Charlie Heyer
Creative Partner at Guenther Creative- Claim this Profile
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Bio
Experience
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Guenther Creative
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United States
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Advertising Services
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1 - 100 Employee
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Creative Partner
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Jan 2019 - Present
Blending film, social media, branding, and integrated campaign strategy to win results for organizations that seek to grow the common good. Blending film, social media, branding, and integrated campaign strategy to win results for organizations that seek to grow the common good.
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Amazon
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United States
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Software Development
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700 & Above Employee
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Product Manager - Print on Demand
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Sep 2016 - Dec 2018
Putting the right tools and capabilities in place to help authors and publishers get more books into the hands of Amazon customers.• Defined vision and customer need for new global printing options to be built in collaboration with 17 stakeholder teams.• Led collaboration between Business, Learning Development, and Tech to develop Support section for global publisher web portal.• Established relationships with international support teams to identify and execute on opportunities to reduce the cost of publisher support work.• Trained new Content Acquisition team members on publisher support and business management processes.• Authored proposal documents that inspired internal leadership to fund a project to improve the publisher experience for digital file management.
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Instock Manager - Movies & Music
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Jul 2014 - Aug 2016
Driving continuous improvement in a mature billion-dollar supply chain.• Led weekly calls, performance reviews, and project negotiations with 3 Top-5 vendors to improve operations performance and strengthen relationships.• Created and facilitated trainings to teach inventory & catalog troubleshooting best practices to 15-person Vendor Management team.• Organized vendor and Amazon warehouse visits to deep-dive current processes and influence engineering team roadmaps to drive operational improvements.• Developed and administered unique holiday promotion program by creating Excel forecasting tools, writing pitch materials for vendors, and reporting on results.
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Brand Specialist - Sports & Outdoors
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Aug 2012 - Jul 2014
Helping brands capture the potential of ecommerce to connect with new customers.• Advised leadership from two top brands on strategy for marketing, promotions, product launches, and operations via weekly calls and quarterly reviews.• Planned and executed the first annual Bike Commuter Expo, with over 700 attendees, to grow awareness of Amazon’s Outdoor industry presence.• Created and executed outreach and onboarding strategy for 90 new vendor accounts via trade show meetings and follow-up walkthroughs.
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Evolving Communications, LLC
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United States
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Media Production
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Intern
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Aug 2010 - Mar 2011
Finding and telling stories to celebrate the impact of scientists, doctors, and artists. • Directed, filmed, and edited promotional videos for international medical nonprofit Take Heart Association Project Inc. and Georgetown’s Letelier Theater. • Collaborated with production team to scout locations, compile source material, and edit scripts on video projects for the National Academies and White House. Finding and telling stories to celebrate the impact of scientists, doctors, and artists. • Directed, filmed, and edited promotional videos for international medical nonprofit Take Heart Association Project Inc. and Georgetown’s Letelier Theater. • Collaborated with production team to scout locations, compile source material, and edit scripts on video projects for the National Academies and White House.
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BB&T
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United States
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Financial Services
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700 & Above Employee
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Teller
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May 2008 - May 2010
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William & Mary
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United States
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Higher Education
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700 & Above Employee
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Research Assistant - Psychology Department
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Sep 2008 - Apr 2010
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Education
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University of Virginia
MS, Commerce -
The College of William and Mary
BA, Psychology, Music