Charlie Stanaway

Head of On Premise at DB Breweries
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Contact Information
us****@****om
(386) 825-5501
Location
Waikato, New Zealand, NZ

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Experience

    • Food and Beverage Services
    • 200 - 300 Employee
    • Head of On Premise
      • May 2021 - Present

    • Field Sales Manager
      • Sep 2018 - Present

    • New Zealand
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Territory Sales Manager
      • Aug 2017 - Aug 2018

    • Food and Beverage Services
    • 200 - 300 Employee
    • Territory Manager
      • Oct 2014 - Aug 2017

      Senior TM role servicing Waikato and BOP Foodstuffs accounts. Managing promotional spend implementing strategic brand promotional activity and delivering company KPI's which include share vs competitor. Measureable against AC Nielson regional share data, volume, ranging,Coalface and managing promotional funds within company set budgets. Managing and coaching regional Sales Activation team on operational procedures,guiding them towards successful outcome and attainment of business objectives.Spirit of DB Supreme Award Winner 2016 Customer Satisfaction Survey 96%Coalface 2016 No#1 agaianst competitors with a 90% score vs 69% industry average

    • New Zealand
    • Food and Beverage Services
    • Sales Executive
      • Feb 2014 - Oct 2014

      Managing the day to day sales of the greater Waikato and South Auckland. Servicing Traditional Liquor Stores and Foodstuffs Key Accounts. Responsible for driving promotional activity, implementing company initiatives to gain market share, volume and growth in a developing category. Company Integrated with DB Breweries October 2014

    • Territory Manager
      • Aug 2004 - Jan 2014

      Overall Territory management, calling on Foodstuff and Progressive stores 5 Pak N Save, 9 New World and 14 Countdown storesPrepare and present business reviews, monthly territory reportsEnsure achievement of sales targets, promotional spend, share, distribution and speed to market of all NPD.Managing a merchandising team of 9 direct reports including performance management issues and employing all replacement staff.Territory Manager of the year 2010Number 1 in Foodstuffs Coalface against Competitor 8 consecutive years running with highest Company score of 94% 2013.

    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Sales Consultant
      • Apr 2001 - Aug 2004

      Establishing and maintaining customer contacts, promoting products, promotions and displays.Focus on implementing 5 Key Business Drivers in route channel to actively increase volume and net sales revenue.Maintaining and managing a customer base of 150 customers.Implementing all New product launches within company speed to market expectation.

    • Office Manager
      • Apr 2000 - Apr 2001

      Co-ordinate the company’s credit control policies and procedures. Airwaves operator.Execute credit references and collectionsEnsure the credit control policies and procedures are communicated and understood.Customer services Office AdministrationAirwaves Operator-Organizing of advertising to air.

    • Customer Service Supervisor
      • 1998 - Apr 2000

      Supervising the Retail store and Customer Services team including 4 staff members, implementing end of day procedures. Ensuring all Advertising aspects are executed and shop floor displays changed frequently as per Company expectations.

    • Retail Assistant
      • 1996 - 1998

      Achieve volume and net sales revenue growth to targetsExecute monthly promotional calendars, through building and merchandising of displays.Execution of promotions, on pack and instore.Cash HandlingHandling customer enquires

Education

  • Western Heights High School
    High School Diploma
    1992 - 1995

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