Experience

KnowledgeWave

• South Burlington, Vermont

• Inbound Marketing Coordinator & Customer Success Representative

  • Dec 2018 - Dec 2019

  As the Inbound Marketing Coordinator, I work closely with the Marketing team and leadership to set goals, propose new content and execute KnowledgeWave's inbound marketing plan. Inbound Marketing Coordinator Responsibilities: -Assist in the planning and execution of KnowledgeWave's inbound marketing efforts to reach and influence our target audiences. -Use our marketing automation platform (HubSpot) to influence and nurture prospects. -Feed a regular supply of qualified… Show more As the Inbound Marketing Coordinator, I work closely with the Marketing team and leadership to set goals, propose new content and execute KnowledgeWave's inbound marketing plan. Inbound Marketing Coordinator Responsibilities: -Assist in the planning and execution of KnowledgeWave's inbound marketing efforts to reach and influence our target audiences. -Use our marketing automation platform (HubSpot) to influence and nurture prospects. -Feed a regular supply of qualified leads to the Sales Team. -Recommend and execute social media campaigns relating to major company initiatives. -Conduct research to continuously evaluate, monitor, and report on the effectiveness of KnowledgeWave's marketing campaigns. -Manage the KnowledgeWave Blog by creating, editing and monitoring the engagement of posts. -Monitor/manage all SEO efforts of the KnowledgeWave website. As a Customer Success Representative, I focus on customer retention through product adoption and customer satisfaction. This is a dynamic position where I advise and educate clients on the products and services to which they are subscribed. Customer Success Representative Responsibilities: -Develop and implement a system for maximizing customer renewals. -Help clients understand the expected business value of their KnowledgeWave subscription. -Build and maintain strong, lasting client relationships within our existing client channel and our reseller channels. -Renew existing clients on a monthly, quarterly or annual basis. -Deliver solutions according to client needs and business objectives. -Identify new opportunities and refer them to the Business Development team. -Collaborate with the support and sales teams to ensure optimal system performance. -Recognize and alert management to trends impacting the client/user experience. -Communicate with clients on a regular basis via phone, email and online. -Track client communications and client status. -Escalate issues to support and sales teams as necessary. Show less As the Inbound Marketing Coordinator, I work closely with the Marketing team and leadership to set goals, propose new content and execute KnowledgeWave's inbound marketing plan. Inbound Marketing Coordinator Responsibilities: -Assist in the planning and execution of KnowledgeWave's inbound marketing efforts to reach and influence our target audiences. -Use our marketing automation platform (HubSpot) to influence and nurture prospects. -Feed a regular supply of qualified… Show more As the Inbound Marketing Coordinator, I work closely with the Marketing team and leadership to set goals, propose new content and execute KnowledgeWave's inbound marketing plan. Inbound Marketing Coordinator Responsibilities: -Assist in the planning and execution of KnowledgeWave's inbound marketing efforts to reach and influence our target audiences. -Use our marketing automation platform (HubSpot) to influence and nurture prospects. -Feed a regular supply of qualified leads to the Sales Team. -Recommend and execute social media campaigns relating to major company initiatives. -Conduct research to continuously evaluate, monitor, and report on the effectiveness of KnowledgeWave's marketing campaigns. -Manage the KnowledgeWave Blog by creating, editing and monitoring the engagement of posts. -Monitor/manage all SEO efforts of the KnowledgeWave website. As a Customer Success Representative, I focus on customer retention through product adoption and customer satisfaction. This is a dynamic position where I advise and educate clients on the products and services to which they are subscribed. Customer Success Representative Responsibilities: -Develop and implement a system for maximizing customer renewals. -Help clients understand the expected business value of their KnowledgeWave subscription. -Build and maintain strong, lasting client relationships within our existing client channel and our reseller channels. -Renew existing clients on a monthly, quarterly or annual basis. -Deliver solutions according to client needs and business objectives. -Identify new opportunities and refer them to the Business Development team. -Collaborate with the support and sales teams to ensure optimal system performance. -Recognize and alert management to trends impacting the client/user experience. -Communicate with clients on a regular basis via phone, email and online. -Track client communications and client status. -Escalate issues to support and sales teams as necessary. Show less



Dee Physical Therapy

• Shelburne, Vermont

• Physical Therapy Aide

  • Jan 2017 - Dec 2018

  Coordinated, directed, and evaluated proper, functional therapy activities under the supervision of Physical Therapists. Maintained the therapy area by cleaning and setting up the necessary equipment for patient exercises. Observed & responded to patient development during therapy sessions, making sure to monitor form and overall performance. Coordinated, directed, and evaluated proper, functional therapy activities under the supervision of Physical Therapists. Maintained the therapy area by cleaning and setting up the necessary equipment for patient exercises. Observed & responded to patient development during therapy sessions, making sure to monitor form and overall performance.



Tenth Crow Creative

• Burlington, Vermont

• Marketing Coordinator & Assistant Brand Manager

  • Feb 2016 - Oct 2016

  Supported all Brand Managers with major accounts by conducting industry research, sourcing vendors for the purchase of promotional products, placing regional media buys (print, radio & TV) and tracking campaign spending for media plans pertaining to a diverse range of clients (health care, finance, consumer goods, etc.). Acted as the traffic coordinator & point of contact for the entire company by optimizing office workflow, setting up internal/external company meetings, and implementing… Show more Supported all Brand Managers with major accounts by conducting industry research, sourcing vendors for the purchase of promotional products, placing regional media buys (print, radio & TV) and tracking campaign spending for media plans pertaining to a diverse range of clients (health care, finance, consumer goods, etc.). Acted as the traffic coordinator & point of contact for the entire company by optimizing office workflow, setting up internal/external company meetings, and implementing project management software in order to improve the tracking of project deadlines. Assisted with the company rebranding efforts from Lisaius Marketing to Tenth Crow Creative by focusing on our new website SEO (keywords, meta descriptions, image alt tags, backlinking, etc.) while also performing detailed competitive analysis on area competitors. Show less Supported all Brand Managers with major accounts by conducting industry research, sourcing vendors for the purchase of promotional products, placing regional media buys (print, radio & TV) and tracking campaign spending for media plans pertaining to a diverse range of clients (health care, finance, consumer goods, etc.). Acted as the traffic coordinator & point of contact for the entire company by optimizing office workflow, setting up internal/external company meetings, and implementing… Show more Supported all Brand Managers with major accounts by conducting industry research, sourcing vendors for the purchase of promotional products, placing regional media buys (print, radio & TV) and tracking campaign spending for media plans pertaining to a diverse range of clients (health care, finance, consumer goods, etc.). Acted as the traffic coordinator & point of contact for the entire company by optimizing office workflow, setting up internal/external company meetings, and implementing project management software in order to improve the tracking of project deadlines. Assisted with the company rebranding efforts from Lisaius Marketing to Tenth Crow Creative by focusing on our new website SEO (keywords, meta descriptions, image alt tags, backlinking, etc.) while also performing detailed competitive analysis on area competitors. Show less



Lake Champlain Chocolates

• Burlington, Vermont

• Marketing Intern

  • Jun 2014 - Aug 2014

  Conducted research of area competitors' marketing strategies and their product mix in order to help find ways that the business could stand out and differentiate itself in a crowded market. Assisted in product marketing strategies by evaluating product packaging, compiling and analyzing customer reviews in order to determine the strengths and weaknesses of the current product mix. Analyzed & reviewed 80+ restaurants in the Burlington, Vermont area by completing competitive… Show more Conducted research of area competitors' marketing strategies and their product mix in order to help find ways that the business could stand out and differentiate itself in a crowded market. Assisted in product marketing strategies by evaluating product packaging, compiling and analyzing customer reviews in order to determine the strengths and weaknesses of the current product mix. Analyzed & reviewed 80+ restaurants in the Burlington, Vermont area by completing competitive analyses on each location, specifically looking for similarities and differences among regional competitors. Show less Conducted research of area competitors' marketing strategies and their product mix in order to help find ways that the business could stand out and differentiate itself in a crowded market. Assisted in product marketing strategies by evaluating product packaging, compiling and analyzing customer reviews in order to determine the strengths and weaknesses of the current product mix. Analyzed & reviewed 80+ restaurants in the Burlington, Vermont area by completing competitive… Show more Conducted research of area competitors' marketing strategies and their product mix in order to help find ways that the business could stand out and differentiate itself in a crowded market. Assisted in product marketing strategies by evaluating product packaging, compiling and analyzing customer reviews in order to determine the strengths and weaknesses of the current product mix. Analyzed & reviewed 80+ restaurants in the Burlington, Vermont area by completing competitive analyses on each location, specifically looking for similarities and differences among regional competitors. Show less



Dakin Farm

• Ferrisburgh, Vermont

• Marketing Intern

  • Jun 2014 - Aug 2014

  Researched area competitors, looking specifically at ways to improve the Dakin Farm retail store and visitor center. Created an educational marketing promotion video, focused on sharing the story of Dakin Farm and its company mission while sharing how their products are locally sourced & produced. Assisted with the company's product photoshoot for their annual magazine by sorting/organizing props, and also aided with the selection of photos for the final edition. Researched area competitors, looking specifically at ways to improve the Dakin Farm retail store and visitor center. Created an educational marketing promotion video, focused on sharing the story of Dakin Farm and its company mission while sharing how their products are locally sourced & produced. Assisted with the company's product photoshoot for their annual magazine by sorting/organizing props, and also aided with the selection of photos for the final edition.



Barkeaters Restaurant

• Shelburne, Vermont

• Summer Waitstaff

  • Jun 2010 - Aug 2013

  Assisted with food preparation and service while maintaining restaurant cleanliness. Interfaced with local and out of state customers on a daily basis and provided detailed information on the surrounding area. Monitored inventory and purchased supplies when directed by supervisors. Assisted with food preparation and service while maintaining restaurant cleanliness. Interfaced with local and out of state customers on a daily basis and provided detailed information on the surrounding area. Monitored inventory and purchased supplies when directed by supervisors.