Charlie Chu

Assistant Campaign Manager at Money101
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Contact Information
us****@****om
(386) 825-5501
Location
New Taipei City, New Taipei City, Taiwan, TW

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Credentials

  • Buying on Facebook
    Meta
    Oct, 2022
    - Nov, 2024
  • Define Your Audience
    Meta
    Oct, 2022
    - Nov, 2024
  • Facebook Bid Strategies
    Meta
    Oct, 2022
    - Nov, 2024
  • From business goals to ad objectives
    Meta
    Oct, 2022
    - Nov, 2024
  • Google Analytics Certification
    Skillshop
    Apr, 2023
    - Nov, 2024

Experience

  • Money101
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Assistant Campaign Manager
      • Feb 2021 - Present

      Annual Strategic & Campaign Planning ➣ Annual Goals and Strategic Planning ➣ Brand Awareness Building ➣ Chronogram Management Digital Advertising ➣ Creative Design (Facebook/Line/GDN) ➣ WOM Marketing ➣ Promotion Plan Own Media Management ➣ Facebook / Instagram ➣ LINE Push / LINE VOOM ➣ EDM / Blog CRM ➣ MGM / Upsell ➣ Member Awards ➣ EC Store (Member Only) Achievement ✧ Rev increase 30% YOY ✧ Social Media followers increase 70% (Feb.2021 till Apr 2022) ✧ Optimization Campaign SOP (3/month -> 15/month) ✧ Establish EC store for Member Awards (Gift select /MGM) Show less

  • Klook
    • Hong Kong
    • Travel Arrangements
    • 700 & Above Employee
    • Senior Marketing Associate - Campaign
      • Apr 2019 - Dec 2020

      Online Campaign & Website Management ➢ Monthly Campaign Planning (Theme / Promotion) ➢ Product Select / Discount Highlight ➢ Website Banner (Schedule / Launch) ➢ Campaign Page (Set up / maintain) ➢ Promo Code (Create / Budget control / Data Analysis) Offline Event Planning & Execution ➢ Annual Goals and Strategic Planning ➢ Brand Awareness Building ➢ Chronogram Management ➢ Budget Control ➢ Event Planning/ Preceding Operation Travel Fair ➢ Offline Booth & Promotion Planning ➢ Product Coordinating ➢ Brochure Develope ➢ Promocode Management ➢ Interactive Game Planning CRM Management ➢ EDM ➢ App Push Show less

  • GLORIA OUTLETS
    • Taoyuan, Taiwan
    • Event & PR Assistant Supervisor
      • Sep 2016 - Nov 2018

      Annual Marketing Plan & PR Strategy ➢ Preproposal & proposal coordinating ➢ Chronogram Management ➢ Cross-function Communication ➢ Budget Control Seasonal Campaign & Consumer Event ➢ Consumer Event Planning (Calendar, Decoration, Advertisement) ➢ Advertising Organization (Press Conference, Media Gathering, KOL) ➢ ROI Evaluation Media Relationship ➢ NR Organization (News Angle Creation, Photoshoot, Follow-up Call, Media Exposure) ➢ Media Contact Maintain ➢ Interview Set-up ➢ Media Gift Self-Media ➢ Facebook & Instagram ➢ YouTube & Vimeo ➢ Official Website Maintain (Banner, Tenants Profile, Screen Wall) ➢ eDM Customer Relationship ➢ New VIP System developing and Purchasing Behavior Analysing ➢ Membership Birthday Gift Select ➢ GWP Event Crisis Management ➢ Customer Complaint Solving (Statement Drafting, Media Evaluation, Cross-department Focus, Respond Strategy, Follow-up Report) Third Party Management ➢ Third Party Coordination ➢ Government Agencies Negotiation ➢ Cross-promotion / Venue Rental Achievement ➢ Fans on Facebook increase 75% within 2 years (80,565 -> 145,623) ➢ VIP Member increase 50% within 1 years (103,411 ->160,345) ➢ 2017 Christmas Event attract over 1 million visit during 45 days ➢ Honor Award of Golden Torch Award Selection 2018 Winner Show less

  • 2WIN COMMUNICATION COMPANY
    • Taipei, Taiwan
    • Marketing Event Executive
      • Nov 2014 - Jul 2015

      News Update & Alert ➢ Daily & Monthly Report Consumer Event Planning & Execution ➢ Road Show / Press Conference / Consumer Event ➢ Client Communication ➢ Third Party Negotiation News Update & Alert ➢ Daily & Monthly Report Consumer Event Planning & Execution ➢ Road Show / Press Conference / Consumer Event ➢ Client Communication ➢ Third Party Negotiation

  • GOLDEN EVENT COMPANY
    • Marketing Event Assistant
      • Aug 2013 - Oct 2014

      Model Show Planning & Execution ➢ Clothing & Accessories Prepare ➢ Casting / Fitting ➢ Stage Design / Room Decoration ➢ Backstage Control Model Show Planning & Execution ➢ Clothing & Accessories Prepare ➢ Casting / Fitting ➢ Stage Design / Room Decoration ➢ Backstage Control

  • Perisher Ski Resort
    • Australia
    • Travel Arrangements
    • 100 - 200 Employee
    • Housekeeping Supervisor
      • May 2012 - Sep 2012

      ➢ Manpower Control ➢ Daily Work Assignment ➢ Customer Service ➢ Work Supervision ➢ Manpower Control ➢ Daily Work Assignment ➢ Customer Service ➢ Work Supervision

Education

  • 國立中興大學
    Bachelor's degree, Soil Environment Science
    2007 - 2011

Community

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