Development Assistant

• Apr 2022 - Present

Chief Analytics Officer

• Oct 2018 - Aug 2020

Develop reports from Dental Practice software (Eaglesoft) data into overviews for executive teamAnalyze company actuals vs goals and reported Analyze specific products usage and determined values to companyDevelop online forms and contracts for company usageCreate time-saving processes to help manage company goals Run commission-based payroll for company Provide reports to accompany payroll to CEORun reports and determined company bonuses Schedule specialty doctors based on location needs and contractual agreementsSchedule traveling doctors air-travel, rental car and hotel needsManage team for Call CenterImplement new CRM system (ZoHo) for Call CenterPlan and executed company events

Chief Marketing Officer

• Apr 2017 - Oct 2018

Managed and grew team of Business Developers Planned and managed events attended by team to market services of Smile WorkshopDeveloped local events to reach community near officesManaged inventory of marketing supplies Developed and approved marketing and advertising for business Developed & executed media plans withing budgets for brandAnalyzed data from media to determine usage and value to brandMaintained solid relationships with vendors Managed and developed team for Call CenterImplemented CRM (Salesforce) system for Call CenterManage VOIP system (JIVE) for company

Senior Media Planner/Marketing Analyst

• Jul 2008 - Apr 2017

Create & execute media plans Review and approve creative for media Monitor results of media and make changes as needed Analyze result of media placement Create Excel reports to analyze results Create Power Point presentations for upper management to review proposals and results Negotiate pricing discounts with media vendors Evaluate additional media opportunities Monitor & update marketing call center   Monthly tracking reports, billing reports & status reports Create & execute media plans Review and approve creative for media Monitor results of media and make changes as needed Analyze result of media placement Create Excel reports to analyze results Create Power Point presentations for upper management to review proposals and results Negotiate pricing discounts with media vendors Evaluate additional media opportunities Monitor & update marketing call center   Monthly tracking reports, billing reports & status reports

Senior Account Executive

• Jan 2003 - May 2008

Create media plans and annual budgets for clients Analyze client sales, directory usage and tear pages to determine media plans Negotiate pricing discounts with media reps Manage a team of Account Executives Train new Account Executive Help the members of my team reach their budgetary and growth goals Resolve billing/invoice issues that arise Monthly tracking reports, billing reports & status reports to clients Proof monthly invoices and create summaries specific per client Value-add sells Monitor team progress on contracts and budgets Guide client though creative reviews for new ad layouts

Assistant Media Buyer/Planner

• Jan 2000 - May 2002

Office Manager Primary contact for media reps Send weekly Traffic Reports to stations Compare and approve make-goods to Nielson’s Ratings Media buying according to a specified media plans Inspect monthly invoices for proper media & rotation Quarterly Post Buy Analysis Invoice and media schedule reconciliation Prepare client invoices Office Manager Primary contact for media reps Send weekly Traffic Reports to stations Compare and approve make-goods to Nielson’s Ratings Media buying according to a specified media plans Inspect monthly invoices for proper media & rotation Quarterly Post Buy Analysis Invoice and media schedule reconciliation Prepare client invoices