Experience

Catholic Charities of Buffalo

• United States
• Individual and Family Services
• 100 - 200 Employee

• Chief Development Officer

  • Aug 2023 - Present

• Chief Development Officer

  • Aug 2023 - Present



Elderwood

• United States
• Hospitals and Health Care
• 500 - 600 Employee

• Vice President, Marketing & Communications

  • Nov 2018 - Aug 2023

  Executive in charge of enterprise-wide marketing and communications supporting the business objectives of a major post-acute care provider that offers multiple levels of senior care, pediatric care for medically fragile children, institutional pharmacy services, managed long-term care health plan, home care services, and medical transportation services across six states. Directly responsible for advertising, public relations, marketing communications & branding, internal communications, and crisis communications. Show less



Catholic Health System

• United States
• Medical Practices

• Director, Marketing & Communications

  • Apr 2005 - Nov 2018

  Recruited to a newly established position to lead the internal communications strategy for a massive transformational initiative to change the organization’s process, culture, and technology as they relate to clinical and financial operations. Developed effective communications programs to create awareness, understanding and acceptance of new clinical standardization initiatives and the adoption of new, complex technologies. Conducted a comprehensive internal communications audit and focus-group research to aid in the development of communications strategies and the development of new delivery channels. Coordinated the alignment and rebranding of the Catholic Independent Practice Association, Catholic Medical Partners, to gain greater synergy between the organizations. Provide communications leadership and direction for several strategic initiatives including the system-wide implementation of an Enterprise Resource Planning technology solution, the implementation of ICD-10 coding standards, the consolidation of Catholic Health’s corporate structure, and the development and occupancy of the system’s new headquarters in 2014. Serve as principal marketing executive for Catholic Health’s Victory Technology Center, a 20,000 square foot Tier III data center serving multiple customers across a variety of vertical markets. Provides executive media relations counsel including crisis communications, and serves as principal corporate spokesperson for finance, governance, and technology issues. Chair –HEALTHeLINK Marketing and Business Communications Committee: Served as Catholic Health’s primary representative to the Western New York Clinical Information Exchange, a seven-member collaborative organization whose mission is to develop and sustain an effective infrastructure for the exchange of clinical data between and among disparate systems and providers. Show less



Carr Marketing Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Director, Client Services

  • 2002 - 2005

  Brought into the firm to provide leadership and counsel to a wide array of clients, manage client relationships, and develop new business opportunities for the firm with existing clients. Successfully managed multiple client accounts representing more than 70% of the firm’s annual revenue. Delivered value and results for clients primarily in the healthcare and financial services verticals by providing a range of services including; strategic planning, public and media relations support, market research, brand development, creative development, media buying and management, and marketing communications development. Key clients included: First Niagara Bank, Citibank New York, N.A., Western New York Asset Management, HealthNow New York, Inc., Van Wert County Hospital (Ohio), Buffalo Niagara Medical Campus, Cuba Memorial Hospital, Catholic Charities- ProjecTruth, Albright-Knox Art Gallery. Show less



Vitex, Inc.

• United States
• Banking
• 1 - 100 Employee

• Director of Marketing & Communications

  • Jan 1999 - Jan 2002

  Accepted a newly created position to enhance the organization’s brand and unique market position as leaders, experts and advocates in new and emerging bank technology – primarily in the community banking industry. Successfully developed relationships with state and national banking organizations to secure both trade industry media coverage and secure speaking engagements for ViTEX senior leaders and consultants at national forums, trade shows, and symposiums. By leveraging these and other relationships was able to provide a business development stream that produced an average of more than 40% of all new business revenue. Developed and implemented a marketing strategy for Y2K planning services that produced approximately $250,000 in new revenue. Enhanced client relationships by providing counsel and direction to client banks on effectively managing change through major core processing conversions, mergers, and other major organizational changes. Developed and implemented several Internet Banking strategies for community banks that were new to the delivery channel. Completed a comprehensive re-branding of the organization’s marketing communications materials and web site. Coordinated and managed logistics for participation in more than ten industry trade shows annually. Show less



Merchants Insurance Group

• United States
• Insurance
• 200 - 300 Employee

• Manager, Marketing Communications

  • May 1993 - Dec 1998

  A new position within the organization, I quickly expanded the original scope of the position to include all aspects of corporate communications – public relations, advertising, employee relations, marketing communications, and investor relations. Identified and acted upon significant cost-saving opportunities by leveraging the organization’s in-house printing capacity. Developed, produced and implemented several marketing, advertising, and public relations programs to promote both the company’s product offerings and vast network of independent agents. Developed an innovative employee service organization and community outreach program, led the communications efforts during a time of significant organizational change. Led the production effort for the corporate annual and quarterly reports to stockholders – winning an insurance industry award in 1994. Show less