Charles Yap
Managing Partner (Singapore) at The Decorum Bangkok- Claim this Profile
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Bio
Markus Aklin
Charles is one of the great communicators and storytellers. He has an incredible network, a keen eye for trends and a passion for perfection. Our industry has seen it’s fair share of crises and Charles - literally from day 1 of joining the company - took charge, created the right processes, led us through difficult periods and enabled us to come out at the other end strong and proud time and time again.
Rachel Lee
Charles has been such an enthusiastic mentor over the past 1 year! As he had agency experience and works in the marketing communications field, it’s easy to click with him and for him to relate to my work experiences. Charles not only provides objective and rational advice for me to face challenges, but also helps me to identify and improve on interpersonal skills and self-management. He is a leader who cares for those around him and always empowers them to excel. I’m grateful to have such a committed and encouraging mentor!
Markus Aklin
Charles is one of the great communicators and storytellers. He has an incredible network, a keen eye for trends and a passion for perfection. Our industry has seen it’s fair share of crises and Charles - literally from day 1 of joining the company - took charge, created the right processes, led us through difficult periods and enabled us to come out at the other end strong and proud time and time again.
Rachel Lee
Charles has been such an enthusiastic mentor over the past 1 year! As he had agency experience and works in the marketing communications field, it’s easy to click with him and for him to relate to my work experiences. Charles not only provides objective and rational advice for me to face challenges, but also helps me to identify and improve on interpersonal skills and self-management. He is a leader who cares for those around him and always empowers them to excel. I’m grateful to have such a committed and encouraging mentor!
Markus Aklin
Charles is one of the great communicators and storytellers. He has an incredible network, a keen eye for trends and a passion for perfection. Our industry has seen it’s fair share of crises and Charles - literally from day 1 of joining the company - took charge, created the right processes, led us through difficult periods and enabled us to come out at the other end strong and proud time and time again.
Rachel Lee
Charles has been such an enthusiastic mentor over the past 1 year! As he had agency experience and works in the marketing communications field, it’s easy to click with him and for him to relate to my work experiences. Charles not only provides objective and rational advice for me to face challenges, but also helps me to identify and improve on interpersonal skills and self-management. He is a leader who cares for those around him and always empowers them to excel. I’m grateful to have such a committed and encouraging mentor!
Markus Aklin
Charles is one of the great communicators and storytellers. He has an incredible network, a keen eye for trends and a passion for perfection. Our industry has seen it’s fair share of crises and Charles - literally from day 1 of joining the company - took charge, created the right processes, led us through difficult periods and enabled us to come out at the other end strong and proud time and time again.
Rachel Lee
Charles has been such an enthusiastic mentor over the past 1 year! As he had agency experience and works in the marketing communications field, it’s easy to click with him and for him to relate to my work experiences. Charles not only provides objective and rational advice for me to face challenges, but also helps me to identify and improve on interpersonal skills and self-management. He is a leader who cares for those around him and always empowers them to excel. I’m grateful to have such a committed and encouraging mentor!
Experience
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The Decorum
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Thailand
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Retail
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1 - 100 Employee
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Managing Partner (Singapore)
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Jul 2021 - Present
Purveyors of the finest garments and footwear. Home of Liverano & Liverano, Crockett & Jones, Kamakura Shirts, Casa Del Sarto, Fugashin Shoemaker, Baudoin & Lange and more. From the leafy sois of Ari in Bangkok to Clarke Quay in Singapore. Now open. Purveyors of the finest garments and footwear. Home of Liverano & Liverano, Crockett & Jones, Kamakura Shirts, Casa Del Sarto, Fugashin Shoemaker, Baudoin & Lange and more. From the leafy sois of Ari in Bangkok to Clarke Quay in Singapore. Now open.
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ONYX Hospitality Group
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Thailand
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Hospitality
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200 - 300 Employee
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Vice President, Marketing & Communications
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Jul 2019 - Jul 2021
ONYX Hospitality Group is one of the fastest growing hospitality players in the Asia Pacific region, and the company behind hotel brands like Amari, OZO and Shama. Growing from one hotel in Thailand to over 50 hotels across 8 countries, the company has a robust pipeline of close to 30 hotels across the region. The company is working towards its strategic goal of being the best medium sized hospitality player in the Asia Pacific region.
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Senior Director, Communications
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Jul 2018 - Jul 2019
ONYX Hospitality Group is one of the fastest growing hospitality players in the Asia Pacific region, and the company behind hotel brands like Amari, OZO and Shama. Growing from one hotel in Thailand to over 50 hotels across 8 countries, the company has a robust pipeline of close to 30 hotels across the region. The company is working towards its strategic goal of being the best medium sized hospitality player in the Asia Pacific region.
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Director, Communications
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Aug 2015 - Jun 2018
ONYX Hospitality Group is one of the fastest growing hospitality players in the Asia Pacific region, and the company behind hotel brands like Amari, OZO and Shama. Growing from one hotel in Thailand to over 50 hotels across 8 countries, the company has a robust pipeline of close to 30 hotels across the region. The company is working towards its strategic goal of being the best medium sized hospitality player in the Asia Pacific region.
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Discovery Inc
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United States
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Entertainment
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700 & Above Employee
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Vice President, Communications
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Jun 2012 - Oct 2014
Discovery Networks Asia Pacific is the regional subsidiary of US-based Discovery Communications, which offers a portfolio of premium nonfiction, lifestyle, sports and kids content brands including Discovery Channel, TLC, Animal Planet, Discovery Kids and Eurosport. As VP of Communications, I led the network's Asia-Pacific communications strategy with a focus on media relations, public affairs, on-air talent relations, government affairs and digital engagement. Discovery Networks Asia Pacific is the regional subsidiary of US-based Discovery Communications, which offers a portfolio of premium nonfiction, lifestyle, sports and kids content brands including Discovery Channel, TLC, Animal Planet, Discovery Kids and Eurosport. As VP of Communications, I led the network's Asia-Pacific communications strategy with a focus on media relations, public affairs, on-air talent relations, government affairs and digital engagement.
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IHG Hotels & Resorts
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United Kingdom
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Hospitality
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700 & Above Employee
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Director, Global Brand Communications, Social Media
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Nov 2010 - Jun 2012
IHG is one of the world's leading hotel companies, offering a diverse portfolio of brands. As the Director of Global Brand Communications with a focus on social media engagement, I developed the Group's global social media strategy for seven hotel brands whilst personally managing the key brand social media profiles. I also led the integration of social media across the various functions of the organisation, and formulated a social media crisis engagement plan based on learnings and executions from several live critical scenarios.
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Global Director - Brand Communications & Public Relations, InterContinental Hotels & Resorts
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Jun 2008 - Jan 2011
IHG is one of the world's leading hotel companies, offering a diverse portfolio of brands including InterContinental Hotels & Resorts, the flagship luxury hotel brand. As Global Director of Communications and Public Relations for the InterContinental brand, I managed brand and key InterContinental property specific consumer and trade PR, with a special emphasis on premium leisure media engagement in the US and UK.
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IHG Hotels & Resorts
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United Kingdom
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Hospitality
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700 & Above Employee
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Manager, Brand PR & Communications, Asia Pacific
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2005 - 2008
My seven-year, multi-region journey with IHG started in Singapore when I joined the Group as Brand PR & Communications Manager for IHG Asia Pacific. In that capacity, I managed consumer and trade PR for four hotel brands - InterContinental, Crowne Plaza, Holiday Inn and Holiday Inn Express. During the annoucement of the 2007 IHG joint venture with ANA Hotels in Japan, I was part of the team which managed change communications and developed an innovative external communications campaign to introduce the new ANA-InterContinental co-brand to the Japanese market. I also developed and executed a crisis communications training programme for hotel GMs across the Asia-Pacific region.
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CNBC
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Communications Manager, Asia Pacific
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2003 - 2005
CNBC is a business news television and content channel and a subsidiary of NBCUniversal. As regional communications manager, I led and executed a regional PR strategy, driving strong coverage and awareness in key markets such as China, Indonesia and Thailand without PR agency support. Other responsibilities include government relations in markets such as Indonesia and Thailand, external profiling of on-air anchors and change communications resulting from Dow Jones' sale of its stake in the company to General Electric.
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Senior Account Executive
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2001 - 2003
Managed a client portfolio consisting of BBC World News, Sol Melia Hotels, Bosch, Blaupunkt, Kimberly Clark and ZUJI. Managed a client portfolio consisting of BBC World News, Sol Melia Hotels, Bosch, Blaupunkt, Kimberly Clark and ZUJI.
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Publications Officer & Editor
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1999 - 2001
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Reporter, Travel Titles
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1997 - 1999
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