Experience

Beecroft Animal Specialist & Emergency Hospital
• Singapore
• Veterinary Services
• 1 - 100 Employee
• Marketing Manager

  • Jul 2022 - Present

Singapore PMC Certification Pte Ltd
• Business Development Executive

  • Jan 2020 - May 2022


ACRES Singapore (Animal Concerns Research & Education Society)

• Singapore
• Non-profit Organizations
• 1 - 100 Employee

• Head Communications

  • Jun 2015 - Dec 2019

  Head of Communications 1. Oversee donor relations: plan events around fundraising, animal repatriation, appeal and thank-you letters. 2. Prepare and oversee grant applications, corporate sponsorships, and corporate social responsibility (CSR) programmes. 3. Plan, conduct and lead the working group consisting of colleagues and volunteers for the annual charity gala fundraiser since 2018. 4. Create and manage social media content. 5. Organise and manage public roadshows to raise funds and awareness. 6. Plan and manage collaborative fundraisers with external parties such as corporates and independent (third-party) establishments, and individuals. 7. Design and update marketing collateral, including brochures, newsletters, posters, business cards, donation forms, new merchandise; website content. 8. Oversee technical solutions for Internet, with pro-bono web developers. 9. Oversee human resource documentation and hiring (2016 – March 2018, thereafter an Administrative Executive opened). Show less



Contours Express Singapore

• Gym trainer

  • Oct 2014 - Dec 2015

  Contours Express (Primary branch: Bishan; Secondary branch: Woodlands) Fitness Trainer 1. Handle daily administrative work, enquiries, prospective leads and trial workout appointments. 2. Responsible for circuit training coaching, vibration machine training and advising on dietary advice to members. 3. Assess, monitor and recommend suitable members’ workout and progress according to their fitness level, medical conditions, age and expected goals. 4. Designed and conducted class workouts for Body Sculpture (toning), Bootcamp (strength and conditioning) and; conducted Cardio Kickboxing classes. Show less

• Director of Wildlife Rescue

  • 2012 - 2013

  1. Conducted training programmes for Wildlife Rescue Volunteers. 2. Fulfil animal care work outside wildlife rescue shifts.3. Implemented working relations with the Agri-Food and Veterinary Authority of Singapore (now under National Parks Board), Wildlife Reserves Singapore, and the National Parks Board on native wildlife rescues. 4. Liaised and heightened working relations with Singapore Police Force on native wildlife rescues. 5. Established environmental awareness and personal safety for construction companies. 6. Increased public awareness on the illegal wildlife trade in Singapore. 7. Conducted investigative sting operations to clamp down on the illegal wildlife trade in Singapore.8. Established monetary donations and collection system.9. Introduced new roster for swift duty-take-over. 10. Implemented a new communication system among team members. 11. Worked on a night-shift roster (32-hour shift and a day off). Show less

• Director Of Community Outreach

  • 2010 - 2012

  1. Conducted investigative operations to clamp down on the illegal wildlife trade in Singapore. 2. Assisted and conducted educational talks for companies and schools (kindergarten to university). 3. Established volunteer profile of youths and individuals. 4. Established volunteer database according to profile and their preferences. 5. Designed and implemented new recruiting systems. 6. Introduced new staff-hiring policies and regulations. 7. Implemented new programmes to engage and retain existing volunteers. 8. Designed and implemented new volunteer policies and regulations with guidance from National Volunteer and Philanthropy Centre (NVPC) pilot project . 9. Implemented and conducted new training programmes and activities according to volunteers’ profiles (frontline volunteer leaders, corporate, overseas, regular and one-off volunteers). 10. Planned, designed and launched the ACRES Running Team (of volunteers) for local and international races (Sabah). Show less

• Executive Officer

  • 2006 - 2010

  Executive Officer and Wildlife Rescue 1. Merchandise and collateral design and production. 2. Website design and integration. 3. Plan and execute public and school roadshows and exhibitions. 4. Plan and execute fundraising events with volunteers and the Executive Committee Members. 5. Assisted and conducted educational talks for companies and schools (kindergartens to universities). 6. Initiated social media platforms and networks to recruit and engage volunteers. Show less



Substance Inc Pte. Ltd.

• Co Founder and Marketing Communications Director

  • Jan 2003 - Mar 2006

  - Conceptualise corporate strategies to enhance brand awareness. - Develop marketing collaterals and communications strategies. - Oversee content and copywriting for internal and external portfolio. - Meet and liaise with clients to discuss and identify their advertising and production requirements. - Work with colleagues, partners and vendors to conceptualise advertising campaigns around client's brief and budget. - Present the campaign ideas and budget to clients - Assist with final artworks and production work. - Handle quotations, invoices and manage budgets - Conceptualise pitches with colleagues for new businesses. - Liaise with printers and other suppliers. - Oversee office procurement. Show less