Chuck Norman, APR

Owner/Principal at S&A Communications
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Contact Information
Location
Raleigh-Durham-Chapel Hill Area
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency

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Bio

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LinkedIn User

Chuck is a great leader and a pleasure to work with! His dedication and passion for our community is incredible! I have know Chuck a long time, and highly value his professionalism and expertise!

Gregory Dial

I have worked with Chuck over the past year and have been very impressed by both his direct work product and that of his team. He has listened to every request and accommodated a wide variety of asks - from PR to creative to event support. We have been impressed from start to finish and expect to have a long vendor / advisor relationship with Chuck and his larger S&A group. Highly recommend!

Mike Trainor

I had the good fortune of working for Chuck for more than 10 years and then subsequently engaging him and his team at S&A Communications for marketing services. For the entire time I have known Chuck, he has been a good friend, a mentor, and someone I count as one of the people in the world that I trust most. He has developed a well-deserved stellar reputation in the Triangle, and that has extended into the international PR world thanks to his leadership in industry associations. Despite his success, he has remained close to his roots and always gives back to the community. He is without a doubt one of the most ethical professionals I have ever had the pleasure to work with. I highly recommend Chuck and his team to anyone looking for seasoned, ethical, and talented PR/marketing strategy.

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Credentials

  • Reputation Risk Management Certificate
    Public Relations Society of America (PRSA)
    Jun, 2018
    - Sep, 2024
  • Crisis Communication Certificate Program
    Public Relations Society of America (PRSA)
    Dec, 2017
    - Sep, 2024
  • Organizational Management
    U.S. Chamber of Commerce
    Jul, 2000
    - Sep, 2024
  • APR
    Public Relations Society of America (PRSA)

Experience

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Owner/Principal
      • Jan 2003 - Present

      Consult with clients on PR, marketing, crisis communication, reputation management and digital strategy. Manage company operations and administration.

    • Executive Vice President of Public Relations
      • Jan 2003 - Present

      S&A Communications is a full-service communications company providing public relations, marketing, event planning, web design, digital marketing, social media, association management, photography & custom print & electronic publishing services. S&A has approximately 40 employees.Industry specialties include: Automotive, technology, legal, energy, insurance, mortgage, banking, branding, non-profits, universities, food service, event planning, chambers, medical services, sales, Web site design & development, commercial development, general contractors, specialty products, property management, benefit planning, real estate, assisted living, crisis communication, financial services, town & local government, public education, magazines, bond referendums & political campaigns

    • Executive Vice President
      • Jan 2003 - Dec 2007

    • United States
    • Professional Training and Coaching
    • Advisory Board
      • Jun 2007 - Present

    • United States
    • Medical Practices
    • Board Member
      • Apr 2006 - Present

      Imagine living in place where there's always something new to explore. Where nature embraces you, friends and neighbors surround you, and there are opportunities to learn and grow around every corner. That's SearStone. The vibrant new senior community thoughtfully designed on 75 acres of North Carolina beauty. Come explore for yourself. And see how your options keep getting better with age. Imagine living in place where there's always something new to explore. Where nature embraces you, friends and neighbors surround you, and there are opportunities to learn and grow around every corner. That's SearStone. The vibrant new senior community thoughtfully designed on 75 acres of North Carolina beauty. Come explore for yourself. And see how your options keep getting better with age.

    • United States
    • Financial Services
    • 700 & Above Employee
    • Advisory Board Member
      • Jan 2014 - Jul 2022

    • Chair
      • Jan 2019 - Dec 2019

      Founded in 1960, Counselors Academy is PRSA’s first Professional Interest Section and is dedicated to helping our members succeed through access to collaborative peer relationships, meaningful professional development and education programs, and information on best practices in public relations counseling. Our members’ exceptional willingness to share advice and information with each other distinguishes Counselors Academy from other associations of public relations counselors. Founded in 1960, Counselors Academy is PRSA’s first Professional Interest Section and is dedicated to helping our members succeed through access to collaborative peer relationships, meaningful professional development and education programs, and information on best practices in public relations counseling. Our members’ exceptional willingness to share advice and information with each other distinguishes Counselors Academy from other associations of public relations counselors.

    • Book and Periodical Publishing
    • Publisher
      • Apr 2016 - Oct 2019

      The North Carolina 100 team is comprised of experts in journalism, public relations, photography and videography who recognize the need for a quick bi-monthly e-newsletter focusing on North Carolina. In response, we have created a blend of articles and videos that provide a quick yet thorough view into the people, news, events and ideas that shape our state.What sets The North Carolina 100 apart from other news outlets? The length of our articles and videos. We understand that our readers want stories that match the pace of their daily schedule, so each article is exactly 100 words and each video 100 seconds. Crafted on topics of intrigue, the North Carolina 100 offers bite-size morsels packaged around your busy life.

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Immediate Past Chairman, Board of Directors
      • Sep 2014 - Aug 2017

      Sit on the executive committee and support the chamber president, staff and board as needed.

    • Vice Chair of Economic Development
      • Sep 2013 - Aug 2014

    • United States
    • Higher Education
    • 700 & Above Employee
    • Advisory Board
      • Jan 2009 - Dec 2014

      Business and Industry Center advisory board member. Business and Industry Center advisory board member.

    • United States
    • Public Relations and Communications Services
    • Immediate Past Chair
      • Jan 2013 - Dec 2013

      PRSA Southeast District is one of the regional districts of the Public Relations Society of America. It includes the Alabama, Charlotte, Georgia, Lookout, Memphis, Nashville, North Carolina, South Carolina, Tar Heel, Tri-Cities and Volunteer Chapters.

    • Chair
      • Jan 2012 - Dec 2012

      PRSA Southeast District is one of the regional districts of the Public Relations Society of America. It includes the Alabama, Charlotte, Georgia, Lookout, Memphis, Nashville, North Carolina, South Carolina, Tar Heel, Tri-Cities and Volunteer Chapters.

    • Immediate Past President
      • Jan 2010 - Dec 2011

    • Vice President of Governmental Relations
      • Aug 1999 - Dec 2002

    • Vice President of Communications
      • Jan 1996 - Dec 2002

Education

  • North Carolina State University
    BA - Communication, Public Relations
    1992 - 1996
  • Hickory High
    high school diploma, science and math
    1988 - 1992

Community

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