Dr Charlene Ashley, JP
International Business Strategist / Marketing Consultant at The Consultancy Inc, NA (North America)- Claim this Profile
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English Native or bilingual proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Gary A. Mitchell
Charlene was an excellent Mentor while working for her at Ashchar Consultants. She introduced to me Professional Marketing Skills and special tasks and functions during my short tenure. These tools and experiences gained through various assigned projects, set the foundation for propelling my career when I re-entered the hospitality industry to who am today as a Sales & Marketing Professional. This was further fine tuned and enhanced during my introduction in the Retail Sales & Marketing Industry years later. Mrs. Ashley is an excellent mentor and shall forever be remembered for her positive impact in my life and development. Thank you Mrs. Ashley.
Janice Young
Very professional at all times and excellent execution on campaigns
Andre R. Crooks
Very creative, high energy Marketer. Keen strategic mind, believes nothing is impossible and rarely accepts a no. Pushes her staff and team beyond their limits. Taught me most of what I know about Marketing, Branding, Public Relations and Events. Repeatedly nominated for Creative Director of the Year (Peer Awards). Directed and oversaw the development and execution of succesful Marketing Campaigns for most (if not all) major annual festivals and events throughout 1999-2002, including Air Jamaica Jazz and Blues Festival, Red Stripe Reggae Sumfest, Air Jamaica World Championship of Dominoes, Jamerican Film & Music Festival, National Festival Song Competition, Sashi, and the list goes on. A Marketing guru in her own right and an established go to person for all things Marketing. Under her leadership ASHCHAR was a pioneer of serious events & Lifestyle marketing in Jamaica and perhaps paved the way for the industry becoming what it is today. Other satisfied Corporate clients included JMMB, Ministry of Health, Keith Ryan & Company, U2 Connect Communications, Jamaica Beverages (Busta Soft Drinks), Shell Cooking Gas and several others. I am happy and grateful to have been her right hand wing man throughout the greater part of my tenure at ASHCHAR Consultants. You will not be dissappointed in her work.
Gary A. Mitchell
Charlene was an excellent Mentor while working for her at Ashchar Consultants. She introduced to me Professional Marketing Skills and special tasks and functions during my short tenure. These tools and experiences gained through various assigned projects, set the foundation for propelling my career when I re-entered the hospitality industry to who am today as a Sales & Marketing Professional. This was further fine tuned and enhanced during my introduction in the Retail Sales & Marketing Industry years later. Mrs. Ashley is an excellent mentor and shall forever be remembered for her positive impact in my life and development. Thank you Mrs. Ashley.
Janice Young
Very professional at all times and excellent execution on campaigns
Andre R. Crooks
Very creative, high energy Marketer. Keen strategic mind, believes nothing is impossible and rarely accepts a no. Pushes her staff and team beyond their limits. Taught me most of what I know about Marketing, Branding, Public Relations and Events. Repeatedly nominated for Creative Director of the Year (Peer Awards). Directed and oversaw the development and execution of succesful Marketing Campaigns for most (if not all) major annual festivals and events throughout 1999-2002, including Air Jamaica Jazz and Blues Festival, Red Stripe Reggae Sumfest, Air Jamaica World Championship of Dominoes, Jamerican Film & Music Festival, National Festival Song Competition, Sashi, and the list goes on. A Marketing guru in her own right and an established go to person for all things Marketing. Under her leadership ASHCHAR was a pioneer of serious events & Lifestyle marketing in Jamaica and perhaps paved the way for the industry becoming what it is today. Other satisfied Corporate clients included JMMB, Ministry of Health, Keith Ryan & Company, U2 Connect Communications, Jamaica Beverages (Busta Soft Drinks), Shell Cooking Gas and several others. I am happy and grateful to have been her right hand wing man throughout the greater part of my tenure at ASHCHAR Consultants. You will not be dissappointed in her work.
Gary A. Mitchell
Charlene was an excellent Mentor while working for her at Ashchar Consultants. She introduced to me Professional Marketing Skills and special tasks and functions during my short tenure. These tools and experiences gained through various assigned projects, set the foundation for propelling my career when I re-entered the hospitality industry to who am today as a Sales & Marketing Professional. This was further fine tuned and enhanced during my introduction in the Retail Sales & Marketing Industry years later. Mrs. Ashley is an excellent mentor and shall forever be remembered for her positive impact in my life and development. Thank you Mrs. Ashley.
Janice Young
Very professional at all times and excellent execution on campaigns
Andre R. Crooks
Very creative, high energy Marketer. Keen strategic mind, believes nothing is impossible and rarely accepts a no. Pushes her staff and team beyond their limits. Taught me most of what I know about Marketing, Branding, Public Relations and Events. Repeatedly nominated for Creative Director of the Year (Peer Awards). Directed and oversaw the development and execution of succesful Marketing Campaigns for most (if not all) major annual festivals and events throughout 1999-2002, including Air Jamaica Jazz and Blues Festival, Red Stripe Reggae Sumfest, Air Jamaica World Championship of Dominoes, Jamerican Film & Music Festival, National Festival Song Competition, Sashi, and the list goes on. A Marketing guru in her own right and an established go to person for all things Marketing. Under her leadership ASHCHAR was a pioneer of serious events & Lifestyle marketing in Jamaica and perhaps paved the way for the industry becoming what it is today. Other satisfied Corporate clients included JMMB, Ministry of Health, Keith Ryan & Company, U2 Connect Communications, Jamaica Beverages (Busta Soft Drinks), Shell Cooking Gas and several others. I am happy and grateful to have been her right hand wing man throughout the greater part of my tenure at ASHCHAR Consultants. You will not be dissappointed in her work.
Gary A. Mitchell
Charlene was an excellent Mentor while working for her at Ashchar Consultants. She introduced to me Professional Marketing Skills and special tasks and functions during my short tenure. These tools and experiences gained through various assigned projects, set the foundation for propelling my career when I re-entered the hospitality industry to who am today as a Sales & Marketing Professional. This was further fine tuned and enhanced during my introduction in the Retail Sales & Marketing Industry years later. Mrs. Ashley is an excellent mentor and shall forever be remembered for her positive impact in my life and development. Thank you Mrs. Ashley.
Janice Young
Very professional at all times and excellent execution on campaigns
Andre R. Crooks
Very creative, high energy Marketer. Keen strategic mind, believes nothing is impossible and rarely accepts a no. Pushes her staff and team beyond their limits. Taught me most of what I know about Marketing, Branding, Public Relations and Events. Repeatedly nominated for Creative Director of the Year (Peer Awards). Directed and oversaw the development and execution of succesful Marketing Campaigns for most (if not all) major annual festivals and events throughout 1999-2002, including Air Jamaica Jazz and Blues Festival, Red Stripe Reggae Sumfest, Air Jamaica World Championship of Dominoes, Jamerican Film & Music Festival, National Festival Song Competition, Sashi, and the list goes on. A Marketing guru in her own right and an established go to person for all things Marketing. Under her leadership ASHCHAR was a pioneer of serious events & Lifestyle marketing in Jamaica and perhaps paved the way for the industry becoming what it is today. Other satisfied Corporate clients included JMMB, Ministry of Health, Keith Ryan & Company, U2 Connect Communications, Jamaica Beverages (Busta Soft Drinks), Shell Cooking Gas and several others. I am happy and grateful to have been her right hand wing man throughout the greater part of my tenure at ASHCHAR Consultants. You will not be dissappointed in her work.
Experience
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The Consultancy Inc, NA (North America)
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United States
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Business Consulting and Services
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1 - 100 Employee
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International Business Strategist / Marketing Consultant
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Jan 2005 - Present
Charlene's works as Lead Consultant include, include development of customer charters to address complex issues, commercial restructuring exercises for local & regional companies, re-engineering of critical divisions (NA & Europe) to move from loss position to profits in excess of U$200m within 12 months. She has successfully negotiated and executed contracts with regional and international distributors in the FMCG (fast-moving consumer goods) industry resulting in increases in excess of U$130 million quarterly sales. Charlene has a solid track record in the FME (fast-moving electronics)and CPG (consumer packaged goods) industries in the creation of dynamic marketing campaigns.
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Head-Global Partnerships, Creative Services, Electronic Marketing (NA / EU)
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2008 - 2011
Head - Creative Services, Electronic Marketing, Mailing Services, Global Partnerships and Special Services (SAMs) Departments / Divisions • Coach & inspire employees to reach their full potential through the creation of training & developmental programs • Restructured relevant divisions • Increased conversion rates and NPS scores • Consistently met and exceeded key performance indicators Head - Creative Services, Electronic Marketing, Mailing Services, Global Partnerships and Special Services (SAMs) Departments / Divisions • Coach & inspire employees to reach their full potential through the creation of training & developmental programs • Restructured relevant divisions • Increased conversion rates and NPS scores • Consistently met and exceeded key performance indicators
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Ministry of Education of Jamaica
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Banking
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700 & Above Employee
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Director of Communications
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2006 - 2008
Charged with maintaining imaging and messaging of the Ministry and its agencies. Maintain exceptional understanding of key issues in society and provide strategic direction. Charged with maintaining imaging and messaging of the Ministry and its agencies. Maintain exceptional understanding of key issues in society and provide strategic direction.
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Director of Marketing (NA & LAC)
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2000 - 2005
• Changing client's company cultures from non-performance to market-driven, from production-oriented to market-oriented. Focus here was on performing for profitability, network planning and development, pricing, sales promotion and advertising, marketing, operational and customer service standards, training, staff engineering and maintaining stakeholder relationships• Streamlining the distribution processes and systems.
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Managing Director
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1995 - 2000
Responsibility for developing the first all-encompassing marketing company in the region. Responsibility for Human Resources, Administration & Finance Departments as well as overseeing operations for ‘functional departments’.
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Senior Executive - Public Relations & Promotions
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1992 - 1995
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