Experience

LRW: Now Material

• United States
• Market Research
• 1 - 100 Employee

• Senior Research Manager

  • Jan 2022 - Present

• Research Manager

  • Nov 2019 - Jan 2022

  - Drafted survey outlines, sampling plans, weighting schemes, topline reports, and report headlines- Managed translation and data processing vendors on over 10 projects and pushing when necessary to meet tight timelines- Led data collection for over 5 projects and adhered to strict quotas and timelines while achieving quality sample makeup- Executed over 25 ad tests for Fortune 100 client's DTC streaming service while remaining under-budget, delivering high quality recommendations, and acting as ad testing guru to the team- Drafted 3 report outlines complete with charting in order to map out a visually appealing, but effectively informative and digestible deck- Input over 10 entire questionnaires complete with complex logic and QC measures into in-house survey tool- Analyzed data to identify patterns and determine actionable insights and converted them into digestible reports for clients to share out with their broader internal team- Maintained day-to-day upkeep of financials for over 10 projects which included invoicing clients, submitting vendor POs, coordinating with vendors, and reporting to senior leadership- Oversaw resources to execute various projects tasks while retaining excellent data quality at every step- Demonstrated proficiency by having trained 3 new junior employees to competence, trained new senior leadership on ad testing trackers, and managed an intern- Managed over 15 research projects from start to finish while adhering to strict timelines- Acted as a Software Engineering Partner wherein feedback on in-house tools was provided to software developers in order to streamline processes and relieve pain points- Displayed excellent time management and prioritization ability by balancing over 4 projects at a time on several occasions Show less

• Research Associate

  • Aug 2018 - Nov 2019

  - Input over 5 entire questionnaires complete with complex logic and QC measures into in-house survey tool- Ensured surveys had minimal bugs and provided an optimal respondent experience- Collaborated with the programming, Global Data Collection, and Marketing and Data Science departments to ensure study needs and timing were met- Identified and tossed out respondents with low quality data/suspicious behavior- Ensured respondent weighting wasn't too drastic- Processed and tabulated data sets using SPSS Data Collection Survey Reporter- Charted and reported data in a digestible manner using PowerPoint and Google Slides- Provided project support for custom quant studies such as segmentations, ad testing, character strength, consumer decision journey, as well as trackers and 2 qualitative studies- Provided weekly updates to senior leadership on status of projects- Managed project financials by submitting POs, billing clients, coordinating with vendors, etc. Show less



Universal Studios Hollywood

• Greater Los Angeles Area

• Market Research Interviewer

  • Feb 2018 - Jun 2018

  - Served the Universal Studios Hollywood Consumer Insights team through data collection - Screened guests for criteria that determined interview eligibility - Facilitated interviews while recording responses via Qualtrics and adhering to strict methodologies and quotas - Served the Universal Studios Hollywood Consumer Insights team through data collection - Screened guests for criteria that determined interview eligibility - Facilitated interviews while recording responses via Qualtrics and adhering to strict methodologies and quotas



Market Research Club - California State Polytechnic University, Pomona

• Pomona, California

• Director of Fundraising

  • Nov 2017 - Jun 2018

  - Collaborated with a team of 9 other Executive Board members to ensure smooth club and fundraising operations - Organized and executed 7 on-campus food fundraising events yielding net sales of $780 - Cataloged financial activity of fundraising operations through Excel - Collaborated with a team of 9 other Executive Board members to ensure smooth club and fundraising operations - Organized and executed 7 on-campus food fundraising events yielding net sales of $780 - Cataloged financial activity of fundraising operations through Excel



California State Polytechnic University-Pomona

• Pomona, CA

• Market Research Consultant - Academic Project

  • Jan 2018 - Mar 2018

  - Delivered an entire market research project for a multinational, B2B, industry leader corporation (market value ~$20b) in order to reduce uncertainty and risk involved with transitioning from a product-oriented business model to a service-oriented model - Collaborated with a team of nine to design a quantitative 15 question Qualtrics survey and a qualitative 35 question phone interview script for a sample of five business owners - Synthesized actionable insight from a data set of 402 possible responses using cross-tab reports - Practiced Excel functions (index/match, hlookup/vlookup, if statements, offset, concat) - Compiled secondary data using peer-reviewed articles from online databases - Contributed to the devising and presenting of a final report to the client via international video conference Show less



Jamba

• United States
• Food and Beverage Services
• 700 & Above Employee

• Team Member

  • Jul 2015 - Aug 2016

  - Understood the strengths and weaknesses of all products in order to properly inform and recommend products to the (health conscious) customer - Worked closely with customers to identify appropriate products in order to meet their needs, wants, and expectations - Provided excellent customer service in terms of maintaining and meeting standards and expectations of the overall customer experience - Ensured all sales and promotion quotas were fulfilled (top salesperson of the 2015 Winter gift cards promotion) - Handled ~$500 cash daily - Coordinated with coworkers to improve logistical efficiency Show less