Charlie Russell

Director Produce & Floral at Cub
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Contact Information
us****@****om
(386) 825-5501
Location
Minneapolis, Minnesota, US

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Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • Director Produce & Floral
      • Feb 2019 - Present

    • United States
    • Wholesale
    • 700 & Above Employee
    • Category Manager
      • Jan 2017 - Feb 2019

      Manage the go to market strategy, assortment, pricing & promotion for all categories within Fresh Produce for our Retail Banners. • Responsible for the profit & loss statements of the fresh produce department, roughly $500M in annual revenue across the retail banners.• Negotiate & partner with national and local vendors to source the best quality produce for our customers.• Successfully on-boarded the Shop ‘N Save East banner into SuperValu retail platform and strategy.• Partnered in centralizing our retail banners into one streamlined team controlling all pricing, promotion, assortment and strategy.• Delivered a growth in organic produce sales of 17% lift over a two year span, resulting in an incremental $3.3M in same store sales.• Delivered a growth in organic produce sales of 17% lift over a two year span, resulting in an incremental $3.3M in same store sales. Organic sales YTD are up +12% vs LY.• Drove sales growth YTD into targeted emerging categories which include Juice & Kombucha (+27%), Avocados (+12%), Citrus (+11%) & Berries (+4%).

    • Business Support Manager
      • Apr 2015 - Dec 2016

      • Collaborated in the creation of the fiscal initiatives by providing strategic input from research on trends, consumer insights and financial opportunity gap analysis.• Developed strong relationships with each banner director & category manager through facilitating the weekly meetings, providing strategic merchandising recommendations and frequent store visits.• Utilized Nielsen data & and financial sales trends to provide banners specific opportunities for incremental sales & communicated direction for increased promotions & merchandising.• Facilitated the Produce quarterly planning sessions with banner Presidents & Merchandising VPs.• Oversaw financial reporting & drafted communication for period and quarterly financial & BOD recaps, weekly scorecards, initiative recaps, holiday recaps & town hall presentations.• Assisted procurement and sourcing teams by creating an inventory macro to aid team with more accurate forecasting to maintain service levels & manage inventory reducing spoilage, lost sales and discounting.

    • United States
    • Retail
    • 700 & Above Employee
    • Merchandise Presentation Expert, Grocery - Perishables
      • Jun 2013 - Mar 2015

      - Key division thought partner and leader for the Perishables Sr. Buyer/Buyer teams and MP Managers; actively participates in the cross-functional team to ensure key division strategies are implemented.- Influences divisional merchandise strategies and ensures strategies are executable in both SuperTarget and Pfresh store formats - Ensures MPD team effectively leads and executes the key transition strategy and planning meetings. - Responsible for creating innovative and impactful presentations that drive sales and margin. Recommend changes to improve and meet presentation guidelines easily executable in Target stores.- Supports company segmentation efforts by partnering closely with the segmentation team to identify and implement key strategies across various segments throughout the US.

    • Sr. Analyst - Target Canada
      • Sep 2012 - Jun 2013

    • Sr. Analyst - Merchandise Presentation
      • Apr 2012 - Sep 2012

      - Key contributing partner of the cross functional team for Accessories as the buyership was golden by meeting key financial metrics for 2012 (Sales, Gross Margin, Turnover).- Captained the Target India partnership for Apparel and consistently exceeded our utilization goals to increase productivity.- Flawlessly executed and implemented planograms for our Target’s newest accessories prototype to gain market share and increase guest loyalty. The stores that have remodeled to this new prototype have tracked a 25% sales lift.- Supporting the growth share strategies, I was a key supporting partner involved with the first ever Visual Adjacency for accessories. This project will drive 20m lift in sales, and reduce up to 10m in markdown expenses.- Executed key segmentation strategies to increase sales and reduce markdowns by over 20% in our accessories sales volume and climate segmentations.- Managed talent as a mentor for multiple analysts. I have provided thoughtfully tailored and timely feedback to help coach both a high potential and poor performering analysts while managing core responsibilities.

    • Business Analyst – Merchandise Presentation
      • Jun 2010 - Apr 2012

      -Identified and collaborated an opportunity to utilize our feature tables presentations during the Head & Hand season to drive a better presentation which delivered $1.6m in incremental sales.-Streamlined the accessories planogram build process and utilized Target India to build over 400 planograms which saved 47 hours of HQ workload. -Collaborated with multiple cross functional teams to develop an efficient product sample imaging process which allowed us to hit our deadlines and create a new process for future transitions.-Utilize state of the art systems to perform data analysis and consult on Merchandise Presentation in all Target stores.

    • United States
    • Retail
    • 700 & Above Employee
    • Business Analyst Intern – Merchandise Presentation
      • Jun 2009 - Aug 2009

      -Analyzed the fixture ordering process for apparel in all target stores.-Collaborated with many cross functional partners to learn about the process.-Presented key findings and recommendations for a more efficient ordering process.

    • Retail
    • 700 & Above Employee
    • Data Preservation Assistant
      • May 2008 - Aug 2008

      -Assisted a team to preserve employee’s data -Scheduled desk-side appointments -Educated employees the backup process and responded often to computer issues -Calculated final data lists for necessary backup

    • Student Ambassador
      • Sep 2006 - May 2008

      -Led university tours for prospective students and their parents -Organized homecoming events for alumni -Sustained alumni connections with St. John’s University

Education

  • St. John's University
    Bachelor, Business Administration, Management
    2006 - 2010
  • St. Thomas Academy
    2002 - 2006

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