Business Director

• Jan 2018 - Present

Head of China Sales and Marketing Dept.

• Jan 2014 - Dec 2017

Sales Department:Responsible for the management and control of the testing and certification business across China (5 offices), and leading sales team to achieve the sales target. To work with the GM to develop annual sales and business plan based on regional market understanding and insights; allocate the distribution strategies to different sales regions and job functionality settings of sales people; guide and control the directions and progress of the sales function. Marketing Department:To make the marketing cooperation strategies, online and offline marketing promotion plans, and marketing expenses budgets according to the company strategies.To implement and undertake offline exhibition promotions and the production and release of magazines, keep the marketing exposure of the company in regular, and organize conference sales and training management activities in all forms. Working Performance:Sales:Taking the role of the Head of Sales China since 2014, increased retention of existing customers from 57% to 83%, on the job grew sales by 25% compared to growth of 9% to 15% the previous 3 years, the revenue has achieved 25% and 28% of year-on-year growth respectively in 2015 and 2016. Since taking the role of the Head of Sales in 2014, the market occupation has increased from 25% to 35%. Have regulated the rules regarding attendance, visit, and follow-up processes. Coaching and empowering the sales team whom are now eagerly embracing more responsibility Marketing: Proposed online promotion, effectively developed potential customers, with new customers increasing rate of 28%. Have reduced rate of 40% the expenses of the marketing dept., online clicking rate has increased to 48,000 per year, client calling rate increased by 12%, client conversion rate increased by 14%, which implemented Return on Investment driven marketing spending decisions. Leading to stronger emphasis on Digital Marketing reducing the acquisition cost of new customer leads by 80%. Show less

Sales Supvisior

• Jul 2009 - Jan 2014

To undertake sales within the belonged region according to the plan and requirements of the company, and develop and maintain client resources. Responsible for the training and management of team members.