Experience

Experience-Interaction

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jan 2021 - Present

  New York City Metropolitan Area -Account Leader across Proximo Spirits portfolio, providing oversight of DTC, CRM, Analytics and responsible for senior-level client relationships -Brands within Proximo Spiritis include Jose Cuervo, Bushmill's, and 1800 Tequila, amongst others -Team lead across PepsiCo portfolio, inclusive of MTN DEW and Sustainability initiatives -Accountable for strategy and execution across the MTN DEW digital ecosystem consisting of web, CRM, and 1st Party Data… Show more -Account Leader across Proximo Spirits portfolio, providing oversight of DTC, CRM, Analytics and responsible for senior-level client relationships -Brands within Proximo Spiritis include Jose Cuervo, Bushmill's, and 1800 Tequila, amongst others -Team lead across PepsiCo portfolio, inclusive of MTN DEW and Sustainability initiatives -Accountable for strategy and execution across the MTN DEW digital ecosystem consisting of web, CRM, and 1st Party Data initiatives -Drove successful Limited Time Offer DTC product drops, generating revenue while collecting valuable 1PD -Led design, development, and implementation of customer-facing site, portal, and CRM program for PepsiCo Positive, a division focused on Sustainability Show less



CMM

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• VP, Digital

  • 2019 - 2020

  New York City Metropolitan Area -Responsible for building the digital practice, operating alongside the agency’s existing PR practice -Led development of team structure, mapped digital capabilities, and managed of a team of twenty employees -Owned CMO-level client relationships for beauty and lifestyle brands such as La Roche-Posay, Hain Celestial, and Conair



VaynerMedia

• United States
• Advertising Services
• 700 & Above Employee

• VP, Group Account Director

  • 2017 - 2018

  New York City Metropolitan Area -Led cross-functional team for Stella Artois in social strategic planning, media planning, and digital content creation -Provided best-in-class strategic counsel to CMO-level clients -Led cross-functional team in the production of large-scale video content creation shot both in-house and on-location overseas



Attention Global

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • 2016 - 2017

  New York City Metropolitan Area -Provided team leadership in the strategic development and execution of programmatic media strategy for Spotify -Led strategic planning and maintained our social retainer account for Aspen Dental, driving significant YoY growth



Sony, New Media Solutions

• United States
• Software Development
• 1 - 100 Employee

• Senior Marketing Manager

  • 2015 - 2016

  New York City Metropolitan Area -Primary marketing contact for Sony entertainment-focused eCommerce properties -Developed marketing activation plans for Sony Pictures Entertainment and Sony Music -Led strategy for the Empire x Hood by Air partnership launch



BBDO/The Marketing Arm

• Account Director

  • 2013 - 2015

  New York City Metropolitan Area -Managed Global and Americas relationships for ExxonMobil, leading to significant YoY growth in revenue across the social portfolio -Leveraged strategic partnerships with NASCAR and F1 Racing, leading video content production on-location for social channel usage



SapientNitro

• United States
• Advertising Services
• 500 - 600 Employee

• Account Director

  • 2011 - 2013

  Greater New York City Area -Drove integrated marketing communications planning and managed a team of 15 for the Vitaminwater AOR relationship -Led ethnographic research and oversaw digital strategy development for Bausch & Lomb



M80

• United States
• Entertainment Providers
• 1 - 100 Employee

• Account Supervisor

  • 2010 - 2011

  Greater New York City Area -Drove AT&T Brand Loyalty Program and produced activations with talent such as Drake and properties including American Idol -Led Google Demo Slam influencer campaign, winning a Webby Award



LBi

• 1 - 100 Employee

• Senior Account Manager

  • 2008 - 2010

  Greater New York City Area -Worked across Proximo Spirits, Disney, and MTV Networks -Collaborated with internal media, PR, and creative departments to coordinate 360-degree efforts -Managed creative development and delivery of ad units for Disney -Managed website builds for Proximo Spirits brands and developed buzz-building tactics to drive traffic -Launched social presence for MTV Networks



MTV Networks

• United States
• 1 - 100 Employee

• Marketing Project Manager

  • 2007 - 2008

  Greater New York City Area -Provided support to the Vice President of Consumer Marketing and Director of Integrated Marketing -Planned theatrical screenings of original series -Development sales teams briefs