General Manager

• Aug 2023 - Present

Marketing Manager

• Nov 2022 - Aug 2023

Account Executive

• Jan 2022 - Nov 2022

Marketing Specialist

• Aug 2021 - Jan 2022

Managed global marketing campaigns including email, content marketing, and paid social advertising campaigns using HubSpot, WordPress, and Google Analytics. Built, promoted, and executed online events for the Global Marketing department. Maintained the health of our HubSpot marketing database and implemented creative ways to nurture leads through the sales funnel. Partnered with a third-party marketing agency to align our paid advertising strategy with industry best practices to improve lead quality and overall return on investment. Analyzed and reported campaign performance on a monthly and quarterly basis. Show less

US Marketing Program Management Specialist

• Apr 2019 - Feb 2021

Responsible for managing US marketing communication programs for the Food & Beverage, Water & Wastewater, Material Working, and Material Handling market segments in collaboration with the global team of segment marketing leaders, sales leaders, project managers, deployment teams, and internal/external agencies. Marketing programs included a mix of email newsletters & nurture campaigns, paid media, PR, tradeshows, webinars, webpages, and coordinated sales initiatives.Orchestrated goals from marketing and sales leaders into measurable awareness, thought leadership, and demand generation campaigns. Campaigns executed and measured via Marketo and Tableau. Pipeline managed via Salesforce.com.Composed, maintained, and delivered regular status reports on marketing campaign budgets, calendars, program documentation, inbound/outbound assets, dependencies, deliverables, and timelines. Programs managed and optimized via Adobe Workfront software.Reviewed deliverables from the internal and external agency writers, designers, animators, and printers to ensure timely delivery of efficient, eye-catching content. Show less

US Industry Marketing Specialist

• Oct 2017 - Apr 2019

Managed execution of joint demand generation and sales enablement campaign with distributor partners. Activities included managing asset localization & creation, presenting campaign details to distributor and internal sales teams, and delivered regular reports on campaign status. Maintained the relationship between the PR agency and Schneider Electric subject matter experts to develop and place coverage articles, case studies, press interviews, and thought leadership articles with top industry media outlets. Delivered ad-hoc marketing campaigns for our distribution channel, Control Panel Builder, Material Working, & HVAC/R segments as requested.Team leader for lead management for the 2018 Innovation Summit: Industry event. Activities included training booth staffers on lead capture, providing technical assistance, and managing the post-event actions to convert leads to won revenue. Show less

Industrial Applied Offer Marketing Specialist

• Jul 2014 - Oct 2017

Supported digital marketing and sales enablement tools including the Callidus CPQ project quotation tool, Schneider Electric Pitch Pro app, Lunch & Learn Program, product newsletters, sales enablement Box folder, product web pages, eCatalogs, product showcase videos, and an email signature banner tool.

Offer Marketing Intern

• Jun 2013 - Jul 2014

Responsible for updating product catalog layouts and creating the first eCatalogs for the Altivar and Altistart products. Also assisting in strengthening brand awareness on college campuses through promoting Schneider Electric internship programs and their desire to hire young professionals.

Bus Driver

• Feb 2012 - May 2014

Responsible for the safety of the students, passengers, and other drivers while operating ECUSTA's entire fleet of buses on tight schedules. Services cover transporting students to and from school as well as driving anywhere within North Carolina with our Charter services. Responsible for the safety of the students, passengers, and other drivers while operating ECUSTA's entire fleet of buses on tight schedules. Services cover transporting students to and from school as well as driving anywhere within North Carolina with our Charter services.

Brand Rep

• Apr 2009 - Aug 2012

Customer selling, up-selling, running cash register, and updating floor set advertising. Customer selling, up-selling, running cash register, and updating floor set advertising.

Marketing Research Intern

• Jun 2011 - Aug 2011

Researched competitor products and pricing, converted raw information into Excel pricing tools, updated old PowerPoint presentations, tested efficiency of product User Guides, and updated old displays in the conference room. Researched competitor products and pricing, converted raw information into Excel pricing tools, updated old PowerPoint presentations, tested efficiency of product User Guides, and updated old displays in the conference room.