Experience

drewl

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Founder & Creative Director

  • Feb 2019 - Present

  London, United Kingdom At Drewl, my role extends beyond the conventional paradigms of a Co-founder and Creative Director. I lead a talented team of Designers and Web Developers dedicated to transforming the digital landscape by crafting innovative and engaging websites that truly define and elevate brands. We firmly believe in disrupting traditional notions by proving that aesthetics and high performance are not mutually exclusive. We design with the end-user in mind. Our work embodies our deep understanding… Show more At Drewl, my role extends beyond the conventional paradigms of a Co-founder and Creative Director. I lead a talented team of Designers and Web Developers dedicated to transforming the digital landscape by crafting innovative and engaging websites that truly define and elevate brands. We firmly believe in disrupting traditional notions by proving that aesthetics and high performance are not mutually exclusive. We design with the end-user in mind. Our work embodies our deep understanding of user behaviour and how best to translate that into intuitive, captivating web experiences. Furthermore, we pride ourselves on our ability to leverage cutting-edge technologies to overcome limitations and set new benchmarks in the web development arena. The satisfaction of our clients and the success of their brands are our ultimate rewards, and we continually strive to redefine the possibilities and set the standard for the future of digital products. Show less



Headless.com

• Internet Publishing

• Co-Founder

  • Oct 2022 - Present

  London, England, United Kingdom As a Co-founder of Headless.com, my main role is to shape and guide the overall brand direction, empowering the development community by providing an innovative platform for learning and sharing knowledge on building headless websites across various CMS. I oversee the creation of engaging, informative documentation, often collaborating with fellow industry leaders. This involves my active involvement in art direction and the creation of marketing collateral and assets, ensuring our… Show more As a Co-founder of Headless.com, my main role is to shape and guide the overall brand direction, empowering the development community by providing an innovative platform for learning and sharing knowledge on building headless websites across various CMS. I oversee the creation of engaging, informative documentation, often collaborating with fellow industry leaders. This involves my active involvement in art direction and the creation of marketing collateral and assets, ensuring our message is both attractive and effective. Through this endeavor, I'm committed to fostering a vibrant, collaborative community where developers can expand their skills, discover new approaches, and contribute to the evolution of headless web development. Show less



Provineer

• United Kingdom
• Software Development
• 1 - 100 Employee

• Co-Founder & Chief Design Officer

  • May 2021 - Present

  As the Co-founder and Chief Design Officer at Provineer, my role is deeply intertwined with both the aesthetic and functional aspects of our product offerings. Charged with leading our design and innovation initiatives, I oversee the strategic direction of all things design - from the blueprinting of information architecture to the meticulous crafting of user interfaces. My mission at Provineer is to ensure our products don't just visually engage, but also resonate with users at a… Show more As the Co-founder and Chief Design Officer at Provineer, my role is deeply intertwined with both the aesthetic and functional aspects of our product offerings. Charged with leading our design and innovation initiatives, I oversee the strategic direction of all things design - from the blueprinting of information architecture to the meticulous crafting of user interfaces. My mission at Provineer is to ensure our products don't just visually engage, but also resonate with users at a fundamental level. This is achieved by balancing attractive graphic design with an intuitive user experience, essentially creating a seamless, rewarding interaction for every individual who interacts with our platform. It's not just about creating a product; it's about crafting an experience that empowers and protects the creative process in the Web3 space. Each decision made, each design path chosen, is a commitment to making Provineer a vital tool for creatives to protect their intellectual properties in a rapidly evolving digital ecosystem. Show less



Android Authority

• Online Audio and Video Media
• 1 - 100 Employee

• UX Designer

  • Sep 2017 - Feb 2019

  In my tenure as a UX Designer at Android Authority, a top-tier tech online publication, I had the unique opportunity to contribute to a brand refresh that repositioned us as an industry leader in the tech news space. My role was centred around product design, with the objective of crafting exceptional user experiences and impactful social content across multiple platforms, including mobile apps, web, social media, and print. I spearheaded design initiatives that added value to our… Show more In my tenure as a UX Designer at Android Authority, a top-tier tech online publication, I had the unique opportunity to contribute to a brand refresh that repositioned us as an industry leader in the tech news space. My role was centred around product design, with the objective of crafting exceptional user experiences and impactful social content across multiple platforms, including mobile apps, web, social media, and print. I spearheaded design initiatives that added value to our readers' experiences, leveraging the power of intuitive design to make complex tech narratives more accessible and engaging. As part of a global team, I played a pivotal role in the design and content creation for worldwide events like CES & MWC. This journey with Android Authority instilled in me a deep understanding of how seamless UX design, when combined with meaningful content, can transform the way audiences interact with a brand. Show less



Stealth

• India
• Information Technology & Services
• 1 - 100 Employee

• UX Designer

  • Sep 2016 - Feb 2019

  London, England, United Kingdom In my tenure as a Freelance UX Designer, I led a multifaceted role, collaborating with a diverse client base across various industries. Each project served as a unique challenge, where I employed a balance of creativity, strategic thinking, and user-centric design principles to craft optimal digital experiences. My engagement with clients extended beyond traditional design delivery; it involved a deep understanding of their business goals, vision, and user needs. This thorough… Show more In my tenure as a Freelance UX Designer, I led a multifaceted role, collaborating with a diverse client base across various industries. Each project served as a unique challenge, where I employed a balance of creativity, strategic thinking, and user-centric design principles to craft optimal digital experiences. My engagement with clients extended beyond traditional design delivery; it involved a deep understanding of their business goals, vision, and user needs. This thorough comprehension was translated into strategic design solutions that captured the essence of their brands and drove the desired user actions. My responsibilities encompassed a wide spectrum of UX tasks: conducting user research to inform user personas and journey maps, developing comprehensive wireframes and prototypes, and actualising UI designs that were as aesthetically pleasing as they were functional. This period of my career amplified my passion for UX design and its potential to connect businesses with their users in a meaningful way. It served as a testament to my unwavering commitment to excellence in the UX design field, elevating brands and fostering user engagement through strategic, user-centric design. Show less



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Designer

  • Jul 2017 - Sep 2017

  London, United Kingdom As a Designer at PepsiCo, I was deeply involved in strategic brand positioning, designing with a targeted audience in mind and creating content that resonates with their expectations and lifestyles, all while upholding the values that define each unique brand. I was privileged to work with major accounts such as Tostitos, Walkers, and Stacy’s, enhancing their brand narratives through innovative digital content.



Whistl UK Ltd

• United Kingdom
• Transportation, Logistics, Supply Chain and Storage
• 500 - 600 Employee

• Designer

  • Aug 2016 - Aug 2016

  Marlow During my tenure as a Designer at Whistl, I worked closely with a stellar marketing team, applying my design expertise to craft a complementary secondary visual language. This language found its expression across various facets of Whistl's intranet, impacting its visual appeal and usability.