Charli F.
Head of Operations at Hello Earth | Award Winning, B Corp™ Digital Agency- Claim this Profile
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Topline Score
Bio
Matthew Barnett
Charli has been fantastic in helping Bonjoro reach new audiences through targeted media relations in Australia ...and across the globe. Ultimately our goal is to drive more referral traffic (and the right traffic) and she's nailed this for us. More than all that, we truly feel Charli is a member of the team, super pro-active and great to work with - definately hit her up!
Jasmine De Martin
Working with Charli is an absolute dream. As my key account director, at Magnum & Co, Charli was professional, personable and dedicated to shared goals. Charli has keen attention to detail, high client focus and is determined to ensure success and value for your campaign. From the first phone conversation I had with Charli, to working together for a year, Charli was on the job and highly invested in delivering quality outcomes, which stood out from the crowd. A pleasure to work with, Charli is creative, innovative and possesses in depth knowledge and insight in her field.
Matthew Barnett
Charli has been fantastic in helping Bonjoro reach new audiences through targeted media relations in Australia ...and across the globe. Ultimately our goal is to drive more referral traffic (and the right traffic) and she's nailed this for us. More than all that, we truly feel Charli is a member of the team, super pro-active and great to work with - definately hit her up!
Jasmine De Martin
Working with Charli is an absolute dream. As my key account director, at Magnum & Co, Charli was professional, personable and dedicated to shared goals. Charli has keen attention to detail, high client focus and is determined to ensure success and value for your campaign. From the first phone conversation I had with Charli, to working together for a year, Charli was on the job and highly invested in delivering quality outcomes, which stood out from the crowd. A pleasure to work with, Charli is creative, innovative and possesses in depth knowledge and insight in her field.
Matthew Barnett
Charli has been fantastic in helping Bonjoro reach new audiences through targeted media relations in Australia ...and across the globe. Ultimately our goal is to drive more referral traffic (and the right traffic) and she's nailed this for us. More than all that, we truly feel Charli is a member of the team, super pro-active and great to work with - definately hit her up!
Jasmine De Martin
Working with Charli is an absolute dream. As my key account director, at Magnum & Co, Charli was professional, personable and dedicated to shared goals. Charli has keen attention to detail, high client focus and is determined to ensure success and value for your campaign. From the first phone conversation I had with Charli, to working together for a year, Charli was on the job and highly invested in delivering quality outcomes, which stood out from the crowd. A pleasure to work with, Charli is creative, innovative and possesses in depth knowledge and insight in her field.
Matthew Barnett
Charli has been fantastic in helping Bonjoro reach new audiences through targeted media relations in Australia ...and across the globe. Ultimately our goal is to drive more referral traffic (and the right traffic) and she's nailed this for us. More than all that, we truly feel Charli is a member of the team, super pro-active and great to work with - definately hit her up!
Jasmine De Martin
Working with Charli is an absolute dream. As my key account director, at Magnum & Co, Charli was professional, personable and dedicated to shared goals. Charli has keen attention to detail, high client focus and is determined to ensure success and value for your campaign. From the first phone conversation I had with Charli, to working together for a year, Charli was on the job and highly invested in delivering quality outcomes, which stood out from the crowd. A pleasure to work with, Charli is creative, innovative and possesses in depth knowledge and insight in her field.
Credentials
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Simplified Retail Model Elite Masterclass July 2021 Edition
BUENA ONDAJul, 2021- Nov, 2024 -
Mental Health First Aid
Sky BoundersNov, 2018- Nov, 2024
Experience
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Hello Earth | Award Winning, B Corp™ Digital Agency
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Head of Operations
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Dec 2022 - Present
Focusing on putting people, purpose and innovation at the heart of this award-winning agency. Focusing on putting people, purpose and innovation at the heart of this award-winning agency.
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Cambridge Institute for Sustainability Leadership (CISL)
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United Kingdom
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Education
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200 - 300 Employee
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Writer - Sustainable Marketing, Media & Creative
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Feb 2022 - Present
Converting curated research into lessons, casebooks and notes for CISL's sustainability in marketing, media and creative online course.
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Writer - Business & Social Justice
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Aug 2022 - Dec 2022
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GetSmarter
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South Africa
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E-Learning Providers
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100 - 200 Employee
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Course Assessor
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Sep 2022 - Present
Assessing assignments for Cambridge Institute for Sustainability Leadership's Sustainable Marketing, Media and Creative online course. Assessing assignments for Cambridge Institute for Sustainability Leadership's Sustainable Marketing, Media and Creative online course.
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Podcast Host
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Jan 2022 - Present
Easy Being Green? is a podcast that explores if there is such thing as a truly sustainable business…yet? We share the stories, successes and lessons learned from the movers and shakers in the world of green business, so others on their impact business journey can learn how to differentiate themselves, whilst solving problems for the good of the earth. Easy Being Green? is a podcast that explores if there is such thing as a truly sustainable business…yet? We share the stories, successes and lessons learned from the movers and shakers in the world of green business, so others on their impact business journey can learn how to differentiate themselves, whilst solving problems for the good of the earth.
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University of Exeter
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United Kingdom
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Higher Education
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700 & Above Employee
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Career Mentor
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Oct 2018 - Dec 2022
Exeter University's Career Mentor Scheme is a popular employability scheme, which matches a current student (undergraduate or postgraduate) or graduate (up to 3 years post-graduation) with an experienced professional for one-to-one support, sector insight and advice for up to 6 months. I get so much joy from supporting the next generation of talented women find their feet in a career they are passionate about. The best part is hearing they have landed their first dream job. Congratulations to all my mentees who are now working in the industry they love! Show less
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Earth Collective - Power in Positivity
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Australia
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Online Audio and Video Media
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Editor
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Jul 2020 - Jun 2022
WeAreEarthCollective.com was a planet-positive news and lifestyle destination. Our mission was to drive positive change for the planet via inspirational stories that motivated our community into action. WeAreEarthCollective.com was a planet-positive news and lifestyle destination. Our mission was to drive positive change for the planet via inspirational stories that motivated our community into action.
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The Clean Collective Ltd Pty
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Australia | United Kingdom | United States
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Chief Communications Officer
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Mar 2018 - Jul 2020
Key achievements: - Increased Instagram following by >2000% - Increased Facebook following by >7000% - PR coverage generated with a total OTS figure of >71M - 24 new influencer partnerships formed, producing unique content & reaching an audience of 1.3M Key achievements: - Increased Instagram following by >2000% - Increased Facebook following by >7000% - PR coverage generated with a total OTS figure of >71M - 24 new influencer partnerships formed, producing unique content & reaching an audience of 1.3M
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Start Here Marketing
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Australia
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Founder and Director
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Jul 2017 - Jun 2019
A content marketing consultancy with a conscience, specialists in working with purpose-led startups and small busineses. A content marketing consultancy with a conscience, specialists in working with purpose-led startups and small busineses.
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Hopeful Monsters
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Australia
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Advertising Services
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1 - 100 Employee
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Head Of Planning
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Mar 2017 - Jul 2017
Magnum & Co’s heritage is in communications; founded in 2005 as a traditional PR agency. I am privileged to have been part of the agency’s senior leadership team, throughout its transition to a full service marketing agency. My role was split between planning, strategy development, team leadership, business development, revenue generation, strategic account direction and client services.Clients: Red Bull, Weight Watchers, Australian Institute of Management (now IML), Sophos, JBL, Harman/Kardon, Events ACT (Floriade & Enlighten), Under Armour, Burton, Shazam, Oakley, Yates Gardening.> Led research gathering and true insight creation, to write creative briefs, develop strategy and hold the account team responsible for delivering work in a distinctive way.> Developed and led execution on integrated campaigns end-to- end, from research, insight creation and strategy development, through to delivery of results, ROI measurement, reporting and evaluation.> Integral to business and agency development, including profitability, recoverability and revenue sourcing. Show less
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Account Director
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May 2015 - Mar 2017
> Developed and executed integrated marketing campaigns end-to-end for key B2B and B2C clients.> Directly managed seven team members, including two SAMs, two AM’s, one SAE and two AEs; mentored two additional team members.> Managed all budgeting, resourcing and capacity planning for the team. Involved in professional development and training of wider team. Managed performance reviews and PDP.> Developed and maintained stakeholder relationships and network, sourcing new business briefs, and developing and pitching strategies. KPI of one new business win per quarter consistently exceeded.> Anticipated, planned for, managed and responded to issues – internally and externally.> Integral to business and agency development, including profitability, recoverability and revenue sourcing. Show less
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Burson-Marsteller
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United States
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Public Relations and Communications Services
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500 - 600 Employee
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Senior Associate
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Jul 2012 - May 2015
Full time Senior Associate, responsible for a number of retainer and project accounts, as well as the management of two junior team members. Working on key clients including Tourism Australia, South Australian Tourism Commission, Transport for NSW, BRP, the Deaf Society of NSW, NSW Health and Queensland Trade and Treasury.Project managed campaigns and activations from creation to completion, including integrated campaigns, digital community engagement, large-scale stakeholder events, and content marketing ensuring delivery of timelines and ROI for clients. Role also included development and presentation of new business pitches, with wins including Tourism Australia, South Australian Tourism Commission, the Deaf Society of NSW and BRP. Show less
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Associate
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Jul 2011 - Jul 2012
Full-time PR Account Manager, managing two junior members of staff. Key clients included LG, Hewlett-Packard, Beam Australia (Russian Standard Vodka, Maker’s Mark, Canadian Club), Virgin Money and Virgin Atlantic. Project managed campaigns and activations from creation to completion, including press conferences, national and regional media outreach and grassroots community campaigns, ensuring delivery of timelines and ROI for clients. Also responsible for managing the company’s internship program. Show less
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Client Executive
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Apr 2009 - Jul 2011
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Emirates
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United Arab Emirates
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Airlines and Aviation
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700 & Above Employee
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Cabin Crew
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Apr 2008 - Jan 2009
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Westcountry Ambulance Service NHS Trust
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Exeter, United Kingdom
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Control Assistant
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Sep 2005 - Mar 2006
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Education
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Cardiff University / Prifysgol Caerdydd
BA (Hons), Journalism, Film and Broadcast -
Exeter College