Charles Kurth
Head of Performance at Magic- Claim this Profile
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Topline Score
Bio
Laurence Deer
Charlie is without question a fully fledged expert in Paid Search. Many people claim they are but Charlie can truly transform his clients' accounts as well as the departments he manages. His technical skills are of the highest quality, but his ability to apply these skills on a per problem basis are more impressive. Charlie completely changed our Paid Search department, growing it immensely in both revenue and positive outcomes for our clients. I genuinely couldn't recommend Charlie enough to any business operating in a tough Paid Search landscape.
Vimal Jain
I have known Charlie since August, 2017 when I was working as a junior digital marketing consultant at Digital Next. Charlie was paid search head and my mentor at that time. I had learnt so much under Charlie's guidance. He always had some clues and directions for me to work but never spoon fed me. He wanted me to work on my own and was a constant proponent. He provided me detailed feedback, tricks and counter-ideas for improving my knowledge in Google AdWords. Charlie earns my highest recommendation.
Laurence Deer
Charlie is without question a fully fledged expert in Paid Search. Many people claim they are but Charlie can truly transform his clients' accounts as well as the departments he manages. His technical skills are of the highest quality, but his ability to apply these skills on a per problem basis are more impressive. Charlie completely changed our Paid Search department, growing it immensely in both revenue and positive outcomes for our clients. I genuinely couldn't recommend Charlie enough to any business operating in a tough Paid Search landscape.
Vimal Jain
I have known Charlie since August, 2017 when I was working as a junior digital marketing consultant at Digital Next. Charlie was paid search head and my mentor at that time. I had learnt so much under Charlie's guidance. He always had some clues and directions for me to work but never spoon fed me. He wanted me to work on my own and was a constant proponent. He provided me detailed feedback, tricks and counter-ideas for improving my knowledge in Google AdWords. Charlie earns my highest recommendation.
Laurence Deer
Charlie is without question a fully fledged expert in Paid Search. Many people claim they are but Charlie can truly transform his clients' accounts as well as the departments he manages. His technical skills are of the highest quality, but his ability to apply these skills on a per problem basis are more impressive. Charlie completely changed our Paid Search department, growing it immensely in both revenue and positive outcomes for our clients. I genuinely couldn't recommend Charlie enough to any business operating in a tough Paid Search landscape.
Vimal Jain
I have known Charlie since August, 2017 when I was working as a junior digital marketing consultant at Digital Next. Charlie was paid search head and my mentor at that time. I had learnt so much under Charlie's guidance. He always had some clues and directions for me to work but never spoon fed me. He wanted me to work on my own and was a constant proponent. He provided me detailed feedback, tricks and counter-ideas for improving my knowledge in Google AdWords. Charlie earns my highest recommendation.
Laurence Deer
Charlie is without question a fully fledged expert in Paid Search. Many people claim they are but Charlie can truly transform his clients' accounts as well as the departments he manages. His technical skills are of the highest quality, but his ability to apply these skills on a per problem basis are more impressive. Charlie completely changed our Paid Search department, growing it immensely in both revenue and positive outcomes for our clients. I genuinely couldn't recommend Charlie enough to any business operating in a tough Paid Search landscape.
Vimal Jain
I have known Charlie since August, 2017 when I was working as a junior digital marketing consultant at Digital Next. Charlie was paid search head and my mentor at that time. I had learnt so much under Charlie's guidance. He always had some clues and directions for me to work but never spoon fed me. He wanted me to work on my own and was a constant proponent. He provided me detailed feedback, tricks and counter-ideas for improving my knowledge in Google AdWords. Charlie earns my highest recommendation.
Credentials
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Conversion Rate Optimization With Google Optimize
UdemyMay, 2020- Nov, 2024 -
Analytics: Ecommerce - From Data to Decisions
GoogleJul, 2014- Nov, 2024 -
Bing Ads Accredited Professional
MicrosoftJul, 2014- Nov, 2024 -
Google Adwords Qualified Professional
GoogleSep, 2012- Nov, 2024 -
Google Ads Display Certification
GoogleJun, 2020- Nov, 2024 -
Google Ads Measurement Certification
GoogleJun, 2020- Nov, 2024 -
Google Ads Search Certification
GoogleJun, 2020- Nov, 2024 -
Google Ads Video Certification
GoogleJun, 2020- Nov, 2024 -
Shopping Ads Certification
GoogleJun, 2020- Nov, 2024
Experience
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Magic
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Australia
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Advertising Services
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1 - 100 Employee
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Head of Performance
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Nov 2020 - Present
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Mr Tid Bit - Digital Marketing Tips, Tricks & Tid Bits 🔎
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Australia
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Advertising Services
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Mr Tid Bit
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Sep 2020 - Present
mrtidbit.com.au mrtidbit.com.au
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Research Digital
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Advertising Services
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Founder
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Jun 2019 - Nov 2020
• White labelling, strategic decision making, account management and consultation • Worked with 4 leading agencies and directly with over 5+ clients • Specialised solutions & account management across Google & Facebook Ads for premium tier-1 businesses • White labelling, strategic decision making, account management and consultation • Worked with 4 leading agencies and directly with over 5+ clients • Specialised solutions & account management across Google & Facebook Ads for premium tier-1 businesses
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Digital Next Australia
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Australia
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Technology, Information and Internet
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1 - 100 Employee
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Head of Paid Search AU
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Jan 2017 - Jun 2019
• Increased divisional revenue six-fold facilitated through the introduction of enterprise level marketing solutions across Google and Facebook Ads platforms • Automated and streamlined integrated reporting across Google Data Studio • Grew the paid team to include 3 specialists and one freelancer • Following unprecedented growth for a leading bundled home utility provider increased marketing budget by 1000% • A fully integrated and holistic role including (but not limited to) account builds, optimization, pitching & collation of pitch documents, tracking and Analytics Show less
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Reprise Digital
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United States
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Advertising Services
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700 & Above Employee
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Digital Solutions Specialist
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May 2016 - Oct 2016
• Managed clients Google Ads accounts across finance and education verticals including a major bank, an online university and a global accountancy division • Provided consultation to Australia’s biggest affiliate during their busiest time of year • Developed a fully automated pacing and performance dashboard capturing web query (Doubleclick) FTP (Kenshoo) & API (Analytics) data. • Implemented pre-populated scripts for routine checks on keywords/ sitelink URLs. • Increased non-brand conversions by 67% on my main portfolio within a 6 month period whilst simultaneously delivering an attached CPA reduction of 20% Show less
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Resolution Digital
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Australia
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Advertising Services
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200 - 300 Employee
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SEM Manager
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Aug 2014 - May 2016
• Managed a multi-million digital portfolio across finance, software, energy and education verticals • Primarily SEM focused but also delivered solutions across the GDN, Analytics and Paid Social • Finalists in the ADMA AC&E awards within the category of best use of search • Transitioned a search only client to full digital and OOH partner within a 3 month period following an unprecedented uplift since onboarding • Managed a multi-million digital portfolio across finance, software, energy and education verticals • Primarily SEM focused but also delivered solutions across the GDN, Analytics and Paid Social • Finalists in the ADMA AC&E awards within the category of best use of search • Transitioned a search only client to full digital and OOH partner within a 3 month period following an unprecedented uplift since onboarding
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Google
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United States
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Software Development
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700 & Above Employee
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AdWords Strategist
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Jul 2012 - Sep 2014
• Worked in client management within Googles UK ETO team providing new advertisers with sustainable routes to market with AdWords • Provided consultation on all core areas of Google advertising including Search, Display, Remarketing, Youtube, PLA's/ shopping, Analytics, policy compliance and account optimization • Actively used Google AdWords Editor/ Microsoft Excel as well as a multitude of back-end tools for assisting with implementation, market analysis, ad review and internal/ external reporting • Provided an unrivalled service with all KPIs over 90% including revenue, MCC grade & campaign build quality, revenue retention, call quality & customer satisfaction Show less
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Euromoney Institutional Investor
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United Kingdom
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Information Services
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400 - 500 Employee
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Graduate Sales Executive
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Mar 2011 - Sep 2011
• Managed all subscription sales to Trade Finance Magazine providing industry experts with competitive, data-driven market analysis and editorial insight into the Trade Finance arena • Consulted with a huge variety of corporate clients globally largely constituting of banks, brokers, Export Credit Agencies (ECA's), governmental departments, lawyers & underwriters • Highlighted relevant articles and extended levels of on/offline access to assist in prospecting. From initial hard copy or online access to global company wide trials for market leading institutions • Initiated several effective marketing campaigns increasing the magazines overall readership whilst spiking the demand for both on- and off-line advertising • Was awarded Salesperson of the Week twice - A competition drawn from over twenty competing specialist finance and hedge fund intelligence publications & sales managers Show less
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The Gap Partnership
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United Kingdom
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Business Consulting and Services
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200 - 300 Employee
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Administrator
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Apr 2010 - Jan 2011
• Defined a formal process for identifying bugs whilst testing landing pages on the company site • Set the role-based protection rules for a variety of clients catering for various levels of access • Collated the websites content in 10 different languages making it accessible to six continents • Adopting some more advanced functions of excel enabled me to finalise the content of the websites members section well within the allocated timescale • Defined a formal process for identifying bugs whilst testing landing pages on the company site • Set the role-based protection rules for a variety of clients catering for various levels of access • Collated the websites content in 10 different languages making it accessible to six continents • Adopting some more advanced functions of excel enabled me to finalise the content of the websites members section well within the allocated timescale
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Education
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University of Leeds
BA, Politics & Philosophy
Community
