Experience

Turq LLC

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Chief Executive Officer

  • Dec 2022 - 1 year 1 month

  New York, United States Turq Sport is a leader in performance underwear and base layers for men.



Asylum Company

• United States
• 1 - 100 Employee

• Founder

  • 2011 - 12 years

  New York, NY A strategic consultancy designed to solve business and marketing challenges in a streamlined manner through the custom-resourcing of diverse, uniquely talented teams. We also feature a brand incubator dedicated to the organic development of high potential businesses. Past/current clients include Guinness, American Express, Samsung, Heineken, New Balance, Diageo, Mt. Dew, Mattel, Silverspot Cinemas.



The City College of New York

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Professor, Masters in Branding + Integrated Communications (BIC)

  • Nov 2021 - 2 years 2 months

  Greater New York City Area



PSFK

• United States
• Market Research
• 1 - 100 Employee

• Chief Strategy Officer

  • 2015 - 2020

  Greater New York City Area Lead, manage brand and business strategy for PSFK Labs Consulting efforts. Client partners included Intel, Coca-Cola, Hyundai, Westin and Toyota.



Dog Tag Brewing Foundation

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Pro Bono Consultant

  • Aug 2015 - Jul 2017

  Dog Tag Brewing Foundation is a charity dedicated to honoring American soldiers who lost their lives in recent wars. All profits from sales of the beer go toward supporting Gold Star Families, the families of our country's fallen military. As strategic consultant to the Founder Seth Jordan, I assist and advise on brand positioning, brand identity, package design and marketing efforts.



Ogilvy & Mather Advertising

• Managing Director/Executive Director of Strategy

  • Feb 2009 - Jun 2011

  Greater New York City Area Executive Director of Strategy for the US Brand Activation group (now Geometry) focused on developing integrated marketing solutions across multiple channels, from emerging Social Media and Mobile to Shopper and Experiential marketing campaigns. In addition to Strategy role, served as Managing Director of the NY office, ECD of North America and a member of the Global Creative Council. Clients included Unilever, vitaminwater/smartwater, New Balance, Kimberly-Clark, Fanta, Siemens & Gallo Wines.



MKTG INC

• United States
• Market Research
• 1 - 100 Employee

• EVP, Director of Strategy

  • 2004 - 2009

  New York, NY A brand experience agency with an expertise in developing experiential and consumer engagement programs, both live and digital. Clients included Diageo, Nike, Sprite, Nintendo, Coty Rimmel. In addition to creating and managing the strategy department, also served as ECD.



Fusion 5/Added Value USA

• Managing Partner

  • 1996 - 2004

  Fusion 5 was a brand consultancy focused on innovation and marketing strategy. Developed business solutions, integrated marketing platforms and long-term brand/portfolio strategies, globally, for Ford Motor Co, Coca-Cola, Diageo, SAB/Miller, Daimler Chrysler, HBO/VH1 and others.



US Concepts Inc.

• United States
• 1 - 100 Employee

• NPD Consultant

  • 1994 - 1996

  Managed New Product Development and introduction of the Classic Malts Portfolio for Guinness/Schieffelin & Somerset



Alcone East

• United Kingdom
• Leasing Non-residential Real Estate

• Account Director

  • 1991 - 1994

  Account Director and Copywriter for Kellogg's Cereals, BIC Shavers & Kraft Frozen Foods