Charlie Robson
Head Of UK Patnerships at FanFinders- Claim this Profile
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Bio
LinkedIn User
With high street footfall relentlessly dropping, Pixifotos traditional acquisition methods were expensive and failing. Charlies knowledge of the new-born market and digital acquisition methods was outstanding. He significantly contributed to transforming the Pixifoto business, improving the quality of leads, and consequently saving hundreds of thousands of pounds. Charlie had a mature network of connections and introduced me to other subject matter specialists that also went on to have positive impacts on the marketing strategy. I can’t remember how I met Charlie, but I am pleased I did.
Jack Walker
If you’re looking to put your baby products and offers in front of a huge parenting audience in the UK & US, you’ve found your man! I had the absolute pleasure of working with Charlie for over 6 years as a client of YourBabyClub, when I worked at TopCashback. Through Charlie, YourBabyClub became a key partner, allowing us to tap into a huge audience of UK-based parents. This, alongside Charlie’s proactiveness to ensure YBC’s members were getting the best deals possible, whilst understanding our business objectives and constantly optimsing our parenting strategy, meant that we were able to significantly amplify our lead-generation activities, bringing huge numbers of new active members to TopCashback. On a personal level, Charlie is just a great guy all-around and an asset to the industry. Whether you’re having a meeting about recent campaigns, or you’ve managed to catch him for a beer at the end of an industry event, you’ll be sure to be met with four things: a smile, a strong handshake, a tonne of enthusiasm, and bags of knowledge on how to crack the parent market. Although a word of warning: if you do meet Charlie, be careful about bringing up anything ‘car’ related as you might miss your train home!
LinkedIn User
With high street footfall relentlessly dropping, Pixifotos traditional acquisition methods were expensive and failing. Charlies knowledge of the new-born market and digital acquisition methods was outstanding. He significantly contributed to transforming the Pixifoto business, improving the quality of leads, and consequently saving hundreds of thousands of pounds. Charlie had a mature network of connections and introduced me to other subject matter specialists that also went on to have positive impacts on the marketing strategy. I can’t remember how I met Charlie, but I am pleased I did.
Jack Walker
If you’re looking to put your baby products and offers in front of a huge parenting audience in the UK & US, you’ve found your man! I had the absolute pleasure of working with Charlie for over 6 years as a client of YourBabyClub, when I worked at TopCashback. Through Charlie, YourBabyClub became a key partner, allowing us to tap into a huge audience of UK-based parents. This, alongside Charlie’s proactiveness to ensure YBC’s members were getting the best deals possible, whilst understanding our business objectives and constantly optimsing our parenting strategy, meant that we were able to significantly amplify our lead-generation activities, bringing huge numbers of new active members to TopCashback. On a personal level, Charlie is just a great guy all-around and an asset to the industry. Whether you’re having a meeting about recent campaigns, or you’ve managed to catch him for a beer at the end of an industry event, you’ll be sure to be met with four things: a smile, a strong handshake, a tonne of enthusiasm, and bags of knowledge on how to crack the parent market. Although a word of warning: if you do meet Charlie, be careful about bringing up anything ‘car’ related as you might miss your train home!
LinkedIn User
With high street footfall relentlessly dropping, Pixifotos traditional acquisition methods were expensive and failing. Charlies knowledge of the new-born market and digital acquisition methods was outstanding. He significantly contributed to transforming the Pixifoto business, improving the quality of leads, and consequently saving hundreds of thousands of pounds. Charlie had a mature network of connections and introduced me to other subject matter specialists that also went on to have positive impacts on the marketing strategy. I can’t remember how I met Charlie, but I am pleased I did.
Jack Walker
If you’re looking to put your baby products and offers in front of a huge parenting audience in the UK & US, you’ve found your man! I had the absolute pleasure of working with Charlie for over 6 years as a client of YourBabyClub, when I worked at TopCashback. Through Charlie, YourBabyClub became a key partner, allowing us to tap into a huge audience of UK-based parents. This, alongside Charlie’s proactiveness to ensure YBC’s members were getting the best deals possible, whilst understanding our business objectives and constantly optimsing our parenting strategy, meant that we were able to significantly amplify our lead-generation activities, bringing huge numbers of new active members to TopCashback. On a personal level, Charlie is just a great guy all-around and an asset to the industry. Whether you’re having a meeting about recent campaigns, or you’ve managed to catch him for a beer at the end of an industry event, you’ll be sure to be met with four things: a smile, a strong handshake, a tonne of enthusiasm, and bags of knowledge on how to crack the parent market. Although a word of warning: if you do meet Charlie, be careful about bringing up anything ‘car’ related as you might miss your train home!
LinkedIn User
With high street footfall relentlessly dropping, Pixifotos traditional acquisition methods were expensive and failing. Charlies knowledge of the new-born market and digital acquisition methods was outstanding. He significantly contributed to transforming the Pixifoto business, improving the quality of leads, and consequently saving hundreds of thousands of pounds. Charlie had a mature network of connections and introduced me to other subject matter specialists that also went on to have positive impacts on the marketing strategy. I can’t remember how I met Charlie, but I am pleased I did.
Jack Walker
If you’re looking to put your baby products and offers in front of a huge parenting audience in the UK & US, you’ve found your man! I had the absolute pleasure of working with Charlie for over 6 years as a client of YourBabyClub, when I worked at TopCashback. Through Charlie, YourBabyClub became a key partner, allowing us to tap into a huge audience of UK-based parents. This, alongside Charlie’s proactiveness to ensure YBC’s members were getting the best deals possible, whilst understanding our business objectives and constantly optimsing our parenting strategy, meant that we were able to significantly amplify our lead-generation activities, bringing huge numbers of new active members to TopCashback. On a personal level, Charlie is just a great guy all-around and an asset to the industry. Whether you’re having a meeting about recent campaigns, or you’ve managed to catch him for a beer at the end of an industry event, you’ll be sure to be met with four things: a smile, a strong handshake, a tonne of enthusiasm, and bags of knowledge on how to crack the parent market. Although a word of warning: if you do meet Charlie, be careful about bringing up anything ‘car’ related as you might miss your train home!
Experience
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FanFinders
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Head Of UK Patnerships
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Nov 2019 - Present
70% of new mums join our parenting network: yourbabyclub.co.uk.We help amazing brands to connect with this audience in the UK & US, let's talk about how we can help you!
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Account Director
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Jun 2015 - Nov 2019
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Quandoo | Online Restaurant Booking
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Germany
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Technology, Information and Internet
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200 - 300 Employee
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Senior Sales Executive
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Oct 2014 - Jun 2015
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SportPursuit
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United Kingdom
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Sporting Goods Manufacturing
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1 - 100 Employee
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Partnership Development Manager & Senior Buyer
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Jul 2012 - Aug 2014
I created and maintained relationships with various brands and distributors. The primary objective was to source products at exclusive pricing to create exceptional offers for our members, I used a combination of sales and negotiating skills to achieve this. I was predominantly office based and regularly attend many domestic and overseas trade shows within the sport and lifestyle industry. Highlights: - Successfully securing relationships with over many brands across Western & Eastern Europe, Scandinavia, USA, Canada, Australia and Israel. I am confident and experienced in pitching to brands worldwide. - Creating strong relationships directly with top brands in the outdoor and sports sector including O’Neill, Animal and Shock Absorber. Key responsibilities: - Sourcing exciting brands at exclusive prices. - Negotiate with all employee levels to develop and maintain relationships. - Identify pipeline gaps and fill where appropriate. - Attend trade shows to source new brands and meet with existing partners. - Monitor competition to find new brands. - Consult with brands to identify areas for stock clearance to mutually benefit everybody. - Report directly to the CEO, COO & Commercial Director. Show less
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Groupon
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United States
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Technology, Information and Internet
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700 & Above Employee
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Market Developer
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May 2011 - Jun 2012
During my time at Groupon I was the lead Market Developer for Northern Ireland, Republic of Ireland and Scotland. I was responsible for creating new relationships with potential partners to help them generate new business. Key responsibilities: - Sourcing and pitching potential partners in Ireland and Scotland. - Helping to fill pipeline gaps. - Generating my own deals on top of my Market Developer responsibilities. - Liaising with and booking meetings for my assigned Field Sales representatives. - Keeping Salesforce up to date. - Assisted with the development and bug fixing of the CTI system. - Assisting with training new staff on Inside Sales and Market Development. Show less
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Newsquest
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Newspaper Publishing
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700 & Above Employee
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Media Sales Consultant
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Jul 2010 - May 2011
My role here involved generating new relationships with local businesses and maintain existing ones in my territory. As a consultant I would identify the needs of the businesses and match advertising and marketing solutions to their needs. Key responsibilities: - Creating new relationships with businesses in my territory. - Maintaining existing accounts. - Selling advertising packages and solutions. - Consulting with businesses to identify needs and matching those to the packages. - Keeping up to date with competitor publications and using these to find new businesses that are advertising elsewhere. Show less
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Assistant Manager
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Nov 2008 - Jun 2010
Key responsibilities: - Selling a variety of products. - Customer service and resolving problems. - Managing the Sales Assistant Team (3 people). - Staff training. - Building relationships with local businesses and organisations including The London Wasps professional rugby team. Key responsibilities: - Selling a variety of products. - Customer service and resolving problems. - Managing the Sales Assistant Team (3 people). - Staff training. - Building relationships with local businesses and organisations including The London Wasps professional rugby team.
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Education
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Esher College
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Esher High School
Community
