Charles Tichenor IV

Partner at Underoutfit Inc
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Location
Los Angeles, US

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Experience

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Partner
      • Feb 2022 - Present
    • United States
    • Advertising Services
    • Founder
      • Mar 2021 - Present

      Los Angeles

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Director of Conversion and Revenue
      • Aug 2019 - Jun 2021

      Los Angeles Metropolitan Area - Directed Paid Acquisition & CRO - Managed 5Millions+ Unique Visitors a month - 7 Figure Monthly Profit targets

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director, Growth and Acquisition
      • 2017 - 2019

      El Segundo, California - Plan, deliver and measure performance media executions across Social, Search, Display, Video and Commission platforms with budgets ranging from $5k to over $2M dollars monthly. - Create and manage regular reporting for C-Level staff - Manage and Coordinate an international team of marketers, creatives and analysts across multiple platforms to achieve business objectives for multiple brands (primarily 310 Nutrition, Kashmere Kollections)

    • United States
    • Advertising Services
    • Senior Social Media Buyer
      • 2016 - Oct 2017

      Playa Vista, California - Plan and deliver social media executions across Facebook, Instagram, Twitter & Snapchat with budgets in excess of $1M dollars monthly. - Create and manage regular reports, pacing and tracking sheets for internal teams and clients. - Work with client services teams to continually provide incremental performance optimizations and increase budgets on all accounts.

    • Malawi
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Supervisor
      • 2015 - 2016

      Greater Los Angeles Area - Strategized & executed paid social campaigns across Facebook, Instagram & Twitter with budgets ranging from $20k to over $1M dollars monthly. - Regularly provided insights and analytics across both paid and organic social campaigns and executions.

    • Social Media Account Manager
      • 2014 - 2015

      Santa Monica, California Created social media strategies for agency clients with focuses on acquisition, retention and promotion. Assist in the creation of client-facing post-buy reports

Education

  • Strayer University-Florida
    Master's Degree, Business Management and Marketing
    2007 - 2010
  • Full Sail University
    Bachelor's Degree, Entertainment Business
    2004 - 2007
  • Full Sail University
    Associate's Degree, Recording Arts
    2003 - 2004

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