Director of Communications and Marketing

• Sep 2022 - Present

Senior Director, Community Outreach and Development

• Aug 2021 - Aug 2022

Led dynamic team of marketing, communications and fund development professionals across California to further the mission of a growing organization of 160 centers that enrich children’s lives through our unmatched care for children. Led full-scale organization-wide rebranding and renaming effort (August 2020), and creation of first-ever fund development department and government relations function. Created agency's first ever comprehensive strategic marketing and communications plan and crisis communications plan. Revitalized approach toward digital marketing and strategic communications outreach. Effectively led through a tremendously challenging environment beset by COVID-19, by shepherding resources, triaging necessary MarCom outreach efforts, then building back to pre-pandemic strength in enrolment, reputation management and community development.Received an Honorable Mention in the Rebranding category of the 2021 Platinum PR Awards. Show less

Director, Marketing and Communications

• Aug 2019 - Aug 2021

Director of Communications and Community Engagement

• Aug 2014 - Jan 2019

Communications, marketing, community relations, social media and branding lead for school district covering 18 elementary and middle schools in the heart of Silicon Valley. Created from scratch and scaled a robust communications framework including first ever strategic communications plan, student outreach strategy, social media suite, diversity communications plan, crisis communication plan, coordinated 18 new site-specific web sites, led full District-wide rebranding project. Led Measure EE Parcel Tax Campaign that secured 70+% of the vote in 2018. Show less

Part time instructor

• Aug 2009 - Apr 2014

Led two Media Literacy classes in the Public Relations faculty at Nova Scotia Community College Led two Media Literacy classes in the Public Relations faculty at Nova Scotia Community College

Senior Communications Advisor

• Apr 2003 - Apr 2014

Departmental lead for all issues management and media relations efforts for Atlantic Canada's largest university (18,000 students). Official spokesperson. Crisis communications counsel. Implemented "MediaNext" program involving a wholesale overhaul of the way the university communicates with media including pulling the blogosphere into the media mix and using social media tools and a new online multi-media resource centre; doubled media coverage internationally in just two years. Key organizational leader for communications in support of visit by German Chancellor Angela Merkel. Led efforts to combat social media attacks around animal research, tackled combative strikes and faced down a nationally broadcast hazing scandal, coming out stronger each time. Show less

Senior Partner, Lead Public Relations Counsel

• 1996 - 2003

Full service marketing agency Full service marketing agency

Director, Public Relations and Marketing

• 2000 - 2000

Contracted for the 2000 theatre season, responsible for all marketing and communications activities for the Wolfville-based theatre company Contracted for the 2000 theatre season, responsible for all marketing and communications activities for the Wolfville-based theatre company

Director, Communications

• 1998 - 2000

Led the communications and marketing team at the region's largest professional arts organization. Innovated flexible approach to subscription sales with creative outreach and packaging; implemented organization's first-ever internal and crisis communications plans. Led the communications and marketing team at the region's largest professional arts organization. Innovated flexible approach to subscription sales with creative outreach and packaging; implemented organization's first-ever internal and crisis communications plans.