Experience

Toly Products

• Marketing Executive



Toly Products

• Malta
• Packaging and Containers Manufacturing
• 100 - 200 Employee

• Marketing Executive

  • Nov 2020 - Present

  My job entails overseeing many aspects of a campaign throughout the entire lifespan of a product, service or idea. This role entails a great deal of responsibilities and requires managing duties in an organised and timely manner. Responsibilities include: Developing and overseeing B2B and B2C marketing campaigns from A to Z. Conducting marketing and trends research and analysing data to identify and define audiences and market preference. Devising and presenting marketing ideas and strategies to CMO Presenting innovative beauty applicators and concepts to luxury and high end clients. Organising and pitching promotional and creative marketing activities for the internal company colleagues. Writing creative and vibrant press releases to send to the email database and proofreading social media posts. Maintaining companies websites and looking at data analytics. Organising events and product exhibitions. Updating client databases. Coordinating internal marketing and an organisation’s culture Monitoring performance of social media campaigns. Creating content calendars for digital campaigns Creating campaign storyboards used in making promotional videos Posting on social media and digital platforms Responsible for maintaining relationships between clients and the Company. Conduct frequent competitor analysis. Working with different departments i.e. the sales and concept design teams to facilitate their campaigns. Testing, Filming and sharing results of all new innovative applicators to the CEO and executive members. Carrying out Surveys to get direct feedback from beauty consumers on their beauty products preferences Show less