Experience

Trove Tourism Development Advisors

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Strategy and Projects Manager

  • Oct 2023 - Present

  New York, New York, United States Tourism Strategy & Client Delivery: • Leading the development of in-depth destination research, desk research, situation assessments, , leveraging stakeholder outreach, secondary research, partner research, and client-provided data to synthesize and communicate strategies. • Developing project plans, work plans and project schedules for our set of destination marketing and projects. • Leading the project management on assigned engagements, anticipating future workstreams and client… Show more Tourism Strategy & Client Delivery: • Leading the development of in-depth destination research, desk research, situation assessments, , leveraging stakeholder outreach, secondary research, partner research, and client-provided data to synthesize and communicate strategies. • Developing project plans, work plans and project schedules for our set of destination marketing and projects. • Leading the project management on assigned engagements, anticipating future workstreams and client needs. • Coordinating client meetings with our tourism clients and developing presentations for stand-alone and recurring client meetings. Marketing Strategy and Content Development for our Clients: • Supporting the development of written and social media content for our destination marketing clients. • Formulating new marketing strategies and marketing plans for our destination marketing clients. • Reviewing data in our online listening/conversation analysis tool and developing comprehensive reports and presentations for our clients summarizing the information and providing recommendations. • Developing reports summarizing outcomes of our client marketing campaigns and strategies. Business Development and Proposal Writing: • Developing business development proposals, expressions of interest, and sales materials for tourism organizations. • Supporting Trove's participation at leading trade shows.

• Program Associate

  • Mar 2023 - Oct 2023

  New York, New York, United States



lululemon

• Canada
• Retail
• 700 & Above Employee

• Educator

  • Jul 2022 - Dec 2023

  New York, New York, United States



Conscious Travel Collective

• United States
• Hospitality
• 1 - 100 Employee

• Marketing, PR and Social Media Manager

  • Oct 2022 - Mar 2023

  New York, New York, United States • Conducted audits and provided strategic recommendations for social platforms resulting in growth and engagement including a 25% overall follower increase across IG, FB, and LI • Crafted a content marketing strategy across key communication channels for increased brand awareness and lead-generation opportunities • Developed a PR plan including key targets for media and influencer outreach and provided administrative and editorial support for speaking opportunities



FINN Partners Global Travel

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Aug 2021 - Feb 2022

  London, England, United Kingdom • Acted as primary day-to-day point of contact for 7+ clients including The Bahamas, Singapore, Intrepid Travel, Accor, and The Landings Resort & Spa St Lucia • Oversaw and executed multiple projects including media and influencer relation programmes, press trips, events, partnership development, reporting, and content calendars • Onboarded new clients and crafted proposals in multiple languages (English & French) - new business win within 4 weeks of joining the team • Secured a broad… Show more • Acted as primary day-to-day point of contact for 7+ clients including The Bahamas, Singapore, Intrepid Travel, Accor, and The Landings Resort & Spa St Lucia • Oversaw and executed multiple projects including media and influencer relation programmes, press trips, events, partnership development, reporting, and content calendars • Onboarded new clients and crafted proposals in multiple languages (English & French) - new business win within 4 weeks of joining the team • Secured a broad range of earned media (broadcast, print, and online) worth $millions including coverage surrounding the launch of a new Virgin Atlantic flight route from London to Nassau • Mentored, managed, and provided training for junior team members • Networked, developed, and maintained strong relationships with key stakeholders (clients, journalists, content creators, industry bodies, and peers) Clients included • Tourism boards: The Bahamas, Singapore, Meet in Reykjavik, Trans Bhutan Trail • Tour operators: Intrepid Travel • Hotels: The Landings Resort & Spa (St Lucia), Accor (Novotel, Mercure, ibis Styles, ibis, ibis Budget) Show less



Buchanan

• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Associate

  • Jan 2021 - Jul 2021

  London, United Kingdom Senior Associate with experience in Financial and Corporate PR, Crisis Communications, IPO and M&A. Advising LSE-listed Main Market and AIM clients with a track record in stakeholder management, market research and problem-solving. ACCOUNT MANAGEMENT • Account planning and management for 20+ clients across 6+ industries including Travel & Leisure, Consumer & Retail and TMT • Clients included: WPP, boohoo group, Jet2, Sanderson Design Group, discoverIE Group, Blancco Technology… Show more Senior Associate with experience in Financial and Corporate PR, Crisis Communications, IPO and M&A. Advising LSE-listed Main Market and AIM clients with a track record in stakeholder management, market research and problem-solving. ACCOUNT MANAGEMENT • Account planning and management for 20+ clients across 6+ industries including Travel & Leisure, Consumer & Retail and TMT • Clients included: WPP, boohoo group, Jet2, Sanderson Design Group, discoverIE Group, Blancco Technology Group • Specialised in driving forward media and research analyst relations programmes for clients ranging from AIM to FTSE 100 • Experience in Financial and Corporate PR, Crisis Communications, IPO and M&A BUSINESS DEVELOPMENT • Founding member of the ESG team • Contributed to proposals and pitches resulting in several new client accounts in the last 2 years • Networked, developed and maintained strong relationships with key stakeholders eg: clients, journalists, investors, research analysts WRITING SKILLS • Researched, drafted and distributed press releases and social media posts resulting in national, international, and trade media coverage • Summarised and communicated complex information clearly and concisely

• Associate

  • Jul 2019 - Jan 2021

  London, England, United Kingdom

• Analyst

  • Feb 2019 - Jul 2019

  London, England, United Kingdom



Roche Communications Ltd

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Intern

  • Nov 2018 - Dec 2018

  London, United Kingdom • Ensured effective influencer outreach strategies and PR campaigns by providing logistical support and in-depth market research • Kept numerous media lists up to date and produced comprehensive press coverage reports including summaries and analyses • Clients included: Mariage Frères, Carluccio’s, Brasserie Blanc, The Piano Works



University of Bath Women in Business Society

• United Kingdom
• Higher Education
• 1 - 100 Employee

• Chair

  • Aug 2017 - Jul 2018

  Bath, United Kingdom • Sourced and negotiated sponsorship deals with Accenture, Willis Towers Watson, and Sanctuary Graduates increasing the annual budget by £2000 • Increased membership by 403% through effective marketing and social media strategies • Collaborated with local schools and the Smart Works organisation to give back to the community through mentorship and clothing drives • Organised and oversaw large scale events including conferences, workshops, and networking sessions connecting students to… Show more • Sourced and negotiated sponsorship deals with Accenture, Willis Towers Watson, and Sanctuary Graduates increasing the annual budget by £2000 • Increased membership by 403% through effective marketing and social media strategies • Collaborated with local schools and the Smart Works organisation to give back to the community through mentorship and clothing drives • Organised and oversaw large scale events including conferences, workshops, and networking sessions connecting students to professionals Show less



McKinsey & Company

• Business Consulting and Services
• 700 & Above Employee

• Women as Future Leaders - Attendee

  • Sep 2017 - Sep 2017

  London, United Kingdom



Notaires Presqu'île Associés

• Legal Intern

  • Jun 2017 - Jul 2017

  La Baule, France Full-service law firm employing multi-specialist lawyers with a focus in corporate, real estate, and family law. • Communicated with various registry offices to obtain information needed to create and build case files • Heavily assisted the real estate department in obtaining and processing information pertaining to appraisals and valuations



University of Illinois Urbana-Champaign

• United States
• Higher Education
• 700 & Above Employee

• Retail Assistant

  • Nov 2016 - May 2017

  Illini Union Bookstore • Provided a supportive training environment for new team members • Ensured positive end-to-end guest experiences including purchases, returns, and resolving queries • Responsible for banking cash and cheques at the end of the shift



Chi Omega Fraternity Executive Headquarters

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Member

  • Aug 2016 - May 2017

  Urbana-Champaign, Illinois Area • Member of the women’s fraternity Chi Omega – Omicron chapter • Coordinated and collaborated with fellow members to organise fundraising events for the Make-A-Wish foundation raising a total of $38,000 over the course of 2016



Girl Scouts - North Carolina Coastal Pines

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Unit Leader

  • Jul 2015 - Aug 2015

  Camp Hardee • Responsible for the physical and emotional well-being of 100 people on a daily basis • Demonstrated leadership skills and earned a promotion mid-way through the season • Organised and ensured the day-to-day activities and supervision of campers and staff

• Assistant Unit Leader

  • May 2015 - Jun 2015

  Camp Hardee



Cite Scolaire Internationale de Grand-Air

• Student Body Representative

  • Oct 2011 - Jul 2014

  La Baule, France Voted on matters such as budgeting, timetabling, catering, and energy saving during meetings with the administration and teaching staff.