Charlie Leon
Paid Social Media Lead at MADEINVOTE- Claim this Profile
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French Native or bilingual proficiency
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English Native or bilingual proficiency
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Bio
Experience
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MADEINVOTE
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France
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Market Research
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1 - 100 Employee
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Paid Social Media Lead
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Dec 2022 - Present
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Primelis
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France
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Advertising Services
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100 - 200 Employee
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Directrice Conseil Social Ads
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Mar 2022 - Dec 2022
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mSix&Partners
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United Kingdom
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Advertising Services
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300 - 400 Employee
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Paid Social Media Director
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Oct 2020 - Mar 2022
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Emakina
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Belgium
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Advertising Services
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100 - 200 Employee
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Social Media Director
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Jun 2020 - Oct 2020
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mSix&Partners
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United Kingdom
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Advertising Services
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300 - 400 Employee
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Paid Social Director
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Oct 2019 - Jun 2020
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Senior Social Media Account Manager
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Apr 2018 - Oct 2019
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NTT Ltd. Collaboration & CX
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United Kingdom
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IT Services and IT Consulting
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200 - 300 Employee
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Social Media Manager
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Sep 2017 - Apr 2018
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FUSE Asia Pacific
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Singapore
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Advertising Services
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1 - 100 Employee
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Social Media Account Executive
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Jul 2016 - Jun 2017
OMD Fuse is the social media and branded content unit within OMD. We work in the areas of community management, social media strategy, planning, paid social media, implementation and reporting for our clients. Coles, our client is one of Australia’s largest retailers and provides fresh food, groceries, general merchandise, financial services and liquor. Key Responsibilities: • Manage distribution of assets and content through social and editorial platforms. • Plan, create and implement a regular calendar of engaging digital content across all platforms • Create and manage social media campaigns across channels such as Instagram, Twitter, Facebook, YouTube,Outbrain, Tribe, etc. that support marketing campaigns and the wider aims of the organisation • Build posts, uploading and scheduling of all social media content • Test and optimise creative, messaging, target audiences and placements • Ensure all content across all platforms reflects the aims and values of the brand and adheres to the social media / TOV • Verify all content is provided correctly and in line with social formats • Complete knowledge of content calendar and media spend across all social channels and media schedules • Support the implementation of paid digital media opportunities in co-operation with the programmatic team • Use social listening and analytics tools to measure impact and effectiveness of campaigns and inform future planning • Monitor and report on of a range of appropriate platform / channel analytics and KPIs • Develop weekly, monthly and various campaign reports focusing on core insights and learnings • Keep abreast of latest developments in digital, and identify, prioritise and exploit technologies, platforms, trends and methodologies to further the organisation’s reach and engagement across social. • Assist with providing technical and best practice information to resources within the team • Establish and maintain relationships with key platforms, digital and media partners Show less
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Hostelworld Group
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Ireland
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Travel Arrangements
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200 - 300 Employee
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Social Media & Content Executive
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Sep 2015 - Sep 2016
Hostelworld.com is the world’s leading hostel-focused online booking platform. The company has become the leading provider of online reservations for the budget, independent and youth travel market. Key responsibilities: • Participate in the creation and execution of the Social Media & Content strategy. • Create campaigns and reporting dashboards. • Work collaboratively with the wider team sharing learnings and results. • Deliver against core KPIs of acquisition volume growth. • Grow view counts, likes, shares, re-tweets and posts. • Own and deliver social media campaigns within the French market. • Create an ‘always on’ 24/7 presence which reflects the company’s core brand values and tone of voice. • Build creative strength in content creation. • Ensure content spans customer interests and passions through customer insight and analysis. • Adapt content ideas to fit the social platform and country. • Support other departments by promoting, seeding, sharing product launches, PR releases and CRM initiatives. • Work with the CRM Managers to ensure customer queries and complaints within social media are handled correctly and quickly. • Produce and distribute customer insight reports and dashboards generated from social media channels on a regular basis. • Source curated content. • Recruit and manage Brand advocates and influencers. • Generate ‘Rising-star’ content within French market(s). • Integrate social media advertising and report on ROAS (Return on Advertising Spend). • Work with SEO to increase organic reach. Show less
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AGC Partners LTD
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London, United Kingdom
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Digital Marketing Coordinator
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Nov 2014 - Aug 2015
Key Responsibilities: • Definition and integration of the digital marketing strategy • Competitors and consumer behaviour analysis • Creation of the social media and community management strategy - Definition of the SEO strategy including SEM • Participation in the development, design and the launch of the site (user experience, site map, editorial style guide, features) • Promotion of the site through the creation of web media campaigns (e-mailing, newsletters, advertorials, web banners) • Coordination of the partners and project stakeholders • Definition of the ROI and analysis of the site traffic and audience of all digital marketing tools. Show less
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Octopepper
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France
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Technology, Information and Internet
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1 - 100 Employee
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Web Content/ Community Manager UK
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Oct 2012 - Aug 2014
Key Responsibilities:• Create, curate and manage all published content.• Monitor, listen and respond to consumers in an engaging way.• Publish and promote stories on social media channels including Tumblr, Pinterest, Instagram, Facebook, Twitter and blogs.• Planning and creating consumer email marketing campaigns.• Compiling KPI reports.
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Int. business Development Manager @Yummypets
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Oct 2012 - Aug 2014
In this position I lead the company's B2B marketing efforts worldwide.• Promote products, identify and develop opportunities, assess competitors.• Coordinate marketing activities and service existing and potential new customers.• Advertising sales.• Project manager
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On Air Agency
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Egypt
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Advertising Services
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1 - 100 Employee
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Project Manager
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2011 - 2012
• Online and offline project management • Manage client expectations and ensure that all project specifics are delivered on time as contracted • Manage the financials of individual projects and is accountable for delivery of projects on-budget • Write clear and detailed project documentation including project scopes, estimates and schedules, etc. • Online and offline project management • Manage client expectations and ensure that all project specifics are delivered on time as contracted • Manage the financials of individual projects and is accountable for delivery of projects on-budget • Write clear and detailed project documentation including project scopes, estimates and schedules, etc.
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Education
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Formasup Bordeaux
DEES Communication, Communications, social media -
Coventry University
BA International Business, Communication & marketing