Charles Bloemen

Vice President Global Grocery at Atlantic Natural Foods, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Dana Point, California, United States, US

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Experience

    • United States
    • Food Production
    • 1 - 100 Employee
    • Vice President Global Grocery
      • May 2020 - Present

    • Australia
    • Food and Beverage Services
    • 200 - 300 Employee
    • Vice President of Sales
      • Nov 2015 - May 2020

      Heading up Sales for the North American Business • Management of total sales across North America. • People Management – 2 direct reports (Business Managers). • Financial management – Trade Spend, ROI, EBIT. • Completion of month end financials. • Product forecasting – Local production as well as Australian production and lead time management. • Business Plan and terms agreements – KEHE / UNFI / DPI / C&S / DAVIDSONS • Customer & Strategic planning. • Broker Management – Responsible for total broker network. • Promotional strategy and executional plans. • New Product Development. • Retailer Marketing. • Private Label business (Trader Joe’s) Direct management of major accounts; ie. Walmart, Kroger, Target, Sprouts, Costco. • Monthly reporting to the board in Australia. • Product development and range rationalization • Deep dive analytics on product and brand performance Show less

    • Australia
    • Manufacturing
    • 1 - 100 Employee
    • National Account Manager
      • Aug 2009 - May 2015

      • Management of IGA National – Maintaining and developing very close working relationships with the National Buying Team. • Responsible for Delivering Gross Sales and Margin to budget for the Sales Division $120,000,000 • People Management – 4 Direct reports (State Account Managers) 45 indirect reports (Territory Managers) • New Product development/packaging development and print in line with customer needs. • National Field Sales implementation – Monthly priorities / Promotional Deals & Strategies. • Trade Spend management and stock forecasting in line with business parameters. • Presenting and ranging new lines nationally/Product reviews/Negotiation. • Business plans, terms & WH Allowance negotiation. Managing and tracking of all aspects of the business plan to ensure ROI is achieved. • Customer planning – maintaining a close relationship with internal and external stakeholders • Promotional Strategy / analyzing results and performance to ensure Return on Investment. • International Business Development – Direct working relationships with Principle partners Jelly Belly USA / Fromagerie Bel France / Arla Foods Denmark – Castello Cheese. Show less

    • Switzerland
    • Food and Beverage Services
    • 700 & Above Employee
    • State Account Manager
      • Mar 2007 - Aug 2009

      • Management of IGA NSW – Maintaining and developing very close working relationships with the National Buying Team.• Responsible for Delivering Gross Sales and Margin to budget for the Sales Division $95,000,000• People Management – Direct reports • New Product development/packaging development and print in line with customer needs.• National Field Sales implementation – Monthly priorities / Promotional Deals & Strategies.• Trade Spend management and stock forecasting in line with business parameters.• Presenting and ranging new lines nationally/Product reviews/Negotiation.• Business plans, terms & WH Allowance negotiation. Managing and tracking of all aspects of the business plan to ensure ROI is achieved.• Customer planning – maintaining a close relationship with internal and external stakeholders• Promotional Strategy / analyzing results and performance to ensure Return on Investment Show less

    • Point of Sale Manager - Target Marketing
      • Mar 2005 - Feb 2007

      • Management of the Generic & Promotional POS budget ($6,000,000) – Tracking of all expenditure and payment of invoices.• Design & Production of POS & Seasonal Packaging (Inc. return on investment)• Design and management of all print and ad material through the stages of print, pre-press, and production.• Project Management Leader for POS and seasonal packaging within the Sales & Marketing team.• Heavy cost negotiation of all POS and packaging developed.• Developing & maintaining close working relationships with external suppliers & design agencies.• Developing strategies to increase the visibility and in-store impact within the Impulse, P&C, and Grocery Channels.• Maintaining POS stock levels within our National Warehouses to ensure the execution of all field operation plans & objectives.• Managing packaging levels to ensure supply and demand on products.• Close working relationship with both Category Managers & Brand Managers to ensure that the best ideas & solutions are in line with the Brand/Category requirements.• High level of time management & administrative skills. Show less

Education

  • Victoria University
    Degree, Art / Graphic Design
    1996 - 1998

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