charles provost

Stratège médias at Métro Média
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Contact Information
us****@****om
(386) 825-5501
Location
Montreal, Quebec, Canada, CA
Languages
  • francais Native or bilingual proficiency
  • anglais Professional working proficiency

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Experience

    • Canada
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Stratège médias
      • Mar 2023 - Present

    • Canada
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Digital Strategist (SEM)
      • Feb 2022 - Jan 2023

      - Manage a varied portfolio of campaigns for clients working in all spheres of activity - Program and monitor campaigns in advertising management systems such as Display and Video 360, Google Ads, Facebook, Linked In and other DSPs. Monitor advertising campaigns in order to properly meet the objectives and performance expected by the client. - Maximize the performance of campaigns in constant collaboration with the sales teams. - Support the sales team to ensure exemplary service, including campaign planning, online follow-up, optimization and writing detailed reports. - Constantly seek to energize our ways of doing things and take charge of the campaign management processes. Show less

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Campaign Manager / Project Manager
      • Oct 2018 - Jan 2021

      - The management of DCO campaign scenarios, and the identification of data flows attached to them (Renault France, Médecins Sans Frontières) - The technical Configuration of the campaigns in the ADventori platform, their monitoring and management during the entire broadcast period. AB / Test. - A regular exchange with the internal technical team, in order to optimize the campaign and the tools. - The coordination of the projects with the various interlocutors linked to the campaign (creative agencies, media, publishers, adtech) Show less

    • France
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Campaign Manager
      • Jan 2017 - Oct 2018

      - Technical manager of the implementation and successful conduct of the campaign for several publishers (Gucci, Levis, Chanel...) - Scheduling, optimizing and tracking the delivery of display and video advertising campaigns simultaneously on VICE and partner offerings via DFP (Google Publishers) - Management of reporting / optimization / balance campaigns - Technical manager of the implementation and successful conduct of the campaign for several publishers (Gucci, Levis, Chanel...) - Scheduling, optimizing and tracking the delivery of display and video advertising campaigns simultaneously on VICE and partner offerings via DFP (Google Publishers) - Management of reporting / optimization / balance campaigns

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Campaign Manager
      • Nov 2014 - Sep 2016

      - Collect Graphics elements of the Campaign - Setting up of advertising campaigns on our websites (Adsever DCM google) - Ensure The launch and monitoring of display & Emailing campaigns - Optimize the distribution & inventory management and optimization - Conduct Relations campaigns for the sales team - Analysis of the figures to propose new solution for sales team - Collect Graphics elements of the Campaign - Setting up of advertising campaigns on our websites (Adsever DCM google) - Ensure The launch and monitoring of display & Emailing campaigns - Optimize the distribution & inventory management and optimization - Conduct Relations campaigns for the sales team - Analysis of the figures to propose new solution for sales team

    • France
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Campaign Manager / Project Manager
      • Feb 2014 - Oct 2014

      -Collect the graphic elements of the campaign -Merge advertising campaigns in the Adsever ADTECH) -Assure the launch and follow-up of the campaigns -Optimize the diffusion -Realize campaign reports for the sales team -Management campaigns Emailing and Newsletter: Creation, deliverability, diffusion -Collect the graphic elements of the campaign -Merge advertising campaigns in the Adsever ADTECH) -Assure the launch and follow-up of the campaigns -Optimize the diffusion -Realize campaign reports for the sales team -Management campaigns Emailing and Newsletter: Creation, deliverability, diffusion

    • Advertising Services
    • 1 - 100 Employee
    • Advertising Manager
      • Jul 2013 - Dec 2013

      - Liaison between clients and advertising agencies - Negotiating with clients and agencies about the details of campaigns - External communication, planning management - Liaison between clients and advertising agencies - Negotiating with clients and agencies about the details of campaigns - External communication, planning management

    • Germany
    • Retail
    • 200 - 300 Employee
    • Online Marketing
      • Dec 2012 - Jun 2013

      - SEO on & off page : Prepare and implement a variety of campaigns, blogs, link building - Communicate and cooperate with external international service providers - Translation of shop content - Customer Care - Newsletter - SEO on & off page : Prepare and implement a variety of campaigns, blogs, link building - Communicate and cooperate with external international service providers - Translation of shop content - Customer Care - Newsletter

    • France
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Web Project Manager
      • Jan 2010 - Mar 2012

      Advertiser relationship - Fix the budget with advertisers - Communication management - Press releases (Decoration, fitout and design) - Project manager: supervise the work of creatives, advertising campaign, weekly newsletter management - Creation of advertising banners and emailings - Traffic management (statistical analysis, campaign management) Advertiser relationship - Fix the budget with advertisers - Communication management - Press releases (Decoration, fitout and design) - Project manager: supervise the work of creatives, advertising campaign, weekly newsletter management - Creation of advertising banners and emailings - Traffic management (statistical analysis, campaign management)

    • France
    • Internet Publishing
    • 1 - 100 Employee
    • Customer relationship management
      • Feb 2009 - Jul 2009

      - Client relationship - Reportings : statistical analysis -Creation of advertising media (Brochure creation) - Client relationship - Reportings : statistical analysis -Creation of advertising media (Brochure creation)

  • CREDIPAR
    • levallois perret
    • Conseiller clientèle
      • Sep 2006 - Aug 2008

      - Ensure customer relations by phone - Client Database management - Help in the creation of marketing support - Ensure customer relations by phone - Client Database management - Help in the creation of marketing support

Education

  • sup career - groupe inseec
    M1 & M2, Specialization Communication Consultancy
    2009 - 2011
  • IUT Marne La Vallée
    Professional License, Communication
    2008 - 2009
  • - CFA Codis groupe IGS Paris
    Diploma Advanced Technician, Management
    2006 - 2008

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