Assistant for men's grooming website thegroomingguide.com run by Nick Cox, former Fashion Editor of Harpers Bazaar and Senior Fashion Assistant for Vogue. Experience: Producing product reviews Organising celebrity interviews Writing grooming features Attending press events Editorial Assistant for men's grooming website thegroomingguide.com run by Nick Cox, former Fashion Editor of Harpers Bazaar and Senior Fashion Assistant for Vogue. Experience: Producing product reviews Organising celebrity interviews Writing grooming features Attending press events



Sky News HD

• Freelance Contributor

  • Apr 2012 - Apr 2012

  'South East' correspondant covering the Royal wedding 'South East' correspondant covering the Royal wedding



iN magazine

• Editorial Intern

  • Jan 2011 - Mar 2011