Charlie Kopplin

Director of Marketing at Heating Solutions Sales Company
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Milwaukee

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Credentials

  • Augmented Reality Marketing
    LinkedIn
    Nov, 2021
    - Nov, 2024
  • How Blockchains Will Change Business
    LinkedIn
    May, 2021
    - Nov, 2024
  • Artificial Intelligence Foundations: Machine Learning
    LinkedIn
    Feb, 2021
    - Nov, 2024

Experience

  • Heating Solutions Sales Company
    • United States
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Director of Marketing
      • Sep 2022 - Present

      Developing the marketing and product management functions while guiding corporate growth strategies. Establishing the teams and processes to drive growth in the Burnham Holdings' residential, commercial and industrial boiler brands in a changing HVAC marketplace. Developing the marketing and product management functions while guiding corporate growth strategies. Establishing the teams and processes to drive growth in the Burnham Holdings' residential, commercial and industrial boiler brands in a changing HVAC marketplace.

  • Enerpac
    • United States
    • Machinery Manufacturing
    • 300 - 400 Employee
    • Director of Strategic Marketing
      • Oct 2019 - Aug 2022

      Manage high-level global marketing and e-commerce strategies, driving collaboration alignment across functions. Execute resulting strategies through implementation of new processes, organizational design and change management. Redesigned front-to-end product commercialization process, leading global cross-functional team collaboration to alignment on an optimized launch process resulting in 2x+ revenue. Refined digital initiatives through continuing market analysis and customer segmentation, merchandising improvements and the implementation of new metrics. Show less

    • Director of Marketing - Americas
      • Mar 2016 - Oct 2019

      Led marketing strategies and new product marketing efforts for North and Latin America, driving sales through budget planning and pricing management for 10,000 SKU portfolio. Transformed the global marketing team structure by leading a major reorganization that allowed the launch and scaling of integrated campaigns with redesigned KPIs, automation and ABM technology. Designed content for deployment across digital channels, including virtual event marketing and launch of new e-learning platform. Led major branding refresh of the core business units and rebranding efforts for the company. Show less

    • Global Product Manager - Enerpac
      • Dec 2013 - Mar 2016

      Managed P&L and grew a global product line through the development of new product roadmaps, value engineering, SKU rationalizations and pricing actions.Conducted global market research to identify key points of value and conjoint analyses to quantify customers' willingness to pay for improvements. Facilitated cross-functional teams to generate cost reduction opportunities, increasing category profitability through SKU rationalization and reduction of operational footprint.

  • Rexnord
    • United States
    • Machinery Manufacturing
    • 700 & Above Employee
    • Global Product Manager
      • Oct 2011 - Dec 2013

      Created the strategy behind a vertical marketing plan through the development of complex analytical models with detailed market and equipment applications. Collaborated with the sales team to develop and execute corresponding sales and marketing strategy. Managed global product portfolio and product roadmap. Lead product development project that expanded manufacturing capabilities in China to capitalize on the country's mining growth. Created the strategy behind a vertical marketing plan through the development of complex analytical models with detailed market and equipment applications. Collaborated with the sales team to develop and execute corresponding sales and marketing strategy. Managed global product portfolio and product roadmap. Lead product development project that expanded manufacturing capabilities in China to capitalize on the country's mining growth.

  • Kohler Co.
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Associate Product Manager
      • Sep 2007 - Oct 2011

      Lead and managed category strategy and overall business profitability. Owned growth strategy from customer research to product strategy, development and launch. Collaborated with sales on multiple +$10M retail accounts.

    • Senior Mechanical Project Engineer
      • Aug 2004 - Sep 2007

      Lead the advanced development of low to no water usage plumbing fixtures. These projects included industry and patent research, proofs of concept, technology roadmapping, and regular presentations to executive management. Utilized physical and computer models to improve performance of Kohler and Sterling brand toilets.

Education

  • The University of Chicago Booth School of Business
    M.B.A., General & Strategic Management, Finance, Entrepreneurship
    2007 - 2010
  • University of Wisconsin-Madison
    M.S., Mechanical Engineering
    2002 - 2004
  • University of Wisconsin-Madison
    B.S., Mechanical Engineering
    1998 - 2002

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