Experience

Octagon Theatre Bolton

• United Kingdom
• Performing Arts
• 1 - 100 Employee

• Head of Marketing and Communications

  • Jan 2016 - Present

  A senior leadership role at the Octagon Theatre heading up the organisation's marketing and communication activity and strategy as well as a wider role within the senior management team.Projects undertaken at the Octagon include:- Launch of new website and ticketing system.- Development and launch of new brand (including logo, visual identity and brand values).- Customer Journey Mapping and brand experience framework development and implementation. - Record sales during the organisation's 50th Anniversary season.- Management of communications during major capital project and reopening. - Development and implementation of customer segmentation.- A new pricing strategy to increase ticket yield and spend per head.- Development of a new employee appraisal process for the whole organisation.



The Lowry

• United Kingdom
• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• Marketing Manager

  • Apr 2014 - Dec 2015

  Within my time as Marketing Manager at the Octagon I was responsible for executing key areas of the overall marketing strategy in order ensure audience development, income and visitor figure targets were met. This encompassed line managing staff, managing the budget for large areas of the department, helping set visitor and income targets and ensuring the smooth running of many aspects of the department overall.I also managed the design, print, distribution and mailing of the season brochure. I developed a comprehensive brochure review which analysed quantitative and qualitative data to inform significant changes in the design and mailing of the print. This resulted in significant improvement in the ROI for the brochure and improved efficiency within the department. As well as leading on the brochure, I also led on key areas for audience development including cultivating a growing audience for dance at the venue. Again this involved a comprehensive review of the current audiences and informed strategies going forward to grow audiences for both traditional and contemporary dance.

• Marketing Executive

  • Jul 2012 - Apr 2014

  As Marketing Executive I led on Marketing campaigns from across the range of shows and exhibitions at The Lowry, including ballet, opera, musicals, drama, dance and gallery exhibitions. Working with companies such as Rambert, Birmingham Royal Ballet, National Theatre, Opera North and others, developing strong and productive relationships.



International Dance Festival Birmingham

• Entertainment Providers

• Marketing Officer

  • Oct 2011 - Jul 2012

  IDFB is a major biennial festival produced by DanceXchange and Birmingham Hippodrome, bringing international dance to venues and public places across Birmingham and the West Midlands. I was responsible for creating/leading individual show campaigns and supporting the whole festival campaign, including playing a key role in the production of the festival brochure and organising and hosting events across the festival including VIP receptions. IDFB is a major biennial festival produced by DanceXchange and Birmingham Hippodrome, bringing international dance to venues and public places across Birmingham and the West Midlands. I was responsible for creating/leading individual show campaigns and supporting the whole festival campaign, including playing a key role in the production of the festival brochure and organising and hosting events across the festival including VIP receptions.



Warwick Arts Centre

• Box Office Assistant Manager

  • Jun 2010 - Oct 2011

  I was responsible for ensuring the smooth running of the Box Office, including managing Box Office staff, ensuring excellent customer experience, running reports, and system administration. I was also responsible for promoting cross-sales opportunities which included research and development of a film membership scheme. In addition I took on a part-time role in the marketing department. This encompassed writing press releases, proof reading season brochures, updating the website and keeping the centre’s twitter and facebook pages up to date.