Experience

The Pokémon Company International

• United States
• Entertainment Providers
• 700 & Above Employee

• Product Marketing Manager

  • Dec 2022 - Present



TikTok

• United States
• Entertainment Providers
• 700 & Above Employee

• Digital Marketing Manager

  • Mar 2022 - Sep 2022

  • Increased the number of Key Accounts represented in B2B Marketing opt-in list by 15% through analysis of CRM data and development of sales enablement process for sellers to identify their missing accounts. • Drove 230% increase of LinkedIn followers within 6-month period by identifying patterns for time of posting and content types leading to top performance. Collaborated with cross-departmental teams to develop alternate versions of high performing content and developed a content calendar to optimise scheduling of social posts.



Twitch

• United States
• Software Development
• 700 & Above Employee

• Media Manager

  • Feb 2021 - Jan 2022

  • Orchestrated Twitch’s first-ever launch of paid social, paid search, and display advertising to support their marquee “SUBtember” event, resulting in a +451% YoY increase in revenue. • Worked closely with Commerce marketing team to translate business goals into digital objectives. • Crafted technical documentation and lead global training sessions for internal Amazon marketing tools. • Orchestrated Twitch’s first-ever launch of paid social, paid search, and display advertising to support their marquee “SUBtember” event, resulting in a +451% YoY increase in revenue. • Worked closely with Commerce marketing team to translate business goals into digital objectives. • Crafted technical documentation and lead global training sessions for internal Amazon marketing tools.



Tableau

• United States
• Software Development
• 700 & Above Employee

• Manager, Digital Marketing

  • Feb 2019 - Feb 2021

  • Managed high-performing team of three marketers and an agency that executed awareness and lead gen campaigns consisting of SEM, display, paid social, and syndicated content partners. Facilitated the conversion of two interns to full-time employees and the promotion of two team members to their subsequent levels. • Scaled global lead nurture program from +$10K per month to +$75K through establishing actionable KPIs, driving content and asset localisation, and expanding presence within 6 markets to over 20 markets. • Analysed and reported on paid media KPIs, derived performance insights from weekly dashboards, and represented performance in executive reviews. • Managed a complex and global, multi-million dollar paid media budget. Strategically distributed investment to channels and audiences based on sales goals, historical performance, and optimal media mix.



Amazon

• United States
• Software Development
• 700 & Above Employee

• Marketing Manager, Social Advertising - Echo Devices and Alexa Skills

  • Mar 2018 - Feb 2019

  • Partnered with product management and martech teams to develop an attribution and measurement solution that would highlight the downstream impact of paid social advertising on device engagement of Echo owners.• Designed and executed Amazon Echo’s first paid social campaign for Prime Day, exceeding sales goals by 58%.

• Marketing Specialist, Appstore - Fire TV

  • Oct 2016 - Mar 2018

  • Redesigned the content calendar strategy and intake process for 3rd party app promotions on Fire TV, resulting in a 110% YoY increase in revenue for Amazon's App Store.• Created an Excel-based tool that reduced hours spent on execution of Fire TV merchandising from 18 to 12.



SapientRazorfish

• United States
• Business Consulting and Services
• 500 - 600 Employee

• Media Planner (Hulu)

  • Apr 2015 - Oct 2016



Digitas North America

• United States
• Advertising Services
• 700 & Above Employee

• Media Planner (Whirlpool Corp)

  • Sep 2014 - Apr 2015



GLO Gaming LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Midwest Account Executive

  • Jun 2013 - May 2014



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Digital Media Associate (Kellogg's)

  • Jun 2012 - Jun 2013



SapientRazorfish

• United States
• Business Consulting and Services
• 500 - 600 Employee

• Assistant Media Planner (Kellogg's)

  • Oct 2011 - Jun 2012