Board Member

• May 2022 - Present

CEO

• Jun 2019 - Present

Ellen AB is a Swedish Fem-Tech (biotechnology) company with unique knowledge in probiotics and female intimate health. Ellen provides innovative natural premium self-care products for women’s intimate health and well-being. Ellen's products help maintain a balanced pH value in the intimate area and the vagina through all phases of life. Ellen offers, among other things, unique patented probiotic products, prebiotic products and a vaginal pH self test. Behind Ellen’s proprietary products lies many years of research in microbiology and collaboration with several universities, gynecologists etc. The products are sold and marketed through a international network of distributors as well as under own management in the Nordics and Germany.Ellen AB is founded in 2000 and listed at Nasdaq First North Growth Market since 2007. Show less

Head of Sales & Marketing

• Oct 2018 - May 2019

Sales & Business consultant Sales & Business consultant

Head of OTC and TG / Chef Egenvård

• Sep 2015 - Oct 2018

Kronans Apotek is a national pharmacy chain with an inspiring range of medicines, health and well-being with the goal of providing the best service to customers. The third largest pharmacy chain in Sweden with more than 320 pharmacies and a market share slightly below 20%. Website: www.kronansapotek.se Responsibilities Responsible for the Non-Rx business within Kronans Apotek. Turnover of 2 billion sek. Role involves full P&L responsibility. Responsible for category strategies and managment, assortment optimization including develop private label assortment, campaign managment, pricing, purchasing, supplier strategies, negotiation and space managment. Staff of 11 consisting of 7 Category Managers, 2 Space Managers and 2 Coordinators direct reporting to me. Show less

Key Account Manager - Pharmacy Channel

• Jan 2011 - Aug 2015

Johnson & Johnson Company Size: More than 10,001 employeesWebsite: http://www.jnj.comIndustry: Hospital & Health CareJ&J are the largest supplier to the pharmacy channel of OTC and consumer goods.Responsibilities Responsible for two (Apotek Hjärtat & Kronans Apotek) of the three largest pharmacy chains in the Swedish marketplace. Also responsible for the largest wholesaler (Oriola). This means that I was responsible for negotiate about 60% of the total pharmacy market.The tasks include yearly negotiations, drive sales and market share, trade presentations, new product launches, implementing pricing structure, maximize promotion and distribution, in-store campaigns and activities, category management, joint business planning, portfolio optimization, Joint Marketing investments and profit responsibility. Task also include lead of internal cross functional team to achieve results with the customers.Multi category & multi brand responsibility. Brands : Ipren, Nicorette, Bafucin, Nipaxon, Bromhex, Pepcid Duo, Imodium, Microlax, Compeed, Listerine, O.B., Neutrogena, Natusan among other. Show less

Key Account Manager - Axfood, Bergendahls & Hard Discount

• Sep 2008 - Jan 2011

Responsibilities Responsible for Axfood, Bergendahls & Hard Discounters (LIDL, Ö&B, Rusta). Managing the total J&J portfolio.Experience from the historical re and de regulation of the state owned pharmacy monopoly, meaning that OTC was to be sold in other places than a pharmacy and also the entrance of the multiple chains that eveolved when the monoploly ended. I was recruited to Johnson&Johnson to build, develop, sell in and implement - among other things - the new OTC business in the grocery channel.Built up and launched the OTC category together with our customers when pharmacy monopoly ceased. Implemented assortment and sell solutions. Close collaboration with customers to successfully launch OTC within this new channel and new marketplace.Built up the business from the start with LIDL, Ö&B and Rusta. Meaning total new business for J&J. Otherwise the tasks was the same as above in the Key Account Manager role. Show less

Key Account Manager - Axfood, Bergendahls & Netto

• Aug 2006 - Sep 2008

UnileverCompany Size : More than 10,001 employeesWebsite : http://www.unilver.com Industry : Consumer GodsResponsibilities Account responsability for Axfood, Bergendahls and Netto.Responsibility for commercial relationships, the development of Unilever's partnership with the customers for Home and Personal Care (HPC). It includes primary responsibility for customer negotiations, business conditions, sales and promotion strategy, launch and presenting new products, category management projects etc. The job was also to lead and coordinate the internal cross functional work.Multi category & multi brand responsibility. Brands: Dove, Axe, Rexona, Pepsodent, Vaseline Intensive Care, Via, Comfort, Sun, Jif among other. Was one of three Key Account Managers within Unilever who led, planned and was moderator at the yearly customer event with top level management at customers ICA, Coop, Axfood, Bergendahls. Key speaker was Chairman of the board of Unilever Michael Treschow.. Show less

Key Account Manager/Business Manager - Coop

• Jul 2005 - Aug 2006

Responsibilities Responsibility as above. Coop was working at the time in a Nordic organisation. Several of my main contacts was in Denmark / Copenhagen

Regional Sales Manager HPC

• Sep 2001 - Jul 2005

Responsibilities Responsible for staff of 9 sales representatives and 1 consultant direct reporting to me.Overall responsibility regarding the region's sales results and budget.Responsibilities and main tasks involved leading and developing my team members, ensure sales plans and customer development. I was also responsible for planning and implementation of regional conferences and to some extent even national.

Sales Representative Stockholm Area

• May 1999 - Sep 2001

Sales Manager North

• Oct 1998 - May 1999

Responsible for staff of 5 sales representative within the northern region direct reporting to me.

Sales Representative Northern Sweden / Stockholm Area

• Jan 1995 - Oct 1998

Sales Representative Northern Sweden

• Aug 1991 - Jan 1995

Owner

• Oct 1988 - Oct 1989